Innovative Eyewear Reports Strong International Expansion at SILMO Paris 2025, Securing Key European Distribution Partners

Rhea-AI Summary

Innovative Eyewear (NASDAQ:LUCY) reported European expansion progress after exhibiting at SILMO Paris 2025 (Sept 26–29, 2025). The company secured initial orders from UK, Romania, Greece, Spain, and France, opened a Netherlands warehouse to enable VAT-free EU purchasing for businesses, and won EN 166 industrial safety certification for the Lucyd Armor collection. Featured in SILMO's inaugural Smart Eyewear Tech Village alongside major tech firms, Innovative Eyewear said it is engaging regional sales representatives to scale distribution across the 27 EU member states.

Attendance at SILMO exceeded 32,000 visitors, supporting visibility for the company’s smart eyewear portfolio and its international expansion strategy.

Positive

• Initial orders secured from five European countries (UK, Romania, Greece, Spain, France)
• Netherlands warehouse opened enabling VAT-free purchases for EU businesses
• EN 166 certification achieved for Lucyd Armor industrial safety eyewear
• Featured in SILMO Tech Village alongside major global tech firms
• SILMO attendance > 32,000 visitors enhancing European visibility

Negative

• None.

Company Showcased at SILMO's Inaugural Smart Eyewear Tech Village, Announces New Netherlands Distribution Hub for VAT-Free EU Business Expansion

MIAMI, Oct. 6, 2025 /PRNewswire/ -- Innovative Eyewear, Inc. (NASDAQ: LUCY; LUCYW), the manufacturer of smart eyewear under the Lucyd®, Lucyd Armor®, Reebok®, Eddie Bauer® and Nautica® brands, today announces significant progress in its European expansion strategy following successful participation at SILMO Paris 2025, one of the world's leading optics and eyewear trade shows held September 26-29, 2025.

The Company was prominently featured in SILMO's inaugural Tech Village, a dedicated smart eyewear and AI innovation pavilion that positioned Innovative Eyewear alongside global technology leaders including Meta, Google, and Snapchat.

Key Highlights from SILMO Paris 2025:

• European Market Penetration: Secured initial orders from key European markets including the United Kingdom, Romania, Greece, Spain, and France, demonstrating strong pan-European demand for the Company's portfolio of smart eyewear brands.
• Strategic EU Distribution: Opened a new warehouse in the Netherlands enabling VAT-free purchasing for EU businesses, significantly enhancing Lucyd's competitive positioning and accessibility across the 27 member states.
• Industrial Safety Certification: The Lucyd Armor® Collection, now certified to meet EN 166 European safety standards for workplace eye protection, attracted significant interest from industrial distributors.
• Regional Sales Representation: The Company initiated discussions with multiple sales representatives to establish dedicated representation across various EU countries.

Harrison Gross, CEO of Innovative Eyewear, said, "SILMO Paris provided an exceptional platform to showcase our market-leading smart eyewear to European vendors and distributors. Being part of the first Tech Village alongside the world's largest technology companies validated our position as a pioneer in AI-enabled eyewear. The establishment of our Netherlands distribution hub represents a critical milestone in our international expansion strategy, enabling us to serve EU businesses more efficiently.

With initial orders already secured from five European countries and active discussions with regional sales representatives, we're building the infrastructure necessary to capture significant market share in Europe's rapidly growing smart eyewear vertical."

SILMO Paris attracted over 32,000 visitors from more than 130 countries, with 51% international attendance, making it one of the most important global gatherings for the optical industry. The Company's participation aligns with its strategic focus on international expansion, particularly as smart eyewear adoption accelerates in markets outside the United States, where pedestrian and public transit usage create ideal use cases for open-ear audio and AI assistance.

About Innovative Eyewear Inc.

Innovative Eyewear is a developer and retailer of ChatGPT-enabled smart eyewear under the Lucyd®, Nautica®, Eddie Bauer® and Reebok® brands. True to our mission to Upgrade Your Eyewear®, our Bluetooth smart glasses allow users to stay safely and ergonomically connected to their digital lives and are offered in hundreds of frame and lens combinations to meet the needs of the optical market. To learn more and explore our continuously evolving collection of smart eyewear, please visit www.lucyd.co.

Forward-Looking Statements

This press release contains certain forward-looking statements, including those relating to European market expansion, the establishment of distribution partnerships, and anticipated growth in international markets. Forward-looking statements are based on the Company's current expectations and assumptions. The Private Securities Litigation Reform Act of 1995 provides a safe harbor for forward-looking statements. These statements may be identified by the use of forward-looking expressions, including, but not limited to, "anticipate," "believe," "continue," "estimate," "expect," "future," "intend," "may," "outlook," "plan," "potential," "predict," "project," "should," "will," "would" and similar expressions that predict or indicate future events or trends or that are not statements of historical matters. The Company undertakes no obligation to publicly update any forward-looking statement, whether as a result of new information, future events or otherwise. Important factors that could cause actual results to differ materially from those in the forward-looking statements are set forth in the Company's filings with the Securities and Exchange Commission, including its annual report on Form 10-K under the caption "Risk Factors."

Contact:

Innovative Eyewear Inc.
 Email: info@lucyd.co
 Phone: 833-LUCYDCO

Investor Relations:
 Scott Powell
 Skyline Corporate Communications Group, LLC
 Office: +1 (646) 893-5835
 Email: info@skylineccg.com

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SOURCE Innovative Eyewear, Inc.

FAQ

What did Innovative Eyewear (LUCY) announce at SILMO Paris 2025?

The company secured initial orders from five EU countries, opened a Netherlands VAT-free warehouse, and earned EN 166 certification for Lucyd Armor.

How does the Netherlands warehouse affect LUCY's EU sales?

The Netherlands hub enables VAT-free purchasing for EU businesses, simplifying cross-border sales across 27 member states.

Which countries placed initial orders for LUCY after SILMO Paris 2025?

Initial orders were secured from the United Kingdom, Romania, Greece, Spain, and France.

What is the significance of EN 166 certification for LUCY Armor eyewear?

EN 166 certification qualifies Lucyd Armor for European workplace eye protection, supporting industrial distributor interest.

When and where did Innovative Eyewear present at SILMO 2025?

The company exhibited at SILMO Paris, held Sept 26–29, 2025, in the inaugural Smart Eyewear Tech Village.

Will LUCY expand EU sales representation after SILMO Paris 2025?

Yes; the company said it has initiated discussions with multiple regional sales representatives to build EU coverage.