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LiveOne (NASDAQ: LVO) and Subsidiary PodcastOne (Nasdaq: PODC) Appoint Canary Capital's Steve McClurg as Chief Advisor to CEO Rob Ellin

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LiveOne (NASDAQ: LVO) and its subsidiary PodcastOne (NASDAQ: PODC) have appointed Steve McClurg, CEO of Canary Capital, as Chief Advisor to CEO Rob Ellin. McClurg brings extensive expertise in cryptocurrency, blockchain, DeFi, and tokenization, having previously sold Valkyrie to CoinShares. His appointment aims to guide LiveOne's strategic growth, focusing on digital asset innovation, podcast asset monetization, and institutional market integration. McClurg's background includes advising on blockchain initiatives, asset-backed token projects, and structuring tokenized investment vehicles. The move signals LiveOne's intention to expand into digital markets under McClurg's guidance.
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Positive

  • Appointment of experienced digital assets expert Steve McClurg as Chief Advisor
  • Strategic expansion into digital markets, blockchain, and tokenization
  • Potential for new revenue streams through podcast asset monetization
  • Access to institutional market integration expertise

Negative

  • None.

News Market Reaction

+2.88%
1 alert
+2.88% News Effect

On the day this news was published, LVO gained 2.88%, reflecting a moderate positive market reaction.

Data tracked by StockTitan Argus on the day of publication.

Steve McClurg brings expertise in:

- Crypto
- Blockchain
- DeFi
- Tokenization
- Podcasters in crypto
- Digital asset treasury strategies

Notable background:

- Sold Valkyrie to CoinShares
- Recognized leader in digital assets
- Advised on blockchain initiatives, including asset-backed token projects and DeFi strategies        
- Experienced in structuring and launching tokenized investment vehicles

LOS ANGELES, June 06, 2025 (GLOBE NEWSWIRE) -- LiveOne (Nasdaq: LVO), an award-winning, creator-first, music, entertainment, and technology platform, is pleased to announce the appointment of Steve McClurg as Chief Advisor, bringing decades of experience in crypto, blockchain, tokenization, and capital markets to the leadership team. McClurg will play a pivotal role in guiding LiveOne’s strategic growth, with a focus on digital asset innovation, monetization of podcast assets and institutional market integration.

“We are thrilled to welcome Steve as Chief Advisor,” said Robert Ellin, Chairman and CEO of LiveOne. “His track record in both traditional finance and crypto is unmatched, and his guidance will be instrumental as we accelerate our mission to enter digital markets.”

"I am excited to contribute to the PodcastOne and LiveOne Teams,” commented Steve McClurg, CEO of Canary Capital. “They have an amazing product with high growth potential. Rob is a visionary and a legend in entertainment, and I look forward to working with him.”

About LiveOne
Headquartered in Los Angeles, CA, LiveOne (Nasdaq: LVO) is an award-winning, creator-first, music, entertainment, and technology platform focused on delivering premium experiences and content worldwide through memberships and live and virtual events. LiveOne's subsidiaries include Slacker, PodcastOne (Nasdaq: PODC), PPVOne, CPS, LiveXLive, DayOne Music Publishing, Drumify and Splitmind. LiveOne is available on iOS, Android, Roku, Apple TV, Spotify, Samsung, Amazon Fire, Android TV, and through STIRR's OTT applications. For more information, visit liveone.com and follow us on FacebookInstagramTikTokYouTube and X at @liveone. For more investor information, please visit ir.liveone.com.

Forward-Looking Statements
All statements other than statements of historical facts contained in this press release are “forward-looking statements,” which may often, but not always, be identified by the use of such words as “may,” “might,” “will,” “will likely result,” “would,” “should,” “estimate,” “plan,” “project,” “forecast,” “intend,” “expect,” “anticipate,” “believe,” “seek,” “continue,” “target” or the negative of such terms or other similar expressions. These statements involve known and unknown risks, uncertainties and other factors, which may cause actual results, performance or achievements to differ materially from those expressed or implied by such statements, including: LiveOne’s reliance on its largest OEM customer for a substantial percentage of its revenue; LiveOne’s ability to consummate any proposed financing, acquisition, spin-out, special dividend, merger, distribution or transaction, the timing of the consummation of any such proposed event, including the risks that a condition to the consummation of any such event would not be satisfied within the expected timeframe or at all, or that the consummation of any proposed financing, acquisition, spin-out, merger, special dividend, distribution or transaction will not occur or whether any such event will enhance shareholder value; LiveOne’s ability to continue as a going concern; LiveOne’s ability to attract, maintain and increase the number of its users and paid members; LiveOne identifying, acquiring, securing and developing content; LiveOne’s intent to repurchase shares of its and/or PodcastOne’s common stock from time to time under LiveOne’s announced stock repurchase program and the timing, price, and quantity of repurchases, if any, under the program; LiveOne’s ability to maintain compliance with certain financial and other covenants; LiveOne successfully implementing its growth strategy, including relating to its technology platforms and applications; management’s relationships with industry stakeholders; LiveOne’s ability to extend and/or refinance its indebtedness and/or repay its indebtedness when due; uncertain and unfavorable outcomes in legal proceedings and/or LiveOne’s ability to pay any amounts due in connection with any such legal proceedings; changes in economic conditions; competition; risks and uncertainties applicable to the businesses of LiveOne’s subsidiaries; and other risks, uncertainties and factors including, but not limited to, those described in LiveOne’s Annual Report on Form 10-K for the fiscal year ended March 31, 2024, filed with the U.S. Securities and Exchange Commission (the “SEC”) on July 1, 2024, Quarterly Report on Form 10-Q for the quarter ended December 31, 2024, filed with SEC on February 14, 2025, and in LiveOne’s other filings and submissions with the SEC. These forward-looking statements speak only as of the date hereof, and LiveOne disclaims any obligation to update these statements, except as may be required by law. LiveOne intends that all forward-looking statements be subject to the safe-harbor provisions of the Private Securities Litigation Reform Act of 1995.

LiveOne Press Contact:

press@liveone.com

Follow LiveOne on social media: Facebook, Instagram, TikTok, YouTube, and X at @liveone.


FAQ

Who is Steve McClurg and what is his role at LiveOne (LVO)?

Steve McClurg is the CEO of Canary Capital and has been appointed as Chief Advisor to LiveOne's CEO Rob Ellin. He brings expertise in crypto, blockchain, DeFi, and tokenization, and will guide LiveOne's strategic growth in digital markets.

What are the main areas of expertise Steve McClurg brings to LiveOne (LVO)?

McClurg brings expertise in cryptocurrency, blockchain, DeFi, tokenization, digital asset treasury strategies, and experience with podcasters in crypto. He has a background in structuring tokenized investment vehicles and previously sold Valkyrie to CoinShares.

How will Steve McClurg's appointment impact LiveOne's (LVO) business strategy?

McClurg will focus on guiding LiveOne's strategic growth through digital asset innovation, monetization of podcast assets, and institutional market integration, potentially expanding the company's presence in digital markets.

What is the relationship between LiveOne (LVO) and PodcastOne (PODC)?

PodcastOne (NASDAQ: PODC) is a subsidiary of LiveOne (NASDAQ: LVO), and both companies will benefit from Steve McClurg's appointment as Chief Advisor.

What are Steve McClurg's previous accomplishments in the digital asset space?

McClurg's notable accomplishments include selling Valkyrie to CoinShares, advising on blockchain initiatives and asset-backed token projects, and establishing himself as a recognized leader in digital assets.
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