LiveOne and DAX United States Renew Exclusive Partnership for 2026 with 30%+ Projected Increase in YoY Programmatic Audio Advertising Revenues
Rhea-AI Summary
LiveOne (NASDAQ: LVO) announced a renewal and expansion of its exclusive audio-advertising partnership with DAX United States on Dec 18, 2025.
The original exclusive contract (signed in 2015) is extended and now includes new in-car audio opportunities. LiveOne projects a 30% year-over-year increase in programmatic audio ad revenue in 2026. DAX's U.S. technology reaches more than 108 million monthly listeners and 40 million unique listeners across music streaming, radio, podcasts, and mobile gaming, which the companies cite as a driver for advertiser reach during high-attention in-car moments.
Positive
- Projected programmatic audio ad revenue +30% YoY in 2026
- Expanded exclusive deal adds new in-car audio inventory
- Exclusive partnership renewed after initial 2015 agreement
- DAX U.S. reach: >108 million monthly listeners and 40 million unique listeners
Negative
- None.
News Market Reaction – LVO
On the day this news was published, LVO declined 0.42%, reflecting a mild negative market reaction. This price movement removed approximately $245K from the company's valuation, bringing the market cap to $58M at that time.
Data tracked by StockTitan Argus on the day of publication.
Key Figures
Market Reality Check
Peers on Argus
LVO was down 7.65% pre-news while notable peer CNVS appeared in a momentum scan up ~5.02%. Mixed peer moves (MPU up, NIPG down) suggest LVO’s weakness was stock-specific rather than a broad entertainment-sector move.
Historical Context
| Date | Event | Sentiment | Move | Catalyst |
|---|---|---|---|---|
| Dec 15 | Investor event announcement | Neutral | -5.0% | Announced Mar-a-Lago event to engage major shareholders and B2B partners. |
| Dec 12 | Partnership extension | Positive | +0.2% | Extended Telly alliance as usage on Telly grew over 200% in 90 days. |
| Nov 12 | Earnings results | Neutral | +3.3% | Reported 1H FY26 revenue, losses, cost cuts, and B2B revenue visibility. |
| Nov 06 | Earnings call notice | Neutral | -1.1% | Scheduled Q2 FY26 results release and investor webcast details. |
| Nov 03 | AI partnership | Positive | -7.3% | Announced Intuizi AI partnership and strong Tesla subscriber metrics. |
Recent news often draws mixed or negative reactions, including selloffs on partnership and growth updates, with only occasional positive alignment on financial results and certain partnerships.
Over the last few months, LiveOne has combined partnerships and financial updates with heightened volatility. On Nov 12, 2025, Q2 and 1H FY26 results showed $37.97M 1H revenue but continuing losses, and the stock rose 3.25%. An AI-driven Tesla partnership update on Nov 3 highlighted strong engagement yet saw a -7.32% move. Multiple partnership and event announcements in December, including a Mar-a-Lago investor gathering and expanded Telly alliance, produced small or negative reactions. Today’s renewed DAX partnership fits this pattern of strategic distribution and monetization deals arriving against a challenging equity backdrop.
Regulatory & Risk Context
An effective S-3 shelf filed on Aug 29, 2025 registers resale of existing holders’ securities, with the company receiving up to $30,000 only if all registered warrants are exercised. The prospectus highlights substantial going-concern risk, heavy reliance on a key OEM customer, significant indebtedness, and potential dilution from convertibles and warrants, all of which frame partnership-driven growth against a stressed capital structure.
Market Pulse Summary
This announcement highlights renewal and expansion of LiveOne’s exclusive DAX US partnership, with management projecting a 30% year-over-year increase in 2026 programmatic audio ad revenue and access to over 108 million monthly listeners. It extends a broader strategy of leveraging third-party platforms, including automotive and connected environments, to monetize audio audiences. Against this, investors should weigh recent filings that flag substantial doubt about continuing as a going concern, significant indebtedness, and potential dilution via an S-3 resale shelf and outstanding convertibles.
Key Terms
programmatic audio technical
AI-generated analysis. Not financial advice.
LOS ANGELES, Dec. 18, 2025 (GLOBE NEWSWIRE) -- LiveOne (NASDAQ: LVO), an award-winning creator-first music, entertainment, and technology platform, has today announced the renewal of its audio advertising partnership with DAX, a pioneering digital advertising platform owned by Global, the Media & Entertainment group.
The exclusive contract, originally signed in 2015, has been expanded to include DAX US selling brand new in-car audio opportunities. With more connected vehicles on the road, and drivers streaming more audio for entertainment, this will enable advertisers to reach listeners during some of the most attentive and high-impact moments of the day.
