SEGG Media Closes $61M Veloce Acquisition, Adds $20M+ in Annual Revenue and Strengthens Revenue Base

Rhea-AI Summary

SEGG Media (NASDAQ: SEGG) completed the acquisition of a controlling interest in Veloce Media Group for approximately $61 million (£45 million) on Feb 17, 2026. The deal, funded with cash and SEGG shares priced at $10 per share, is expected to add >$20 million in annual revenue starting Q1 2026 and expand the company’s global digital media footprint.

The transaction consolidates Veloce operating results into SEGG Media, strengthens the balance sheet, and management says it improves the company’s revenue-to-market-cap profile while integration and execution are immediate priorities.

Positive

• Adds >$20M annual revenue starting Q1 2026
• Transaction values Veloce at ~$61M (≈£45M)
• Expands global footprint and consolidates Veloce operating results
• Strengthened balance sheet with increased assets and equity

Negative

• Consideration includes SEGG shares priced at $10, introducing potential dilution risk for existing holders
• Integration execution is required immediately, creating short-term operational and execution risk

Key Figures

Veloce valuation: $61 million Veloce valuation (GBP): £45 million Incremental revenue: More than $20 million +1 more

4 metrics

Veloce valuation $61 million Transaction value for Veloce acquisition

Veloce valuation (GBP) £45 million Transaction value in pounds

Incremental revenue More than $20 million Projected additional annual revenue from Veloce

Share pricing $10 per share Price used for SEGG Media shares in consideration

Market Reality Check

Price: $0.0097 Vol: Volume 3,253,940 vs 20-da...

low vol

$0.0097 Last Close

Volume Volume 3,253,940 vs 20-day average 14,843,559 indicates activity below recent norms. low

Technical Price $1.20 is trading below the $4.47 200-day MA, reflecting a longer-term downtrend.

Peers on Argus

SEGG gained 9.09% while peers were mixed: LTRY up 7.87%, BRAG up 3.78%, ROLR up ...

SEGG gained 9.09% while peers were mixed: LTRY up 7.87%, BRAG up 3.78%, ROLR up 0.75%, and GAMB down 0.24%, pointing to a stock-specific reaction.

Previous Acquisition Reports

5 past events · Latest: Jan 30 (Positive)

Same Type Pattern 5 events

Date	Event	Sentiment	Move	Catalyst
Jan 30	Acquisition plan update	Positive	-8.4%	Outlined timeline to close Veloce, Nook, and Ant Media acquisitions.
Nov 20	Ant Media acquisition	Positive	-8.2%	Agreed to acquire 51% of Ant Media & Productions and streaming rights.
Sep 24	Racing Women deal	Positive	-1.2%	Planned 51% stake in Racing Women to expand women’s motorsport.
Aug 28	Veloce/Quadrant update	Positive	-5.5%	Reported strong Veloce growth and option for 51% majority stake.
Jul 31	GXR acquisition	Positive	-10.1%	Completed $10M GXR platform acquisition to build Sports.com Super App.

Pattern Detected

Past acquisition announcements have typically coincided with negative next-day moves, making today’s positive reaction atypical.

Recent Company History

Over the past year, SEGG has pursued multiple acquisitions to build a broader sports and digital media platform. Deals included GXR World ($10 million), Racing Women at a $1 million valuation, and majority stakes or options in Ant Media and Veloce. These acquisition headlines on Jul 31, 2025, Aug 28, 2025, Sep 24, 2025, Nov 20, 2025, and Jan 30, 2026 all saw negative 24-hour price reactions, contrasting with today’s gain on closing Veloce.

Historical Comparison

-6.7% avg move · Past acquisition headlines for SEGG averaged a -6.66% move. Today’s +9.09% reaction to closing the V...

acquisition

-6.7%

Average Historical Move acquisition

Past acquisition headlines for SEGG averaged a -6.66% move. Today’s +9.09% reaction to closing the Veloce deal marks a sharp contrast to that pattern.

Acquisition activity shows a progression from platform buys like GXR and content assets such as Ant Media and Racing Women toward scaling Veloce, where SEGG moved from strategic investment and options to a controlling interest.

Market Pulse Summary

This announcement closes SEGG’s acquisition of a controlling interest in Veloce at a $61 million val...

Analysis

This announcement closes SEGG’s acquisition of a controlling interest in Veloce at a $61 million valuation, adding more than $20 million in projected annual revenue and broadening its global sports and digital media footprint. It follows a series of acquisitions aimed at building scale across Sports.com, Concerts.com, and related assets. Investors may track integration milestones, consolidated revenue trends starting in Q1, and management’s ability to leverage cross-platform monetization and balance-sheet improvements.

