2026 Sands Shopping Carnival Attracted Nearly 160,000 Visits in Four Days

Rhea-AI Summary

Las Vegas Sands (NYSE: LVS), through subsidiary Sands China, reported that the 2026 Sands Shopping Carnival at The Venetian Macao’s Cotai Expo attracted nearly 160,000 visits over four days from July 23–26, marking the event’s highest annual visitation since its launch in 2020.

The seventh edition featured over 580 booths in eight themed zones, the event’s largest-ever food court with 58 eateries, a new Sports Experience Zone, and expanded cultural and creative brands from the Greater Bay Area. According to Sands China, the carnival has cumulatively attracted 800,000 visits and provided 4,000 complimentary booths for local SMEs over seven years, supporting Macao’s “Tourism+” policy, economic diversification, and SME development.

News Market Reaction – LVS

+3.65%

2 alerts

+3.65% Session close to close

$30.53B Market Cap

0.7x Rel. Volume

In the Jul 27 session, LVS gained 3.65%, reflecting a moderate positive market reaction. Our momentum scanner triggered 2 alerts that day, indicating moderate trading interest and price volatility.

Data tracked by StockTitan Argus on the day of publication.

Market Context

LVS’s 1.72% 24-hour reaction after the Jul 22 earnings release provides a recent company-specific be...

Analysis

LVS’s 1.72% 24-hour reaction after the Jul 22 earnings release provides a recent company-specific benchmark. The carnival adds Macao engagement context, while Q2 revenue and net income declines remain separate risks to monitor.

Key Figures

Four-day visits: nearly 160,000 visits Booths: over 580 booths Cumulative visits: 800,000 visits +5 more

8 metrics

Four-day visits nearly 160,000 visits 2026 Sands Shopping Carnival, July 23-26

Booths over 580 booths seventh edition across eight themed exhibition zones

Cumulative visits 800,000 visits seven editions

Complimentary booths 4,000 complimentary booths provided to local businesses to date

Food court eateries 58 local eateries largest-ever food court

Social service organisations 20 organisations record high participation in 2026

Discounted items over 5,000 items priced at MOP1 available daily during the event

Discount level 90% discount products available during the event

Historical Context

5 past events · Latest: Jul 22 (Negative)

Pattern 5 events

Date	Event	Sentiment	24h Move	Catalyst
Jul 22	Second-quarter earnings	Negative	+1.7%	Quarterly revenue, income and EBITDA declined year over year.
Jul 15	Earnings release scheduling	Neutral	+2.0%	Company scheduled its second-quarter financial results release and conference call.
Jul 09	Youth summit partnership	Neutral	+0.6%	Las Vegas Sands and Nevada Partnership for Homeless Youth announced a joint summit.
Jul 08	Community food event	Neutral	+0.3%	Sands China held its fifth annual food-kit assembly supporting Caritas Macau.
Jul 06	Employee awards	Positive	-0.9%	Sands China received 14 awards and the event’s Grand Winner title.

24h Move is the share-price change in the day after each event; other market factors may also have contributed.

Pattern Detected

Recent positive or neutral corporate announcements generally preceded positive reactions, while the employee-awards announcement diverged and the latest earnings decline also preceded a positive reaction.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Setting highest annual visitation to date
Offering Macao's largest free sales platform to empower local SMEs
 Drawing 800,000 visits across seven editions

MACAO, July 27, 2026 /PRNewswire/ -- The "2026 Sands Shopping Carnival," an annual signature shopping event in Macao, was held successfully from July 23 to 26 at The Venetian^® Macao's Cotai Expo, drawing large crowds over four consecutive days, attracting nearly 160,000 visits and setting a record-high annual visitation in the event's history. In its seventh edition this year, the carnival has grown to feature over 580 booths across eight themed exhibition zones, the largest-ever food court, and new additions including a "Sports Experience Zone" and a range of cultural and creative brands from the Greater Bay Area – all aimed at offering an enhanced one-stop summer carnival experience for Macao residents and visitors alike. The event once again played a key role in driving footfall and boosting spending across the city, fully supporting the Macao SAR government's "Tourism+" policy, and facilitating the city's economic diversification.

