Lulu'S Fashion Lounge Holdings, Inc. Stock Price, News & Analysis

Lulus (NASDAQ:LVLU) reported Q2 2025 financial results showing mixed performance. Net revenue decreased 11% to $81.5 million, with Total Orders Placed down 16% but Average Order Value up 1% to $145. The company posted a net loss of $3.0 million, an improvement from the $10.8 million loss in Q2 2024, and achieved positive Adjusted EBITDA of $0.5 million.

Active Customers declined 8% to 2.5 million, while gross margin slightly decreased by 20 basis points to 45.3%. The company reduced its total debt by $4.3 million to $5.8 million and is actively negotiating a new asset-based revolving credit facility. Management expects positive Adjusted EBITDA in Q3 2025 and revised capital expenditure outlook to $2.5 million for full-year 2025.

The company noted strength in occasion dresses, particularly bridesmaid wear, offset by continued softness in casual wear and footwear categories.

Lulus (NASDAQ:LVLU), the attainable luxury fashion brand, has launched its new brand campaign "The Fall It List" for the Fall 2025 season. The campaign celebrates women's style and confidence, featuring formal wear collections priced between $49 to $138.

The collection highlights include deep plunge necklines, bold prints, asymmetrical straps, and rich chocolate and toffee tones. Following their previous campaigns "We Are Lulus, Globetrotter" and "Friends for Life", this campaign will be promoted through increased billboard presence in Los Angeles and New York City, along with targeted activations including Girls' Night Out events and influencer gifting.

The campaign will run for three months starting August 11, 2025, focusing on friendship themes and getting-ready moments.

Lulus (NASDAQ:LVLU), an attainable luxury brand for women, has scheduled its second quarter 2025 financial results release for Wednesday, August 13, 2025, after market close.

The company will host a conference call and webcast with investors at 5:00 p.m. Eastern Time on the same day. Investors can access the results and webcast through the company's Investor Relations website. Conference call access is available via 1-877-407-0792 (U.S.) or 1-201-689-8263 (international).

Lulus (Nasdaq: LVLU) has successfully regained compliance with Nasdaq's minimum bid price requirement for continued listing on The Nasdaq Capital Market. The company's shares maintained a closing bid price of $1.00 or higher for at least 10 consecutive business days, meeting the requirement as of July 18, 2025.

Lulus (NASDAQ:LVLU) announced two significant developments: a 1-for-15 reverse stock split effective July 3, 2025, and a forbearance agreement with Bank of America. The reverse split will reduce outstanding shares from approximately 41.5 million to 2.8 million, primarily aimed at maintaining Nasdaq listing compliance.

The company also entered a forbearance agreement with lenders that expires on August 15, 2025. Lulus has submitted two term sheets from financial institutions for potential refinancing transactions before the maturity date.

Lulus (NASDAQ: LVLU) announced the transfer of its common stock listing from the Nasdaq Global Market to the Nasdaq Capital Market, effective June 10, 2025. The company will continue trading under the symbol 'LVLU'. The Nasdaq Capital Market operates similarly to the Nasdaq Global Market, requiring companies to meet specific financial requirements and comply with Nasdaq's corporate governance standards. This transfer comes as Lulus, known as an attainable luxury brand for women, maintains its presence on the Nasdaq exchange while moving to a market tier that typically has less stringent listing requirements.

Lulus Fashion Lounge Holdings (NASDAQ: LVLU) announced that CFO Tiffany R. Smith will step down from her position effective June 30, 2025, citing personal, family-related matters. CEO Crystal Landsem will temporarily assume the role of Interim CFO while the Board conducts a search for a permanent replacement. The company emphasized that Smith's departure is not related to any disagreements regarding financial reporting, accounting practices, or internal controls. Smith will continue serving in an advisory capacity until the filing of Q2 2025 Form 10-Q to ensure a smooth transition. The announcement comes after Smith's four-year tenure with the attainable luxury fashion brand.

Lulus (NASDAQ: LVLU) reported Q1 2025 financial results with mixed performance. The company saw net revenue decline 17% to $64.2M compared to Q1'24, driven by a 17% decrease in Total Orders and 5% decrease in Average Order Value to $136. The company reported a net loss of $8.0M, wider than the $5.7M loss in Q1'24. However, Lulus showed improved liquidity with cash from operations increasing by $1.4M to $8.3M and reduced total debt by $3.0M. The company's active customers decreased 8% to 2.6M, while gross margin declined 200 basis points to 40.3%. Due to macroeconomic uncertainties and trade policy concerns, Lulus withdrew its full-year 2025 guidance but expects positive Adjusted EBITDA in Q2 2025. The company saw positive momentum in occasion dresses, particularly bridesmaid wear, while experiencing continued softness in casual wear and footwear categories.

Lulus (Nasdaq: LVLU) has scheduled the release of its first quarter 2025 financial results on Wednesday, May 14, 2025, after market close. The attainable luxury brand for women will host a conference call and live webcast with the investment community at 5:00 p.m. Eastern Time on the same day.

Investors can access the financial results and webcast through the company's Investor Relations website at https://investors.lulus.com/. Conference call access is available via 1-877-407-0792 (U.S.) or 1-201-689-8263 (international). A seven-day replay will be accessible using 1-844-512-2921 (U.S.) or 1-412-317-6671 (international) with access code 13752976.