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Herbal Dispatch Brings on Industry Veteran as Strategic Advisor

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Herbal Dispatch (OTC Pink: LUFFF) appointed Jay Wilgar as a Strategic Advisor on October 30, 2025.

Wilgar brings 20 years of startup and cannabis-sector experience, including raising over $150 million and leading a $260 million sale of Newstrike Brands to Hexo. The company said his advisory role will support scaling Herbal Dispatch's e-commerce distribution, producer standards, and international expansion.

Herbal Dispatch (OTC Pink: LUFFF) ha nominato Jay Wilgar Consulente strategico il 30 ottobre 2025.

Wilgar porta con sé 20 anni di esperienza nei settori startup e cannabis, tra cui la raccolta di oltre $150 milioni di capitale e la guida di una vendita da $260 milioni di Newstrike Brands a Hexo. L'azienda ha dichiarato che il suo ruolo di consulente supporterà la crescita della distribuzione e-commerce di Herbal Dispatch, gli standard per i produttori e l'espansione internazionale.

Herbal Dispatch (OTC Pink: LUFFF) designó a Jay Wilgar como Asesor estratégico el 30 de octubre de 2025.

Wilgar aporta 20 años de experiencia en startups y en el sector de cannabis, incluidas recaudaciones superiores a $150 millones y la venta por $260 millones de Newstrike Brands a Hexo. La empresa dijo que su función de asesoría apoyará la ampliación de la distribución de comercio electrónico de Herbal Dispatch, los estándares para los productores y la expansión internacional.

Herbal Dispatch (OTC Pink: LUFFF)가 2025년 10월 30일 전략 자문으로 Jay Wilgar를 임명했습니다.

Wilgar는 스타트업 및 대마초 분야에서 20년의 경력을 보유하고 있으며, $150백만 이상을 모금했고 $260백만의 거래로 Newstrike Brands를 Hexo에 매각하는 것을 주도했습니다. 회사는 그의 자문 역할이 Herbal Dispatch의 전자상거래 유통 확대, 생산자 기준 설정, 국제 확장을 지원할 것이라고 밝혔습니다.

Herbal Dispatch (OTC Pink: LUFFF) a nommé Jay Wilgar conseiller stratégique le 30 octobre 2025.

Wilgar apporte 20 ans d'expérience dans les startups et le secteur du cannabis, notamment levé plus de $150 millions et conduit une vente de $260 millions de Newstrike Brands à Hexo. L'entreprise a déclaré que son rôle de conseiller soutiendra l'expansion de la distribution e-commerce de Herbal Dispatch, les standards pour les producteurs et l'expansion internationale.

Herbal Dispatch (OTC Pink: LUFFF) hat Jay Wilgar am 30. Oktober 2025 zum Strategischen Berater ernannt.

Wilgar bringt 20 Jahre Erfahrung im Startup- und Cannabis-Sektor mit, darunter die Beschaffung von über $150 Millionen und die Leitung eines Verkaufs von $260 Millionen von Newstrike Brands an Hexo. Das Unternehmen sagte, dass seine Beratungsrolle dabei helfen werde, die E-Commerce-Vertriebskanäle von Herbal Dispatch zu skalieren, Herstellernormen zu setzen und die internationale Expansion zu unterstützen.

Herbal Dispatch (OTC Pink: LUFFF) عينت Jay Wilgar مستشاراً استراتيجياً في 30 أكتوبر 2025.

يجلب ويلجار خبرة تمتد 20 عاماً في قطاع الشركات الناشئة والقنب، بما في ذلك جمع أكثر من $150 مليون وقيادته لصفقة بيع بقيمة $260 مليون لشركة Newstrike Brands إلى Hexo. قالت الشركة إن دور المستشار سيساعد في توسيع توزيع Herbal Dispatch عبر التجارة الإلكترونية، ومعايير الإنتاج، والتوسع الدولي.

Positive
  • Advisor hire: Jay Wilgar with 20 years of industry experience
  • Track record of raising $150 million in prior roles
  • Led a prior $260 million corporate sale relevant to M&A experience
Negative
  • None.

Vancouver, British Columbia--(Newsfile Corp. - October 30, 2025) - Herbal Dispatch Inc. (CSE: HERB) (OTC Pink: LUFFF) (FSE: HA9) ("Herbal Dispatch" or the "Company"), a leader in cannabis distribution, is pleased to welcome Jay Wilgar, a 20-year veteran in startup management and business growth, to its team as a Strategic Advisor to the management team.

Mr. Wilgar is the former CEO and Chairman of Newstrike Brands Ltd.—one of Canada's first licensed cannabis producers, turned industry leader. During his tenure there, Mr. Wilgar raised over $150 million and led its $260 million sale to Hexo Corp, later acquired by Tilray Corp.

