Innovative Eyewear, Inc. Announces Lucyd Smart Eyewear Now Sold at Nebraska Furniture Mart
Rhea-AI Summary
Innovative Eyewear (NASDAQ: LUCY) announced that its full range of Lucyd smart eyewear products will be available at NFM Optical starting Black Friday, 2024. Nebraska Furniture Mart (NFM), a Berkshire Hathaway company, will showcase Lucyd frames and the new Lucyd Kiosk display at their locations, beginning with the Omaha store. The partnership marks NFM's expansion into the Wellness sector through NFM Optical, offering both prescription and non-prescription smart eyewear options, including the new Lucyd Armor™ smart safety glass.
Positive
- Partnership with established Berkshire Hathaway retailer NFM expands distribution network
- Products will be featured in NFM's new optical division, expanding market presence
- Full product range including new Lucyd Armor™ to be available at multiple retail locations
Negative
- None.
News Market Reaction – LUCY
In the trading session that priced this news, LUCY gained 1.24%, reflecting a mild positive market reaction.
Data tracked by StockTitan Argus on the day of publication.
AI-generated analysis. How Rhea-AI works. Not financial advice.
NFM (Nebraska Furniture Mart), headquartered in
Harrison Gross, CEO of Innovative Eyewear, said "NFM is a highly regarded and well-established retailer, and we are thrilled to work with an esteemed Berkshire Hathaway company. NFM has provided a destination shopping experience for nearly a century, and I believe their passion for groundbreaking retail experiences is an excellent match for our unique designer smart eyewear. We believe this new category represents an important step forward in eyewear, providing safer, open-ear audio for active lifestyles, and wearable utility that makes information and communications more accessible. This holiday season, go to NFM Optical to Upgrade Your Eyewear®."
Rob Roggeveen, Senior Optical Buyer at NFM said, "With the recent expansion into the Wellness sector with NFM Optical, we are able to provide cutting edge technology and new and innovative optical solutions to our customers. Lucyd's selection of smart eyewear offers another level of service that we can offer our prescription and non-prescription Optical customers. This is something special that opens up a whole new world for eyeglass wearers."
To try Lucyd eyewear at NFM Optical this holiday season, including the new Lucyd Armor™ smart safety glass, visit NFM.com and visit the NFM Optical page, or shop at their flagship
About NFM
NFM (Nebraska Furniture Mart), as originally named, was founded by Rose Blumkin in 1937 in the basement of her husband's pawn shop in
About Innovative Eyewear, Inc.
Innovative Eyewear is a developer of cutting-edge ChatGPT enabled smart eyewear, under the Lucyd®, Nautica®, Eddie Bauer® and Reebok® brands. True to our mission to Upgrade Your Eyewear®, our Bluetooth audio glasses allow users to stay safely and ergonomically connected to their digital lives and are offered in hundreds of frame and lens combinations to meet the needs of the optical market. To learn more and explore our continuously evolving collection of smart eyewear, please visit www.lucyd.co.
Forward Looking Statements
This press release contains certain forward-looking statements, including those relating to the launch of our products in NFM. Forward-looking statements are based on the Company's current expectations and assumptions. The Private Securities Litigation Reform Act of 1995 provides a safe-harbor for forward-looking statements. These statements may be identified by the use of forward-looking expressions, including, but not limited to, "anticipate," "believe," "continue," "estimate," "expect," "future," "intend," "may," "outlook," "plan," "potential," "predict," "project," "should," "will," "would" and similar expressions that predict or indicate future events or trends or that are not statements of historical matters, but the absence of these words does not mean that a statement is not forward-looking. These forward-looking statements include, but are not limited to, our potential opportunities related to the launch of our smart eyewear products on Target.com. The Company undertakes no obligation to publicly update any forward-looking statement, whether as a result of new information, future events or otherwise. Important factors that could cause actual results to differ materially from those in the forward-looking statements are set forth in the Company's filings with the Securities and Exchange Commission, including its annual report on Form 10-K under the caption "Risk Factors."
Investor Relations Contact:
Scott
Skyline Corporate Communications Group, LLC
Office: +1 (646) 893-5835
Email: scott@skylineccg.com
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SOURCE Innovative Eyewear, Inc.