As the largest sales event in Macao, the Sands Shopping Carnival has served as a large business platform for local SMEs, community partners and Sands retailers for seven consecutive years since its launch during the pandemic in 2020. It is dedicated to helping local SMEs expand business opportunities, broaden customer base, and enhance brand visibility. To date, the carnival has provided 4,000 complimentary booths for local businesses and has been highly received among both Macao residents and the Greater Bay Area visitors. Over the past seven years, the event has attracted a cumulative total of 800,000 visits.

This year, the scale of the event has expanded even further, featuring over 580 booths that brought together an array of international and local Macao brands across eight themed exhibition zones: Household Products, Gourmet and Wine, Food Court, Cultural and Creative, Sands Retailers, Macao Specialties and Souvenirs, Play and Fun, and Sports Experience. 

Dr. Wilfred Wong, executive vice chairman of Sands China Ltd., said: "We are delighted to celebrate the successful conclusion of the seventh edition of the Sands Shopping Carnival. Over the past seven years, the carnival has evolved from an innovative SME initiative into Macao's largest consumption event. It stands as a testament to the perseverance and growth of the city's SMEs, while embodying the spirit of solidarity that brings the Macao community together. Over the years, the event has helped local SMEs expand their business opportunities while providing trainees from social service organisations with a valuable platform to apply their skills, showcase their talents and unleash their potential. By uniting the strength of the business, commercial and social service sectors, the event fully demonstrates Macao's vibrancy and diversity. We are especially encouraged that the carnival is drawing an increasing number of visitors from across the Greater Bay Area to Macao, further cementing its position as one of the region's most influential consumer events, attracting 800,000 visits over the past seven years.

"We would like to extend our heartfelt gratitude to the Macao SAR government and all sectors of society for their longstanding support and trust. Looking ahead, Sands China will continue to leverage this platform to create opportunities and strengthen connections among local SMEs and community partners, while remaining committed to supporting Macao's economic diversification and contributing to its development as a World Centre of Tourism and Leisure."

A number of new elements were introduced to this year's carnival, including the largest-ever food court, which brought together 58 popular local eateries and gave visitors an experience of Macao's diverse culinary offerings. A Sports Experience Zone was also set up, allowing the public to enjoy the fun of pickleball. The zone also featured a basketball shooting challenge as a warm-up for the NBA China Games, which is set to take place in October at The Venetian Arena. In addition, the Cultural and Creative Zone welcomed a multitude of cultural and creative brands from the Greater Bay Area for the first time. These themed exhibition zones attracted a steady stream of visitors, creating a lively atmosphere and fully demonstrating the carnival's appeal.

As one of the highlights of the carnival, the ICBC ePay Presents: Greater Bay Area Karaoke King Singing Competition received an overwhelming response once again. The event attracted close to 150 talented singers from the Greater Bay Area. Notably, over half of the applicants were from Hong Kong, reflecting the competition's growing appeal across the Greater Bay Area. Throughout the competition, contestants delivered powerful performances, showcasing impressive vocal talent and captivating stage presence, filling the venue with excitement and enthusiasm. In addition, the Busking Corner, which was open for public participation, attracted many singing enthusiasts to take the stage. Professional singers were also invited to give warm-up performances, further enriching the carnival experience.

This year, Sands China once again invited local social service organisations to participate in the carnival, providing a platform for local disadvantaged groups to showcase their talents and integrate into society. A record high of 20 social service organisations joined this year, covering social rehabilitation, youth development, animal welfare, and support for vulnerable groups. The event provided an opportunity for people with special educational needs and other trainees to gain practical experience by promoting and selling their handmade products, thereby enhancing their skills and confidence. In addition, the company organised a range of community activities to further promote inclusivity in Macao.