Key Terms

controlling interest, pro forma revenue, market capitalization, cross-platform monetization

4 terms

controlling interest financial

"completion of its previously disclosed acquisition of a controlling interest in Veloce"

A controlling interest is when a person or group owns enough shares of a company to influence or make decisions about how it is run. It’s similar to having a majority of votes in a group project, giving you the power to guide decisions. For investors, holding a controlling interest means they can significantly affect the company’s direction and policies.

pro forma revenue financial

"SEGG Media’s pro forma revenue profile meaningfully grows."

An adjusted measure of a company’s sales that shows what revenue would have been after removing one-time items or applying certain assumptions—for example, treating a recent acquisition as if it had existed for the whole period. It matters to investors because it aims to reveal the business’s underlying trend by smoothing out irregular events, like showing a photo with distractions removed; however, the adjustments can vary, so compare how the number was calculated before relying on it.

market capitalization financial

"Recent market capitalization levels are far below the implied revenue multiple"

Market capitalization is the total market value of a company’s outstanding shares, calculated by multiplying the current share price by the number of shares issued. It gives a quick snapshot of a company’s size and how investors value it, influencing perceived risk, index membership, and roughly how much it might cost to buy the whole company — like using a sticker price to compare the relative size and price of different houses.

cross-platform monetization technical

"Cross-platform monetization opportunities across Sports.com, Concerts.com, and related assets"

Selling or earning revenue from the same product, service, or audience across different delivery channels—such as mobile apps, websites, social media, streaming services, and connected devices. Like selling the same item in several stores, it helps a company reach more customers and spread risk, so investors watch it as a sign of growth potential, revenue diversification and resilience against changes on any single platform.

AI-generated analysis. Not financial advice.

A Media Snippet accompanying this announcement is available by clicking on this link.

FORT WORTH, Texas, Feb. 17, 2026 (GLOBE NEWSWIRE) -- Sports Entertainment Gaming Global Corporation (NASDAQ: SEGG, LTRYW) (the “Company” or “SEGG Media”) today announces the successful completion of its previously disclosed acquisition of a controlling interest in Veloce Media Group (“Veloce”), a leading global sports, gaming, and digital media platform.

The acquisition, which values Veloce at approximately $61 million (£45 million), was completed through a blend of cash consideration and SEGG Media equity. The transaction is projected to contribute more than $20 million in additional annual revenue which SEGG Media will begin recognizing and report in the first quarter of this year.

This acquisition marks a significant inflection point in SEGG Media’s strategic transformation into a scaled, revenue-generating global sports, entertainment, and gaming group. Completing on the acquisition of Veloce today demonstrates the current management’s commitment to its shareholders and the wider investor public that the Company is performing on the growth strategy it recently disclosed.

Under the terms of the deal, consideration for the acquisition is a combination of cash and SEGG Media shares priced at $10 per share, highlights the shared belief by SEGG Media’s Board and Veloce’s selling shareholders that SEGG Media’s current share price is grossly undervalued. The structure of the transaction aligns all stakeholders around value creation and sustainable value creation.

Revenue Scale and Valuation Context

Based on reportable incremental revenue of more than $20 million annually from Veloce alone, SEGG Media’s pro forma revenue profile meaningfully grows. Recent market capitalization levels are far below the implied revenue multiple, which should be considered along with the value of the Company’s four domain names and other assets.

Management believes the transaction substantially improves the Company’s revenue-to-market-cap ratio, positioning SEGG Media more comparably with scaled digital media and sports entertainment platforms that trade at materially higher revenue multiples. As Veloce’s operating results are consolidated and reflected in reported financials, the Company will leverage improved scale and operating metrics to provide investors with a clearer framework for valuation assessment.

Daniel Bailey, CEO of Veloce Media Group: “I am delighted to work closely with the wider leadership team to help deliver the next phase of growth. Joining SEGG Media at this pivotal moment is an exciting step for Veloce and our global community. Together, we are building a scaled, future-focused platform with significant opportunity to accelerate growth and deliver long-term value.”

Robert Stubblefield, CFO and Interim CEO and President of SEGG Media: “Closing the Veloce acquisition on schedule is a paradigm shift for SEGG Media. This acquisition strengthens our top line revenue, expands our global footprint, and enhances our ability to drive measurable financial performance for shareholders.”

