SOUTHWEST AIRLINES BRINGS STARLINK ULTRA-FAST WIFI ONBOARD
Rhea-AI Summary
Southwest Airlines (NYSE: LUV) will deploy Starlink high-speed, low-Earth-orbit WiFi across its network beginning summer 2026. The airline says the first Starlink-equipped aircraft enters service this summer and that more than 300 aircraft will have Starlink by the end of 2026.
Southwest says Starlink enables HD streaming, live gaming, real-time messaging, and large-file uploads, and the airline continues to offer free WiFi access to Rapid Rewards members where available.
Positive
- First Starlink-equipped Southwest aircraft entering service in summer 2026
- More than 300 aircraft to have Starlink by end of 2026
- High-speed LEO connectivity enabling HD streaming and large-file uploads
- Free WiFi access offered fleetwide to Rapid Rewards members where available
Negative
- None.
Key Figures
Market Reality Check
Peers on Argus
LUV is up about 1.33% while key airline peers are down sharply (e.g., AAL -5.4%, DAL -4.89%, UAL -3.03%, ALK -3.15%, SKYW -1.55%), indicating a stock-specific upside move versus broader sector weakness.
Historical Context
| Date | Event | Sentiment | Move | Catalyst |
|---|---|---|---|---|
| Feb 05 | Dividend declaration | Positive | -0.1% | Declared 188th quarterly cash dividend of $0.18 per share. |
| Jan 28 | Earnings results | Positive | -1.2% | Reported 2025 profit and guided 2026 adjusted EPS of at least $4.00. |
| Jan 28 | Earnings call setup | Neutral | -1.2% | Announced webcast to discuss Q4 and full-year 2025 financial results. |
| Jan 23 | Earnings call setup | Neutral | -1.1% | Scheduled live audio webcast for Q4 and 2025 results discussion. |
| Jan 15 | Peer earnings notice | Neutral | +1.3% | Galaxy Digital scheduled webcast to review its Q4 and 2025 results. |
Recent positive corporate and capital-return news has often been met with flat-to-negative next-day price reactions.
This announcement fits into Southwest’s broader effort to enhance its product and customer proposition, following financial and capital-allocation updates. Recent news included a $0.18 per-share quarterly dividend declared on Feb 5, 2026 and full-year 2025 results showing $441M net income and at least $4.00 guided 2026 adjusted EPS. Despite these positives, shares saw modest declines after the dividend and earnings releases. Today’s Starlink WiFi deal adds another customer-experience upgrade alongside previously disclosed cabin and product changes.
Market Pulse Summary
This announcement highlights Southwest’s push to upgrade its cabin experience by adding Starlink’s high-speed, low-Earth-orbit WiFi across more than 300 aircraft by the end of 2026. It complements recent moves like assigned and extra-legroom seating and follows financial updates featuring 2025 profitability and 2026 EPS guidance. Investors may watch adoption timelines, customer satisfaction metrics, and how these enhancements support the broader business transformation outlined in recent filings and earnings releases.
Key Terms
low-earth-orbit technical
satellite constellation technical
AI-generated analysis. Not financial advice.
The fastest WiFi in the sky takes off on Southwest this summer1
"Free WiFi has been a huge hit with our Rapid Rewards Members, and we know our Customers expect seamless connectivity across all their devices when they travel," said Tony Roach, Executive Vice President, Chief Customer & Brand Officer at Southwest Airlines. "Starlink delivers that at-home experience in the air, giving Customers the ability to stream their favorite shows from any platform, watch live sports, download music, play games, work, and connect with loved ones from takeoff to landing."
The Countdown Begins
Southwest® plans to rapidly integrate Starlink into its fleet. The first Starlink-equipped aircraft enters service this summer, and it will be available on more than 300 aircraft by the end of 2026. This is a major step in the carrier's plan to upgrade all its aircraft with high-speed, low-Earth-orbit satellite technology.
New Connections
Starlink is a constellation of more than 9,000 satellites that orbit close to Earth, delivering reliable, high-speed internet access across the world. This technology supports inflight entertainment with high-definition streaming and live gaming, connection with real-time messaging, and productivity with the ability to collaborate and upload large files in seconds.1
"We're thrilled to deliver a connectivity experience to Southwest Airlines and its Customers that really is similar, if not better, than what you can experience in your own home. Starlink is the future of connected travel, making every journey faster, smoother, and infinitely more enjoyable," said Jason Fritch, Vice President of Starlink Enterprise Sales at SpaceX.
Leveling Up the Cabin Experience
Southwest is the largest US airline to offer access to free WiFi fleetwide to its loyalty members, thanks to T-Mobile®2. Launching Starlink's fastest WiFi in the sky is just one of many ways the airline is doing more to elevate the cabin experience, including:
- Offering more choice and comfort with assigned and premium seating.
- Updating the cabin design with new aircraft seats made by RECARO.
- Installing in-seat power at every seat, larger overhead bins, and seatbacks with a personal electronic device holder.
- Launching the Extra Legroom experience3 with enhanced snack options4.
- Optimizing the boarding process and offering earlier boarding to Customers sitting in Extra Legroom seats, tier members, Rapid Rewards Credit Cardmembers, and Companion Pass® holders.5
Want even more from Southwest?
Join Rapid Rewards to unlock free WiFi, tier benefits, and points by flying or spending with eligible partners. Members can purchase points to earn a reward to book their favorite destination or a new Southwest route. All Rapid Rewards rules and regulations apply at Southwest.com/rrterms.
ABOUT STARLINK
Starlink is the world's most advanced satellite constellation in low-Earth orbit, delivering reliable broadband internet capable of supporting streaming, online gaming, video calls, and more. Starlink is engineered and operated by SpaceX. As the world's leading provider of launch services, and the only provider with an orbital class reusable rocket – SpaceX has deep experience with both spacecraft and on-orbit operations. Learn more at www.starlink.com and follow @Starlink on X.
ABOUT SOUTHWEST AIRLINES CO.
Southwest Airlines Co. operates one of the world's most admired and awarded airlines, offering its one-of-a-kind value and Hospitality at 118 airports across 11 countries. Southwest took flight in 1971 to democratize the sky through friendly, reliable, and low-cost air travel and now carries more air travelers flying nonstop within the United States than any other airline.6 By empowering its more than 72,0007 People to deliver unparalleled Hospitality, the maverick airline cherishes a passionate loyalty among more than 134 million Customers carried in 2025. Southwest leverages a unique legacy and mission to serve communities around the world including harnessing the power of its People and Purpose to put communities at the Heart of its success. Learn more by visiting Southwest.com/citizenship.
1 Based on independent Ookla Speedtest Intelligence data from Q1 2025. |
2 Where available. Available on WiFi-enabled designated aircraft. |
3 Up to five additional inches of extra legroom compared to Standard and Preferred seats. Seat pitch will vary by aircraft type. |
4 Excluding |
5 Boarding group is based on the seat type and location in the cabin. The seats included in the fare bundle are based on availability. Our Rapid Rewards® A-List Preferred Members will board in Groups 1 or 2, and our A-List Members and Rapid Rewards Credit Cardmembers will board no later than Group 5. |
6 Based on |
7 Fulltime-equivalent active Employees as of Dec. 31, 2025 |
View original content:https://www.prnewswire.com/news-releases/southwest-airlines-brings-starlink-ultra-fast-wifi-onboard-302685446.html
SOURCE Southwest Airlines Co.