Innovative Eyewear Launches Reebok Smartglasses in New Channels

Rhea-AI Summary

Innovative Eyewear (NASDAQ: LUCY) has announced the launch of its Reebok athletic smartglasses on new distribution channels. The smart eyewear will be available on the Reebok mobile app starting July 21, 2025, followed by Reebok.com on August 1, 2025.

The expansion to Reebok.com, which attracts approximately 570,000 monthly organic visitors, represents a significant opportunity to reach Reebok's global customer base. CEO Harrison Gross emphasized how the smart eyewear aligns with Reebok's tradition of innovative athletic products, comparing its potential impact to that of the iconic Reebok Pump shoe.

Positive

• Expansion to Reebok mobile app and Reebok.com with 570,000 monthly visitors
• Strategic alignment with Reebok's established brand and global customer base
• Product diversification into high-tech athletic eyewear market

Negative

• None.

News Market Reaction – LUCYW

+39.67%

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+39.67% News Effect

On the day this news was published, LUCYW gained 39.67%, reflecting a significant positive market reaction.

Data tracked by StockTitan Argus on the day of publication.

MIAMI, July 21, 2025 /PRNewswire/ -- Innovative Eyewear, Inc. ("Innovative Eyewear" or the "Company") (NASDAQ: LUCY; LUCYW), the manufacturer of smart eyewear under the Lucyd^®, Lucyd Armor™, Reebok^®, Eddie Bauer^® and Nautica^® brands, is pleased to announce that its groundbreaking Reebok athletic smartglasses will be available today on the Reebok mobile app, to be followed by Reebok.com on August 1.

The Reebok.com website is a go-to hub for athletic apparel and accessories, receiving approximately 570,000 monthly organic visitors.¹ The Company believes this will be a key driver in introducing Reebok's global, dedicated fanbase to the new Reebok Smart Eyewear.

Harrison Gross, CEO of Innovative Eyewear, said "Our Reebok frames were designed with the emphasis on innovation that is the hallmark of Reebok products. We are glad to continue Reebok's history of cutting-edge products that truly enhance active lifestyles and performance. Consistent with this rich tradition, Reebok Smart Eyewear elevates what a pair of glasses can be for an athlete, similar to how the Reebok Pump shoe helped to redefine footwear. We believe the future of eyewear and apparel will be founded on the application of smart technologies to enhance functionality. Reebok Smart Eyewear is a glimpse into that future, where everything we wear will be seamlessly enhanced with exciting new features."

Shop Reebok Powered by Lucyd now at Reebok.com.

Citation
1) https://ahrefs.com/traffic-checker/?input=reebok.com&mode=subdomains

About Innovative Eyewear, Inc.

Innovative Eyewear is a developer of cutting-edge ChatGPT enabled smart eyewear, under the Lucyd^®, Nautica^®, Eddie Bauer^® and Reebok^® brands. True to our mission to Upgrade Your Eyewear^®, our Bluetooth audio glasses allow users to stay safely and ergonomically connected to their digital lives and are offered in hundreds of frame and lens combinations to meet the needs of the optical market. To learn more and explore our continuously evolving collection of smart eyewear, please visit www.lucyd.co.

Forward Looking Statements

This press release contains certain forward-looking statements, including those relating to the Lucyd app. Forward-looking statements are based on the Company's current expectations and assumptions. The Private Securities Litigation Reform Act of 1995 provides a safe-harbor for forward-looking statements. These statements may be identified by the use of forward-looking expressions, including, but not limited to, "anticipate," "believe," "continue," "estimate," "expect," "future," "intend," "may," "outlook," "plan," "potential," "predict," "project," "should," "will," "would" and similar expressions that predict or indicate future events or trends or that are not statements of historical matters, but the absence of these words does not mean that a statement is not forward-looking. The Company undertakes no obligation to publicly update any forward-looking statement, whether as a result of new information, future events or otherwise. Important factors that could cause actual results to differ materially from those in the forward-looking statements are set forth in the Company's filings with the Securities and Exchange Commission, including its annual report on Form 10-K under the caption "Risk Factors."

Investor Relations Contact:

Scott Powell
Skyline Corporate Communications Group, LLC
Office: +1 (646) 893-5835
Email: scott@skylineccg.com

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SOURCE Innovative Eyewear, Inc.

FAQ

When will Reebok smartglasses be available on Reebok.com?

Reebok smartglasses will be available on Reebok.com starting August 1, 2025. The product is already available on the Reebok mobile app as of July 21, 2025.

What is the potential market reach for LUCY stock's Reebok smartglasses?

The Reebok.com platform receives approximately 570,000 monthly organic visitors, providing significant exposure to Reebok's global customer base.

Who manufactures Reebok smartglasses?

Innovative Eyewear (NASDAQ: LUCY) manufactures the Reebok smartglasses, along with other smart eyewear brands including Lucyd, Lucyd Armor, Eddie Bauer, and Nautica.

How do Reebok smartglasses enhance athletic performance?

According to CEO Harrison Gross, Reebok Smart Eyewear enhances active lifestyles and performance by incorporating smart technologies that add functionality to traditional athletic eyewear.