SEGG Media Ramps Up Global Operations with Launch of SEGG Digital & SEGG Productions

Rhea-AI Summary

SEGG Media (NASDAQ: SEGG) has announced a significant expansion of its global operations through the launch of two new business enterprises: SEGG Digital and SEGG Productions. SEGG Digital, led by Charlie Davis, will serve as the group's global marketing arm focusing on influencer marketing and social media strategies across properties like Sports.com and Lottery.com, targeting 1.5 billion+ monthly views.

SEGG Productions, headed by Tamer Hassan, will create premium content including docuseries, films, and short-form videos. Their first major production, "SAS Unscripted," hosted by Ant Middleton, is already in development. Both enterprises will be headquartered in Dubai, leveraging SEGG Media's pending Nook acquisition to enhance global market presence.

Positive

• Strategic expansion into digital marketing and content production through two new business units
• Secured high-profile leadership with Charlie Davis (Jet House founder) delivering 1.5B+ monthly views
• Already commenced first major production 'SAS Unscripted' with celebrity host Ant Middleton
• Dubai headquarters positioning enables access to high-growth markets

Negative

• Significant investment and operational costs associated with launching two new business units
• Heavy reliance on pending Nook acquisition for operational synergy
• Potential execution risks in managing multiple new ventures simultaneously

Insights

Media & Entertainment Business Strategist

SEGG Media's launch of SEGG Digital and SEGG Productions represents a strategic global expansion focused on monetization and audience growth.

SEGG Media's announcement reveals a significant strategic pivot toward international expansion and revenue diversification through two new business units. SEGG Digital aims to drive audience engagement and monetization across the company's digital properties including Sports.com, Lottery.com, and Concerts.com through influencer marketing and social media strategies. The appointment of Charlie Davis, whose Jet House agency generated over 1.5 billion monthly views, signals a serious commitment to scaling audience reach.

Simultaneously, SEGG Productions represents an extension of the company's content strategy, focusing on premium original storytelling across multiple entertainment verticals. This vertical integration approach allows SEGG to own both distribution channels and content creation, potentially creating significant operational synergies while reducing dependency on third-party content.

The decision to headquarter both operations in Dubai, leveraging the pending Nook acquisition, positions SEGG to access emerging markets while potentially benefiting from favorable tax structures. This global expansion strategy appears designed to transform SEGG from a primarily US-focused operation to a truly international media conglomerate capable of competing with established global players.

The emphasis on "sustainable, scalable revenue streams" suggests management recognizes the need to diversify beyond traditional media monetization models at a time when digital advertising faces increasing challenges. By building direct audience relationships through original content and influencer partnerships, SEGG is positioning itself to create more predictable revenue streams and potentially higher-margin businesses compared to traditional media operations.

FORT WORTH, Texas, Aug. 28, 2025 (GLOBE NEWSWIRE) -- SEGG Media Corporation (NASDAQ: SEGG, LTRYW) (“SEGG Media” or the “Company”), a sports, entertainment and gaming conglomerate that owns Sports.com, Concerts.com, and Lottery.com, today announced a major expansion of its international operations with the launch of two new business enterprises: SEGG Digital and SEGG Productions. The focus of these new operations is to accelerate audience growth, unlock new revenue streams, and expand global brand influence across SEGG Media’s premium media portfolio.

SEGG Digital: Data-Driven Growth at Scale
SEGG Digital will serve as the group’s global marketing arm, deploying cutting-edge influencer marketing, social media strategies, and digital activations across flagship properties including Sports.com, Lottery.com, Concerts.com, and TicketStubb.com. Its mission is to drive fan engagement, reach younger audiences, and maximize monetization opportunities by building highly engaged communities across diverse demographics and geographies.

The SEGG Digital operations will be spearheaded by Charlie Davis, founder of Jet House, one of the world’s most active social media agencies that delivered 1.5 billion+ monthly views across its client base.

“With SEGG Digital, we’re connecting some of the world’s most powerful media brands with the audiences they deserve,” said Davis. “Our approach is data-driven but creativity-led, ensuring scale, authenticity, and long-term audience loyalty.”

Supporting him is Ray Harris, a seasoned influencer and entrepreneur known for representing global names such as Khaby Lame and brokering digital brand partnerships with blue-chip companies.

“The strength of SEGG Digital lies in merging top-tier talent with trusted brands,” Harris said. “We’re building collaborations that resonate worldwide while driving measurable value for both partners and shareholders.”

SEGG Productions: Premium Content for a Global Audience
Spawned from the launch of Sports.com Studios, SEGG Productions will focus on original, premium storytelling across music, lifestyle, and entertainment. The division will produce docuseries, films, and short-form video content designed to capture cross-border, cross-generational audiences.

