Innovative Eyewear Reports Strong International Expansion at SILMO Paris 2025, Securing Key European Distribution Partners
Innovative Eyewear (NASDAQ:LUCY) reported European expansion progress after exhibiting at SILMO Paris 2025 (Sept 26–29, 2025). The company secured initial orders from UK, Romania, Greece, Spain, and France, opened a Netherlands warehouse to enable VAT-free EU purchasing for businesses, and won EN 166 industrial safety certification for the Lucyd Armor collection. Featured in SILMO's inaugural Smart Eyewear Tech Village alongside major tech firms, Innovative Eyewear said it is engaging regional sales representatives to scale distribution across the 27 EU member states.
Attendance at SILMO exceeded 32,000 visitors, supporting visibility for the company’s smart eyewear portfolio and its international expansion strategy.
Innovative Eyewear (NASDAQ:LUCY) ha riportato i progressi dell'espansione europea dopo aver esposto a SILMO Paris 2025 (26–29 settembre 2025). L'azienda ha ottenuto ordini iniziali da Regno Unito, Romania, Grecia, Spagna e Francia, ha aperto un magazzino nei Paesi Bassi per consentire l'acquisto VAT-free EU per le imprese e ha ottenuto la certificazione di sicurezza industriale EN 166 per la collezione Lucyd Armor. Presentata nel Smart Eyewear Tech Village inaugurale di SILMO accanto a grandi aziende tecnologiche, Innovative Eyewear ha dichiarato di coinvolgere rappresentanti regionali di vendita per aumentare la distribuzione nei 27 stati membri dell'UE.
La partecipazione a SILMO ha superato 32.000 visitatori, aumentando la visibilità del portfolio di smart eyewear dell'azienda e la sua strategia di espansione internazionale.
Innovative Eyewear (NASDAQ:LUCY) informó sobre los avances de la expansión europea tras presentar en SILMO Paris 2025 (26-29 de septiembre de 2025). La compañía aseguró pedidos iniciales de Reino Unido, Rumanía, Grecia, España y Francia, abrió un almacén en los Países Bajos para habilitar compras VAT-free EU para empresas, y obtuvo la certificación de seguridad industrial EN 166 para la colección Lucyd Armor. Apareció en el Smart Eyewear Tech Village inaugural de SILMO junto a grandes firmas tecnológicas; Innovative Eyewear dijo que está reuniendo representantes regionales de ventas para escalar la distribución en los 27 estados miembros de la UE.
La asistencia a SILMO superó 32.000 visitantes, respaldando la visibilidad de la cartera de gafas inteligentes de la empresa y su estrategia de expansión internacional.
Innovative Eyewear (NASDAQ:LUCY)는 SILMO Paris 2025에 참가한 후 유럽 확장 진행 상황을 보고했습니다(2025년 9월 26–29일). 회사는 UK, Romania, Greece, Spain, and France로부터 초기 주문을 확보하고, 기업의 VAT-free EU 구입을 가능하게 하기 위해 네덜란드 창고를 열었으며, Lucyd Armor 컬렉션에 대해 EN 166 산업 안전 인증을 획득했습니다. 주요 기술 기업들과 함께 SILMO의 첫 Smart Eyewear Tech Village에 소개된 Innovative Eyewear는 27개 EU 회원국 전체에 배포를 확대하기 위해 지역 판매 대리인을 모으고 있다고 밝혔습니다.
SILMO 참석자는 32,000명 이상의 방문객으로, 회사의 스마트 안경 포트폴리오와 국제 확장 전략의 가시성을 높였습니다.
Innovative Eyewear (NASDAQ:LUCY) a annoncé les progrès de son expansion européenne après avoir exposé au SILMO Paris 2025 (26–29 septembre 2025). La société a obtenu des commandes initiales provenant de Royaume-Uni, Roumanie, Grèce, Espagne et France, a ouvert un entrepôt aux Pays-Bas pour permettre des achats VAT-free EU pour les entreprises et a obtenu la certification de sécurité industrielle EN 166 pour la collection Lucyd Armor. Présenté dans le Smart Eyewear Tech Village inaugural de SILMO aux côtés de grandes entreprises technologiques, Innovative Eyewear a indiqué qu'elle recrutait des représentants régionaux des ventes pour augmenter la distribution dans les 27 États membres de l'UE.