Strategic Implications for Shareholders

Veloce’s combined platform immediately positions SEGG Media with:

• Immediate revenue scale and diversification
• Consolidation of operating results from a global digital media asset
• Expanded international audience reach
• Cross-platform monetization opportunities across Sports.com, Concerts.com, and related assets
• A Strengthened balance sheet with increases to assets and equity, and enhanced liquidity. 
  
  

Management’s immediate focus is on integration execution, maintaining operational discipline, and leveraging revenue scale for continued strong financial performance.

Further updates on integration milestones and strategic operating priorities will be provided in the coming weeks as integration milestones are achieved.

About SEGG Media Corporation
SEGG Media (Nasdaq: SEGG, LTRYW) is a global sports, entertainment and gaming group operating a portfolio of digital assets including Sports.com, Concerts.com and Lottery.com. Focused on immersive fan engagement, ethical gaming and AI-driven live experiences, SEGG Media is redefining how global audiences interact with the content they love.

Important Notice Regarding Forward-Looking Statements 

This press release contains statements that constitute “forward-looking statements” within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. All statements, other than statements of present or historical fact included in this press release, regarding the Company’s strategy, future operations, prospects, plans and objectives of management, are forward-looking statements. The words “could,” “should,” “will,” “may,” “believe,” “anticipate,” “intend,” “estimate,” “expect,” “project,” “initiatives,” “continue,” the negative of such terms and other similar expressions are intended to identify forward-looking statements, although not all forward-looking statements contain such identifying words. These forward-looking statements are based on management’s current expectations and assumptions about future events and are based on currently available information as to the outcome and timing of future events. The forward-looking statements speak only as of the date of this press release or as of the date they are made. The Company cautions you that these forward-looking statements are subject to numerous risks and uncertainties, most of which are difficult to predict and many of which are beyond the control of the Company. In addition, the Company cautions you that the forward-looking statements contained in this press release are subject to risks and uncertainties, including but not limited to, any future findings from ongoing review of the Company’s internal accounting controls, additional examination of the preliminary conclusions of such review, the Company’s ability to secure additional capital resources, the Company’s ability to continue as a going concern, the Company’s ability to respond in a timely and satisfactory matter to the inquiries by Nasdaq, the Company’s ability to regain compliance with the Bid Price Requirement, the Company’s ability to regain compliance with Nasdaq Listing Rules, the Company’s ability to become current with its SEC reports, and those additional risks and uncertainties discussed under the heading “Risk Factors” in the Form 10-K/A filed by the Company with the SEC on April 22, 2025, and the other documents filed, or to be filed, by the Company with the SEC. Additional information concerning these and other factors that may impact the operations and projections discussed herein can be found in the reports that the Company has filed and will file from time to time with the SEC. These SEC filings are available publicly on the SEC’s website at www.sec.gov. Should one or more of the risks or uncertainties described in this press release materialize or should underlying assumptions prove incorrect, actual results and plans could differ materially from those expressed in any forward-looking statements. Except as otherwise required by applicable law, the Company disclaims any duty to update any forward-looking statements, all of which are expressly qualified by the statements in this section, to reflect events or circumstances after the date of this press release.

For additional information, visit http://www.seggmedia.com/ or contact media relations at media@seggmediacorp.com.

FAQ

How much revenue will SEGG (NASDAQ: SEGG) gain from the Veloce acquisition and when will it be recognized?

SEGG expects to add more than $20 million of annual revenue, recognized beginning in Q1 2026. According to the company, this incremental revenue will be consolidated into SEGG Media’s reported results after closing.

What is the purchase price and structure for SEGG’s acquisition of Veloce Media Group (SEGG)?

The acquisition values Veloce at approximately $61 million (£45 million), paid with a mix of cash and SEGG shares priced at $10 per share. According to the company, the structure aligns stakeholders around long-term value creation.

Will the Veloce deal affect SEGG’s balance sheet and market-cap metrics (SEGG)?

Yes. The company says the acquisition strengthens the balance sheet with increases to assets and equity and improves revenue-to-market-cap metrics. According to the company, consolidation of Veloce will provide clearer valuation comparables.

What are the near-term integration priorities for SEGG after closing the Veloce acquisition (SEGG)?

Management’s immediate focus is integration execution, operational discipline, and leveraging revenue scale for performance. According to the company, further updates on integration milestones will be provided in the coming weeks as they are achieved.

Does the share-based portion of the Veloce consideration create dilution risk for SEGG shareholders?

The deal includes SEGG shares priced at $10 each, which may dilute existing shareholders depending on issuance size. According to the company, the equity component was structured to align stakeholders around sustainable value creation.