HOT NEWS: PEET'S COFFEE TAKES TO THE SKIES WITH SOUTHWEST AIRLINES AS THEIR OFFICIAL INFLIGHT COFFEE PARTNER STARTING ON AUG. 13
Southwest Airlines (NYSE:LUV) has announced a strategic partnership with Peet's Coffee to become their official inflight coffee provider starting August 13, 2025. This marks Peet's first major U.S. airline partnership, introducing their coffee to millions of new consumers across Southwest's network.
The partnership will feature Peet's 'Off the Grid' medium roast blend, made from Colombian and El Salvador beans. Peet's already has a presence in 25 airports served by Southwest, including major hubs in Denver, Houston, and Phoenix. To celebrate the launch, both companies will host a co-branded event at Peet's East 8th Street location in Chicago on August 15-16, 2025.
Southwest Airlines (NYSE:LUV) ha annunciato una partnership strategica con Peet's Coffee per diventare il loro fornitore ufficiale di caffè a bordo a partire dal 13 agosto 2025. Questa collaborazione segna la prima grande partnership di Peet con una compagnia aerea statunitense, portando il loro caffè a milioni di nuovi consumatori nella rete di Southwest.
La partnership includerà la miscela medium roast 'Off the Grid' di Peet, realizzata con chicchi provenienti da Colombia e El Salvador. Peet è già presente in 25 aeroporti serviti da Southwest, inclusi importanti hub come Denver, Houston e Phoenix. Per celebrare il lancio, entrambe le aziende organizzeranno un evento co-branded presso la sede di Peet in East 8th Street a Chicago il 15 e 16 agosto 2025.
Southwest Airlines (NYSE:LUV) ha anunciado una alianza estratégica con Peet's Coffee para convertirse en su proveedor oficial de café a bordo a partir del 13 de agosto de 2025. Esta es la primera gran colaboración de Peet con una aerolínea estadounidense, presentando su café a millones de nuevos consumidores en la red de Southwest.
La asociación incluirá la mezcla de tueste medio 'Off the Grid' de Peet, elaborada con granos de Colombia y El Salvador. Peet ya está presente en 25 aeropuertos atendidos por Southwest, incluyendo hubs principales en Denver, Houston y Phoenix. Para celebrar el lanzamiento, ambas compañías organizarán un evento conjunto en la ubicación de Peet en East 8th Street, Chicago, el 15 y 16 de agosto de 2025.
Southwest Airlines (NYSE:LUV)는 Peet's Coffee와 전략적 파트너십을 맺고 2025년 8월 13일부터 공식 기내 커피 공급업체가 된다고 발표했습니다. 이는 Peet's가 미국 대형 항공사와 체결한 첫 파트너십으로, Southwest의 네트워크를 통해 수백만 명의 신규 소비자에게 커피를 소개하게 됩니다.
이번 파트너십에서는 콜롬비아와 엘살바도르 원두로 만든 Peet's의 중간 로스트 블렌드 'Off the Grid'가 제공됩니다. Peet's는 이미 덴버, 휴스턴, 피닉스 등 Southwest가 운항하는 25개 공항에 진출해 있습니다. 출시를 기념하여 양사는 2025년 8월 15일과 16일 시카고 East 8th Street에 위치한 Peet's 매장에서 공동 브랜드 행사를 개최할 예정입니다.
Southwest Airlines (NYSE:LUV) a annoncé un partenariat stratégique avec Peet's Coffee pour devenir leur fournisseur officiel de café en vol à partir du 13 août 2025. Il s'agit du premier partenariat majeur de Peet avec une compagnie aérienne américaine, introduisant leur café à des millions de nouveaux consommateurs au sein du réseau de Southwest.
Le partenariat mettra en avant le mélange torréfié moyen 'Off the Grid' de Peet, composé de grains colombiens et salvadoriens. Peet est déjà présent dans 25 aéroports desservis par Southwest, incluant des hubs majeurs à Denver, Houston et Phoenix. Pour célébrer ce lancement, les deux entreprises organiseront un événement co-brandé au magasin Peet's de East 8th Street à Chicago les 15 et 16 août 2025.
