Innovative Eyewear, Inc. Announces Retail Partnership with SmartBuyGlasses for Reebok Smart Eyewear
Rhea-AI Summary
Innovative Eyewear (NASDAQ: LUCY) announced a retail partnership with SmartBuyGlasses to offer Reebok smart eyewear with prescription options and global shipping, effective Dec. 1, 2025. The agreement makes Reebok smart frames available across SmartBuyGlasses' localized websites, enabling customers to order custom lenses and receive fast delivery worldwide.
The move is described as expanding global reach and aligning smart eyewear with ecommerce for improved accessibility and customer experience.
Positive
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Negative
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Market Reality Check
Peers on Argus
Peers showed mixed moves: notable declines in MHUA (-27.18%) and HBIO (-4.23%), while GCTK rose 3.35%. With no sector-wide momentum flagged, this partnership readout appears stock-specific rather than part of an ophthalmic goods rotation.
Historical Context
| Date | Event | Sentiment | Move | Catalyst |
|---|---|---|---|---|
| Dec 01 | Retail partnership | Positive | -9.1% | Global Reebok smart eyewear distribution via SmartBuyGlasses with prescriptions. |
| Nov 13 | Earnings results | Positive | -12.4% | Q3 2025 revenue and margin growth with no debt but continued net loss. |
| Nov 04 | Product launch & certification | Positive | -8.2% | New Lucyd Armor models, safety certifications, logistics customer order. |
| Oct 06 | International expansion | Positive | +0.5% | SILMO Paris-driven EU orders, warehouse opening, safety certification. |
| Sep 24 | Trade show results | Positive | +1.5% | Vision Expo West success with ~40 new accounts and new collections. |
Recent positive news and partnerships often saw negative immediate price reactions, with only trade show and conference updates showing modest alignment between upbeat news and price gains.
Over the last few months, the company reported strong Q3 2025 revenue growth and margin improvement, launched new ChatGPT-enabled Lucyd Armor safety models with multiple safety certifications, and highlighted international expansion through SILMO Paris and Vision Expo West, adding new accounts and EU distribution. Despite these positive developments, several prior announcements—including earnings and product launches—were followed by negative 24-hour price moves, underscoring a tendency for good news to face selling pressure.
Market Pulse Summary
This announcement highlights a new partnership placing Reebok-branded smart eyewear on SmartBuyGlasses’ global ecommerce platform, including prescription options and worldwide shipping. It extends the company’s ongoing focus on distribution deals alongside earlier retail, optometry, and experiential partnerships. In evaluating this news, investors may track future disclosures on sales traction, any updates in quarterly filings, and how this channel complements existing international and retail relationships established in 2025.
AI-generated analysis. Not financial advice.
SmartBuyGlasses operates a global network of localized websites and is one of the largest independent sellers of prescription, standard, and designer eyewear.
Through the partnership, SmartBuyGlasses is offering Innovative Eyewear's smart eyewear with prescription options and global shipping, providing fast delivery of frames with custom lenses across its markets.
Harrison Gross, CEO of Innovative Eyewear said, "Going live with Reebok® Smart Eyewear on SmartBuyGlasses meaningfully expands our global reach, while keeping the customer experience familiar: great-looking eyewear that happens to be smart. There is a natural alignment of smart eyewear with ecommerce – both bring transformative approaches to user needs and experiences. For the optical customer I see a fantastic synergy between our products and SmartBuyGlasses' mission to make the eyewear buying experience more accessible and affordable. We look forward to partnering with them to bring an exciting new generation of smart frames to their customers worldwide."
"Smart eyewear is still a new space for many shoppers, so having a brand like Reebok to enter the category adds a lot of confidence for customers. The designs are familiar, the fit is solid, and the tech is practical. We're pleased to make these frames available with prescription options across our key markets," said Taisia Ivagina, Merchandising Team Leader at SmartBuyGlasses.
About SmartBuyGlasses
SmartBuyGlasses is one of the world's largest designer-eyewear ecommerce companies, with a presence across
About Innovative Eyewear, Inc.
Innovative Eyewear is a developer & manufacturer of cutting-edge ChatGPT enabled smart eyewear, under the Lucyd®, Nautica®, Eddie Bauer® and Reebok® brands. True to our mission to Upgrade Your Eyewear®, our Bluetooth audio glasses allow users to stay safely and ergonomically connected to their digital lives and are offered in hundreds of frame and lens combinations to meet the needs of the optical, sunglass, sporting goods and safety eyewear markets. To learn more and explore our continuously evolving collection of smart eyewear, please visit www.lucyd.co.
Forward Looking Statements
This press release contains certain forward-looking statements, including those relating to retail partners. Forward-looking statements are based on the Company's current expectations and assumptions. The Private Securities Litigation Reform Act of 1995 provides a safe-harbor for forward-looking statements. These statements may be identified by the use of forward-looking expressions, including, but not limited to, "anticipate," "believe," "continue," "estimate," "expect," "future," "intend," "may," "outlook," "plan," "potential," "predict," "project," "should," "will," "would" and similar expressions that predict or indicate future events or trends or that are not statements of historical matters, but the absence of these words does not mean that a statement is not forward-looking. The Company undertakes no obligation to publicly update any forward-looking statement, whether as a result of new information, future events or otherwise. Important factors that could cause actual results to differ materially from those in the forward-looking statements are set forth in the Company's filings with the Securities and Exchange Commission, including its annual report on Form 10-K under the caption "Risk Factors."
Investor Relations Contact:
Scott Powell
Skyline Corporate Communications Group, LLC
Office: +1 (646) 893-5835
Email: scott@skylineccg.com
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SOURCE Innovative Eyewear, Inc.
FAQ
What did Innovative Eyewear (LUCY) announce on Dec. 1, 2025 about SmartBuyGlasses?
How will the SmartBuyGlasses partnership affect availability of Reebok smart eyewear for LUCY customers?
Does the SmartBuyGlasses deal include prescription lenses for LUCY's Reebok eyewear?
Which markets will carry Reebok smart eyewear from Innovative Eyewear on SmartBuyGlasses?
What reasons did LUCY give for partnering with SmartBuyGlasses for Reebok smart eyewear?