La participation à SILMO a dépassé 32 000 visiteurs, renforçant la visibilité du portefeuille de lunettes intelligentes de l'entreprise et sa stratégie d'expansion internationale.
Innovative Eyewear (NASDAQ:LUCY) meldete Fortschritte bei der europäischen Expansion, nachdem es auf SILMO Paris 2025 vorgestellt hatte (26.–29. September 2025). Das Unternehmen sicherte sich erste Bestellungen aus UK, Rumänien, Griechenland, Spanien und Frankreich, eröffnete ein Lager in den Niederlanden, um VAT-free EU-Einkäufe für Unternehmen zu ermöglichen, und erhielt die EN 166-Industriesicherheitszertifizierung für die Lucyd Armor-Kollektion. In SILMOs inauguralem Smart Eyewear Tech Village neben großen Technologiefirmen vorgestellt, sagte Innovative Eyewear, dass es regionale Verkaufsvertreter gewinnen werde, um die Verteilung in den 27 EU-Mitgliedstaaten zu skalieren.
Die Teilnahme an SILMO verzeichnete über 32.000 Besucher, was die Sichtbarkeit des Portfolios an Smart Eyewear des Unternehmens und seine internationale Expansionsstrategie stärkte.
Innovative Eyewear (NASDAQ:LUCY) أبلغت عن تقدم في التوسع الأوروبي بعد عرضها في SILMO Paris 2025 (26-29 سبتمبر 2025). الشركة حصلت على طلبات أولية من المملكة المتحدة، رومانيا، اليونان، إسبانيا وفرنسا، وفتحت مستودعاً في هولندا لتمكين الشراء VAT-free EU للشركات، وفازت بشهادة السلامة الصناعية EN 166 لسلسلة Lucyd Armor. مُدرجة ضمن قرية SILMO الأولى لتقنيات النظارات الذكية إلى جانب شركات تكنولوجية كبرى، وقال Innovative Eyewear إنه يعمل على جذب ممثلين مبيعات إقليميين لتوسيع التوزيع عبر الدول الأعضاء الـ27 في الاتحاد الأوروبي.
بلغ عدد الحضور في SILMO أكثر من 32,000 زائر، مما دعم وضوح محفظة النظارات الذكية للشركة واستراتيجيتها في التوسع الدولي.
Innovative Eyewear (NASDAQ:LUCY) 在参加 SILMO Paris 2025（2025年9月26–29日）后宣布了欧洲扩张进展。公司从英国、罗马尼亚、希腊、西班牙和法国获得了初步订单， 在荷兰开设了一个仓库，以便为企业提供VAT-free EU的购买，并为 Lucyd Armor 系列取得了EN 166工业安全认证。与大型科技公司一起在 SILMO 的首届智能眼镜技术村亮相，Innovative Eyewear 表示正招募区域销售代表，以在27个欧盟成员国扩大分销。
SILMO 的出席者超过32,000 名访客，提升了公司智能眼镜产品组合的知名度及其国际扩张策略。
- Initial orders secured from five European countries (UK, Romania, Greece, Spain, France)
- Netherlands warehouse opened enabling VAT-free purchases for EU businesses
- EN 166 certification achieved for Lucyd Armor industrial safety eyewear
- Featured in SILMO Tech Village alongside major global tech firms
- SILMO attendance > 32,000 visitors enhancing European visibility
- None.
Insights
Strong European foothold: initial orders, a Netherlands VAT-free hub, and EN 166 certification materially improve go-to-market in EU.