Since exiting Newstrike, Mr. Wilgar has served as President, Managing Director, and Founding Partner of Nicoya Ventures Ltd., a venture capital firm focused on post-proof-of-concept companies poised for disruption. It offers advisory services, capital markets support and investor relations.

"I am thrilled to join the Herbal Dispatch team to help advance their rapidly growing cannabis distribution platforms," commented Jay Wilgar. "As the former CEO of NewStrike, I'm excited to apply my experience and expertise in the cannabis sector to support this dynamic and undervalued company as it scales both domestically and internationally.

With its best-in-class e-commerce platform, rigorous producer standards, and unwavering commitment to quality and patient care, Herbal Dispatch is uniquely positioned to lead Canada's medical and recreational markets, as well as the expanding global export opportunities. I'm honored to lend my experience and relationships to accelerate this next phase of growth."

Philip Campbell, CEO of Herbal Dispatch, added, "We are very fortunate to add Jay to our Company, his proven track record of building successful ventures, combined with strategic insights gleaned from his experience as a cannabis executive, will be a great resource for us as we continue to build Herbal Dispatch into a market leader in Canada and internationally."

ABOUT HERBAL DISPATCH INC.

Herbal Dispatch owns and operates leading cannabis e-commerce platforms in Canada, dedicated to providing top-quality cannabis and related products to informed consumers at affordable prices. The Company's flagship marketplace offers exclusive access to small-batch craft cannabis and a wide array of other products.

For further information:
Philip Campbell, CEO and Director
Email: IR@herbaldispatch.com
Telephone: 1-833-432-2420

CAUTIONARY NOTE REGARDING FORWARD-LOOKING INFORMATION:

Certain statements in this news release, including statements or information containing terminology such as "anticipate", "believe", "intend", "expect", "estimate", "may", "could", "will", and similar expressions constitute "forward-looking statements" within the meaning of applicable Canadian securities legislation. All statements, other than statements of historical fact, that address activities, events, or developments that the Company or a third party expect or anticipate will or may occur in the future, including the Company's future growth, results of operations, performance, and business prospects and opportunities are forward-looking statements. These forward-looking statements reflect the Company's current beliefs and are based on information currently available to the Company. These statements require the Company to make assumptions it believes are reasonable and are subject to inherent risks and uncertainties.

Actual results and developments may differ materially from the anticipated results and developments discussed in the forward-looking statements as certain of these risks and uncertainties are beyond the Company's control. These risk factors are interdependent and the impact of any one risk or uncertainty on a particular forward-looking statement is not determinable. Examples of forward-looking statements in this news release and the key assumptions and risk factors involved in such statements include, but are not limited to, expectations regarding the growth potential of Herbal Dispatch, market conditions, and regulatory changes. These statements are subject to a number of risks and uncertainties, including industry competition, and future customer demand for the Company's products, among others.

Consequently, all of the forward-looking statements made in this news release are qualified by these cautionary statements and other cautionary statements or factors contained herein, and there can be no assurance that the actual results or developments will be realized or, even if substantially realized, that they will have the expected effects on the Company. These forward-looking statements are made as of the date of this news release. Except as required by applicable securities legislation, the Company assumes no obligation to update publicly or revise any forward-looking statements to reflect subsequent information, events, or circumstances.

THE CANADIAN SECURITIES EXCHANGE (THE "CSE") HAS NEITHER APPROVED NOR DISAPPROVED THE CONTENTS OF THIS NEWS RELEASE. NEITHER THE CSE OR ITS MARKET REGULATOR (AS THAT TERM IS DEFINED IN THE POLICIES OF THE CSE) ACCEPTS RESPONSIBILITY FOR THE ADEQUACY OR ACCURACY OF THIS RELEASE.

To view the source version of this press release, please visit https://www.newsfilecorp.com/release/272525

FAQ

Who is Jay Wilgar and what role did he accept at Herbal Dispatch (LUFFF) on October 30, 2025?

Jay Wilgar joined Herbal Dispatch as a Strategic Advisor on October 30, 2025.

What relevant experience does Jay Wilgar bring to Herbal Dispatch (LUFFF)?

Wilgar has 20 years of startup and cannabis experience and previously raised over $150 million.

How is Jay Wilgar's past transaction experience described in the Herbal Dispatch announcement for LUFFF?

The announcement cites Wilgar as having led a $260 million sale of Newstrike Brands to Hexo.

What areas will Jay Wilgar advise on for Herbal Dispatch (LUFFF)?

He will advise on e-commerce distribution, producer standards, investor relations and international scaling.

Does the Herbal Dispatch (LUFFF) release state any immediate financial guidance or capital actions tied to the advisor appointment?

No—there is no financial guidance or capital action tied to the advisor appointment in the announcement.

How might the appointment of Jay Wilgar affect Herbal Dispatch (LUFFF) strategy in the near term?

The company expects his experience to support accelerating domestic scaling and international export efforts.
HERBAL DISPATCH INC

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