HOT NEWS: PEET'S COFFEE TAKES TO THE SKIES WITH SOUTHWEST AIRLINES AS THEIR OFFICIAL INFLIGHT COFFEE PARTNER STARTING ON AUG. 13
Southwest Airlines (NYSE:LUV) has announced a strategic partnership with Peet's Coffee to become their official inflight coffee provider starting August 13, 2025.
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Rhea-AI Summary
Southwest Airlines (NYSE:LUV) has announced a strategic partnership with Peet's Coffee to become their official inflight coffee provider starting August 13, 2025. This marks Peet's first major U.S. airline partnership, introducing their coffee to millions of new consumers across Southwest's network.
The partnership will feature Peet's 'Off the Grid' medium roast blend, made from Colombian and El Salvador beans. Peet's already has a presence in 25 airports served by Southwest, including major hubs in Denver, Houston, and Phoenix. To celebrate the launch, both companies will host a co-branded event at Peet's East 8th Street location in Chicago on August 15-16, 2025.
Positive
- Strategic expansion of Peet's brand exposure to millions of new consumers through Southwest's extensive network
- Presence in 25 airports served by Southwest, enabling terminal-to-takeoff service continuity
- Enhancement of Southwest's inflight customer experience with premium coffee service
Negative
- None.
Details
News Market Reaction – LUV
The recorded move for LUV in the trading session of this news was -1.25%.
Data tracked by StockTitan Argus. Session date unavailable.
AI-generated analysis. How Rhea-AI works. Not financial advice.
Onboard service debuts with 'Off the Grid' coffee blend
"This is a defining moment for Peet's," said Eric Lauterbach, President & CEO of Peet's Coffee. "To be part of every Southwest flight means more than expanding our reach — it's about creating memorable coffee moments in the skies. This partnership introduces the Peet's experience to millions of new consumers as part of their daily ritual in a way that's personal and meaningful. Most importantly, it brings the rich, bold flavor of Peet's wherever their journey takes them."
Apart from its dedicated cafes, Peet's is available in 25 airports served by Southwest, including
"We are enhancing our inflight experience to better serve our customers," said Tony Roach, Executive Vice President of Customer & Brand at Southwest Airlines. "A great cup of coffee goes a long way in creating a comfortable and enjoyable flight — and it's just one part of our broader effort to elevate our customers' journey with us."
The featured coffee inflight debuts with Off the Grid™, a medium roast that was recently introduced and has quickly become a fan favorite. This blend features beans from
To celebrate this launch, Peet's and Southwest will host an immersive, co-branded event at Peet's East 8th Street location in
About Peet's Coffee
Peet's is Coffee for Coffee People. Founded in
About Southwest Airlines Co.
Southwest Airlines Co. operates one of the world's most admired and awarded airlines, offering its one-of-a-kind value and hospitality at 117 airports across 11 countries. Southwest took flight in 1971 to democratize the sky through friendly, reliable, and low-cost air travel and now carries more air travelers flying nonstop within
- Based on
U.S. Dept. of Transportation quarterly Airline Origin & Destination Survey as of Q4 2024 - Fulltime-equivalent active Employees as of June 30, 2025 March 31, 2025
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SOURCE PEET'S COFFEE INC.
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