Innovative Eyewear demonstrated concrete commercial progress at SILMO Paris by securing initial orders from the United Kingdom, Romania, Greece, Spain, and France, opening a Netherlands warehouse to enable VAT-free purchases across the 27 EU member states, and obtaining EN 166 certification for the Lucyd Armor® collection for workplace eye protection. The company also participated in SILMO's inaugural Tech Village
These developments tighten the distribution and compliance links needed for EU sales: the Netherlands hub removes a VAT friction point for B2B buyers, EN 166 provides a recognized safety credential for industrial channels, and secured orders plus active sales-rep discussions indicate early commercial traction. Key near-term items to monitor are fulfillment timelines for the announced orders, the scale and cadence of follow-on orders from the five named markets, and any public metrics on inventory turnover from the Netherlands hub within the next quarter (
Company Showcased at SILMO's Inaugural Smart Eyewear Tech Village, Announces New Netherlands Distribution Hub for VAT-Free EU Business Expansion
The Company was prominently featured in SILMO's inaugural Tech Village, a dedicated smart eyewear and AI innovation pavilion that positioned Innovative Eyewear alongside global technology leaders including Meta, Google, and Snapchat.
Key Highlights from SILMO Paris 2025:
-
European Market Penetration: Secured initial orders from key European markets including the
United Kingdom ,Romania ,Greece ,Spain , andFrance , demonstrating strong pan-European demand for the Company's portfolio of smart eyewear brands. -
Strategic EU Distribution: Opened a new warehouse in
the Netherlands enabling VAT-free purchasing for EU businesses, significantly enhancing Lucyd's competitive positioning and accessibility across the 27 member states. - Industrial Safety Certification: The Lucyd Armor® Collection, now certified to meet EN 166 European safety standards for workplace eye protection, attracted significant interest from industrial distributors.
- Regional Sales Representation: The Company initiated discussions with multiple sales representatives to establish dedicated representation across various EU countries.
Harrison Gross, CEO of Innovative Eyewear, said, "SILMO Paris provided an exceptional platform to showcase our market-leading smart eyewear to European vendors and distributors. Being part of the first Tech Village alongside the world's largest technology companies validated our position as a pioneer in AI-enabled eyewear. The establishment of our
With initial orders already secured from five European countries and active discussions with regional sales representatives, we're building the infrastructure necessary to capture significant market share in
SILMO Paris attracted over 32,000 visitors from more than 130 countries, with
About Innovative Eyewear Inc.
Innovative Eyewear is a developer and retailer of ChatGPT-enabled smart eyewear under the Lucyd®, Nautica®, Eddie Bauer® and Reebok® brands. True to our mission to Upgrade Your Eyewear®, our Bluetooth smart glasses allow users to stay safely and ergonomically connected to their digital lives and are offered in hundreds of frame and lens combinations to meet the needs of the optical market. To learn more and explore our continuously evolving collection of smart eyewear, please visit www.lucyd.co.
Forward-Looking Statements
This press release contains certain forward-looking statements, including those relating to European market expansion, the establishment of distribution partnerships, and anticipated growth in international markets. Forward-looking statements are based on the Company's current expectations and assumptions. The Private Securities Litigation Reform Act of 1995 provides a safe harbor for forward-looking statements. These statements may be identified by the use of forward-looking expressions, including, but not limited to, "anticipate," "believe," "continue," "estimate," "expect," "future," "intend," "may," "outlook," "plan," "potential," "predict," "project," "should," "will," "would" and similar expressions that predict or indicate future events or trends or that are not statements of historical matters. The Company undertakes no obligation to publicly update any forward-looking statement, whether as a result of new information, future events or otherwise. Important factors that could cause actual results to differ materially from those in the forward-looking statements are set forth in the Company's filings with the Securities and Exchange Commission, including its annual report on Form 10-K under the caption "Risk Factors."
Contact:
Innovative Eyewear Inc.
Email: info@lucyd.co
Phone: 833-LUCYDCO
Investor Relations:
Scott Powell
Skyline Corporate Communications Group, LLC
Office: +1 (646) 893-5835
Email: info@skylineccg.com
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SOURCE Innovative Eyewear, Inc.
FAQ
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