Led by Tamer Hassan, President of Sports.com Studios and SEGG Productions, the enterprise will deliver authentic, culturally relevant stories that fuel SEGG Media’s global growth strategy.

“Our audiences are diverse, and our content must reflect that,” Hassan said. “SEGG Productions will deliver immersive, relatable stories that connect emotionally and globally.”

The first major production, “SAS Unscripted,” is already underway. Hosted by SAS legend Ant Middleton, the high-intensity series will showcase international teams taking on Special Forces-style challenges that test physical, mental, and emotional resilience.

“Global audiences crave authenticity and resilience. SAS Unscripted delivers both in a way that is as thrilling as it is real,” Middleton said.

Driving Synergy and Shareholder Value
Appointed CEO of SEGG Digital, Tim Scoffham emphasized the strategic importance of integrating the new operations:

“With SEGG Digital and SEGG Productions, we are uniting our platforms, strengthening audience relationships, and creating sustainable, scalable revenue streams on a global scale. This is about fan engagement, monetization, and long-term shareholder value.”

Both new business enterprises will be will be headquartered in Dubai, leveraging SEGG Media’s pending acquisition of Nook to maximize operational synergy, global content delivery, and access to high-growth markets.

About SEGG Media Corporation

SEGG Media (Nasdaq: SEGG, LTRYW) is a global sports, entertainment, and gaming group operating a portfolio of digital assets, including Sports.com, Concerts.com, and Lottery.com. Focused on immersive fan engagement, ethical gaming, and AI-driven live experiences, SEGG Media is redefining how global audiences interact with the content they love.

Forward-Looking Statements

This press release contains statements that constitute “forward-looking statements” within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. All statements, other than statements of present or historical fact included in this press release, regarding the Company’s strategy, future operations, prospects, plans and objectives of management, are forward-looking statements. When used in this Form 8-K, the words “could,” “should,” “will,” “may,” “believe,” “anticipate,” “intend,” “estimate,” “expect,” “project,” “initiatives,” “continue,” the negative of such terms and other similar expressions are intended to identify forward-looking statements, although not all forward-looking statements contain such identifying words. These forward-looking statements are based on management’s current expectations and assumptions about future events and are based on currently available information as to the outcome and timing of future events. The forward-looking statements speak only as of the date of this press release or as of the date they are made. The Company cautions you that these forward-looking statements are subject to numerous risks and uncertainties, most of which are difficult to predict and many of which are beyond the control of the Company. In addition, the Company cautions you that the forward-looking statements contained in this press release are subject to risks and uncertainties, including but not limited to: the Company’s ability to secure additional capital resources; the Company’s ability to continue as a going concern; the Company’s ability to complete acquisitions; the Company’s ability to remain in compliance with Nasdaq Listing Rules; and those additional risks and uncertainties discussed under the heading “Risk Factors” in the Form 10-K/A filed by the Company with the SEC on April 22, 2025, and the other documents filed, or to be filed, by the Company with the SEC. Additional information concerning these and other factors that may impact the operations and projections discussed herein can be found in the reports that the Company has filed and will file from time to time with the SEC. These SEC filings are available publicly on the SEC’s website at www.sec.gov. Should one or more of the risks or uncertainties described in this press release materialize or should underlying assumptions prove incorrect, actual results and plans could differ materially from those expressed in any forward-looking statements. Except as otherwise required by applicable law, the Company disclaims any duty to update any forward-looking statements, all of which are expressly qualified by the statements in this section, to reflect events or circumstances after the date of this press release.

This press release was published by a CLEAR® Verified individual.

For additional information, visit www.seggmediacorp.com or contact media relations at media@seggmediacorp.com.

FAQ

What are the two new business units launched by SEGG Media (NASDAQ: SEGG)?

SEGG Media launched SEGG Digital, a global marketing arm focusing on influencer marketing and social media strategies, and SEGG Productions, which will create premium content including docuseries, films, and short-form videos.

Who is leading SEGG Digital and what is their track record?

Charlie Davis, founder of Jet House, is leading SEGG Digital. His previous experience includes delivering 1.5 billion+ monthly views across his client base at Jet House, one of the world's most active social media agencies.

What is SEGG Productions' first major project?

SEGG Productions' first major project is 'SAS Unscripted', a high-intensity series hosted by SAS legend Ant Middleton, featuring international teams taking on Special Forces-style challenges.

Where will SEGG Media's new business enterprises be headquartered?

Both SEGG Digital and SEGG Productions will be headquartered in Dubai, leveraging SEGG Media's pending acquisition of Nook for operational synergy and access to high-growth markets.

How will these new ventures affect SEGG Media's business model?

The ventures aim to accelerate audience growth, unlock new revenue streams, and expand global brand influence across SEGG Media's portfolio through data-driven marketing and premium content production.