“We’re excited to extend our partnership with DAX,” said Bradley Konkol, Head of Product and Engineering at LiveOne. “DAX US has been instrumental in helping us maximize advertising opportunities while delivering exceptional value to our music-loving audience. We look forward to building on our shared success and we expect to see considerable growth in the programmatic audio market next year. At LiveOne, we are projecting a
“I’m thrilled to continue our longstanding exclusive partnership with LiveOne, a pioneer in the personalized streaming music space,” added Brian Conlan, President of DAX United States. “This renewed and expanded collaboration allows us to keep delivering innovative advertising solutions that connect brands with passionate and highly engaged audiences. With LiveOne's huge user base, advertisers can reach target customers who are eager to connect with brands that complement their lifestyle.”
DAX is a leading digital advertising platform in the United States. Its technology enables brands to connect with more than 108 million monthly listeners and 40 million unique listeners through music streaming, radio, podcasts, and mobile gaming.
About LiveOne
Headquartered in Los Angeles, CA, LiveOne (Nasdaq: LVO) is an award-winning, creator-first, music, entertainment, and technology platform focused on delivering premium experiences and content worldwide through memberships and live and virtual events. LiveOne's subsidiaries include Slacker, PodcastOne (Nasdaq: PODC), PPVOne, CPS, LiveXLive, DayOne Music Publishing, Drumify and Splitmind. LiveOne is available on iOS, Android, Roku, Apple TV, Spotify, Samsung, Amazon Fire, Android TV, and through STIRR's OTT applications. For more information, visit liveone.com and follow us on Facebook, Instagram, TikTok, YouTube and Twitter at @liveone. For more investor information, please visit ir.liveone.com.
About DAX United States
DAX US is a pioneering digital advertising exchange connecting brands with audiences at scale across music, radio, podcasts, and mobile games. Through DAX, advertisers can reach more than 108 million listeners with impactful formats, smart targeting, and award-winning effectiveness tools.
Premium publisher brands on DAX include Deezer, LiveOne, AccuRadio, Live365, and HitsRadio.com.
DAX was created by Global, the Media & Entertainment Group, Europe’s largest audio and outdoor company. It launched in 2014 in the UK and 2017 in the United States with headquarters in New York City’s historic Penn District.
Forward-Looking Statements
All statements other than statements of historical facts contained in this press release are “forward-looking statements,” which may often, but not always, be identified by the use of such words as “may,” “might,” “will,” “will likely result,” “would,” “should,” “estimate,” “plan,” “project,” “forecast,” “intend,” “expect,” “anticipate,” “believe,” “seek,” “continue,” “target” or the negative of such terms or other similar expressions. These statements involve known and unknown risks, uncertainties and other factors, which may cause actual results, performance or achievements to differ materially from those expressed or implied by such statements, including: LiveOne’s reliance on its largest OEM customer for a substantial percentage of its revenue; LiveOne’s ability to consummate any proposed financing, acquisition, spin-out, special dividend, merger, distribution or transaction, the timing of the consummation of any such proposed event, including the risks that a condition to the consummation of any such event would not be satisfied within the expected timeframe or at all, or that the consummation of any proposed financing, acquisition, spin-out, merger, special dividend, distribution or transaction will not occur or whether any such event will enhance shareholder value; LiveOne’s ability to continue as a going concern; LiveOne’s ability to attract, maintain and increase the number of its users and paid members; LiveOne identifying, acquiring, securing and developing content; LiveOne’s intent to repurchase shares of its and/or PodcastOne’s common stock from time to time under LiveOne’s announced stock repurchase program and the timing, price, and quantity of repurchases, if any, under the program; LiveOne’s ability to maintain compliance with certain financial and other covenants; LiveOne successfully implementing its growth strategy, including relating to its technology platforms and applications; management’s relationships with industry stakeholders; LiveOne’s ability to extend and/or refinance its indebtedness and/or repay its indebtedness when due; uncertain and unfavorable outcomes in legal proceedings and/or LiveOne’s ability to pay any amounts due in connection with any such legal proceedings; changes in economic conditions; competition; risks and uncertainties applicable to the businesses of LiveOne’s subsidiaries; and other risks, uncertainties and factors including, but not limited to, those described in LiveOne’s Annual Report on Form 10-K for the fiscal year ended March 31, 2024, filed with the U.S. Securities and Exchange Commission (the “SEC”) on July 1, 2024, Quarterly Report on Form 10-Q for the quarter ended September 30, 2024, filed with the November 14, 2024, and in LiveOne’s other filings and submissions with the SEC. These forward-looking statements speak only as of the date hereof, and LiveOne disclaims any obligation to update these statements, except as may be required by law. LiveOne intends that all forward-looking statements be subject to the safe-harbor provisions of the Private Securities Litigation Reform Act of 1995.
LiveOne Press Contact: press@liveone.com
FAQ
What did LiveOne (LVO) announce on Dec 18, 2025 about its DAX partnership?
How much programmatic audio ad revenue does LiveOne (LVO) project for 2026?
What audience scale does DAX United States provide for LiveOne (LVO) advertisers?
Why is the in-car audio expansion important for LiveOne (LVO) advertisers?
When was the original exclusive agreement between LiveOne (LVO) and DAX first signed?
Will the DAX U.S. expansion likely change LiveOne's ad product mix for 2026?