Southwest Airlines (NYSE:LUV) hat eine strategische Partnerschaft mit Peet's Coffee angekündigt und wird ab dem 13. August 2025 deren offizieller Kaffeeanbieter an Bord sein. Dies ist Peet's erste große Partnerschaft mit einer US-Fluggesellschaft und bringt ihren Kaffee zu Millionen neuer Kunden im Netzwerk von Southwest.
Die Partnerschaft umfasst Peet's mittelgeröstete Mischung 'Off the Grid', die aus kolumbianischen und salvadorianischen Bohnen hergestellt wird. Peet's ist bereits an 25 Flughäfen vertreten, die von Southwest bedient werden, darunter wichtige Drehkreuze in Denver, Houston und Phoenix. Zur Feier des Starts veranstalten beide Unternehmen am 15. und 16. August 2025 ein gemeinsames Event in Peet's Filiale in der East 8th Street in Chicago.
- Strategic expansion of Peet's brand exposure to millions of new consumers through Southwest's extensive network
- Presence in 25 airports served by Southwest, enabling terminal-to-takeoff service continuity
- Enhancement of Southwest's inflight customer experience with premium coffee service
- None.
Insights
Southwest's partnership with Peet's Coffee enhances customer experience and creates potential revenue opportunities through a strategic brand alignment.
Southwest's new partnership with Peet's Coffee represents a strategic enhancement to their inflight service offering. By replacing their previous coffee supplier with a premium craft coffee brand, Southwest is elevating their customer experience in a targeted, cost-effective manner. In-flight beverage service creates millions of customer touchpoints annually across Southwest's network of 117 airports in 11 countries, making this a high-visibility partnership.
The timing is particularly strategic as Southwest continues focusing on service improvements following pandemic-era cutbacks. While seemingly modest, in-flight coffee quality consistently ranks among the top factors in passenger satisfaction surveys for economy class service. This partnership addresses that specific pain point without requiring major capital investment in hard product upgrades.
For Peet's, gaining access to Southwest's 140+ million annual passengers provides exceptional brand exposure. For Southwest, partnering with a craft coffee brand with airport presence in 25 of their served airports creates marketing continuity and potential operational efficiencies. The co-branded marketing activation in Chicago demonstrates how both companies can leverage their partnership beyond the aircraft cabin.
The choice of Peet's "Off the Grid" medium roast shows thoughtful consideration for broad passenger appeal rather than featuring their darker, more polarizing signature roasts. This calculated decision maximizes potential customer satisfaction while introducing the Peet's brand to new consumers.
Onboard service debuts with 'Off the Grid' coffee blend
"This is a defining moment for Peet's," said Eric Lauterbach, President & CEO of Peet's Coffee. "To be part of every Southwest flight means more than expanding our reach — it's about creating memorable coffee moments in the skies. This partnership introduces the Peet's experience to millions of new consumers as part of their daily ritual in a way that's personal and meaningful. Most importantly, it brings the rich, bold flavor of Peet's wherever their journey takes them."
Apart from its dedicated cafes, Peet's is available in 25 airports served by Southwest, including
"We are enhancing our inflight experience to better serve our customers," said Tony Roach, Executive Vice President of Customer & Brand at Southwest Airlines. "A great cup of coffee goes a long way in creating a comfortable and enjoyable flight — and it's just one part of our broader effort to elevate our customers' journey with us."
The featured coffee inflight debuts with Off the Grid™, a medium roast that was recently introduced and has quickly become a fan favorite. This blend features beans from
To celebrate this launch, Peet's and Southwest will host an immersive, co-branded event at Peet's East 8th Street location in
About Peet's Coffee
Peet's is Coffee for Coffee People. Founded in
About Southwest Airlines Co.
Southwest Airlines Co. operates one of the world's most admired and awarded airlines, offering its one-of-a-kind value and hospitality at 117 airports across 11 countries. Southwest took flight in 1971 to democratize the sky through friendly, reliable, and low-cost air travel and now carries more air travelers flying nonstop within
- Based on
U.S. Dept. of Transportation quarterly Airline Origin & Destination Survey as of Q4 2024 - Fulltime-equivalent active Employees as of June 30, 2025 March 31, 2025
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SOURCE PEET'S COFFEE INC.
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