Over 5,000 selected items priced at MOP1 and products with 90% discount were available for purchase every day during the event. In addition, a series of family activities were arranged during the carnival. The well-received cooking activity "BOC Smart Kids Presents: Little Master Chef Workshop" returned this year, attracting nearly 3,000 participants over the past seven years. Led by Sands China's food and beverage team, participating families made different cuisines and enjoyed the fun of cooking together. The carnival also featured the Bank of Communications Presents: "Play and Fun" Kids Area, which offered inflatable attractions, game booths, and other exciting activities for children to play freely and for families to strengthen their bonds.

The 2026 Sands Shopping Carnival was organised by Sands China and co-organised by the Macao Chamber of Commerce, with full support from the Economic and Technological Development Bureau (DSEDT), the Macao Government Tourism Office (MGTO), and the Commerce and Investment Promotion Institute (IPIM). The event was sponsored by BOC Macau, ICBC (Macau), Bank of Communications Co., Ltd. Macau Branch, and Banco Nacional Ultramarino (BNU).

About Sands China Ltd.

Sands China Ltd. (Sands China or the Company) is incorporated in the Cayman Islands with limited liability and is listed on The Stock Exchange of Hong Kong Limited (HKEx: 1928). Sands China is the largest operator of integrated resorts in Macao. The Company's integrated resorts on the Cotai Strip comprise The Venetian^® Macao, The Plaza^® Macao, The Parisian^® Macao and The Londoner^® Macao. The Company also owns and operates Sands^® Macao on the Macao peninsula. The Company's portfolio features a diversified mix of leisure and business attractions and transportation operations, including large meeting and convention facilities; a wide range of restaurants; shopping malls; world-class entertainment at The Venetian Arena, The Londoner Arena, The Venetian Theatre, The Parisian Theatre, The Londoner Theatre and Sands Theatre; and a high-speed Cotai Water Jet ferry service between Hong Kong and Macao. The Company's Cotai Strip portfolio has the goal of contributing to Macao's transformation into a world centre of tourism and leisure. Sands China is a subsidiary of global resort developer Las Vegas Sands Corp. (NYSE: LVS).

For more information, please visit www.sandschina.com.

Media contacts:

Corporate Communications, Sands China Ltd.
Mabel Wu
Tel: +853 8118 2268
Email: mabel.wu@sands.com.mo

Jesse Chiang
Tel: +853 8118 2054
Email: jesse.chiang@sands.com.mo

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SOURCE Sands China Ltd.

FAQ

How many visitors did the 2026 Sands Shopping Carnival attract and why is it important for LVS?

The 2026 Sands Shopping Carnival attracted nearly 160,000 visits in four days. According to Sands China, this set a record for the event’s annual visitation, helping drive footfall to The Venetian Macao and supporting Macao’s citywide spending and tourism diversification efforts linked to Las Vegas Sands’ integrated resort portfolio.

What is the Sands Shopping Carnival and how has it grown by 2026 for Las Vegas Sands (LVS)?

The Sands Shopping Carnival is an annual large-scale consumer event hosted by Sands China in Macao. According to Sands China, by its seventh edition in 2026 it expanded to over 580 booths, eight themed zones and Macao’s largest free sales platform for local SMEs, accumulating 800,000 visits since 2020.

How does the 2026 Sands Shopping Carnival support local SMEs and the Macao economy?

The carnival offers complimentary sales booths and high visitor traffic for local businesses. According to Sands China, it has provided 4,000 free booths to local SMEs over seven years, helping them expand customer bases and brand visibility while aligning with Macao’s economic diversification and “Tourism+” policy goals.

What new features were introduced at the 2026 Sands Shopping Carnival in Macao?

The 2026 edition introduced the largest-ever food court and a Sports Experience Zone. According to Sands China, the food court hosted 58 local eateries, while the sports area offered pickleball and basketball activities, enhancing the event’s appeal and complementing upcoming NBA China Games at The Venetian Arena.

How many cumulative visits has the Sands Shopping Carnival attracted by 2026?

By 2026, the Sands Shopping Carnival has attracted a cumulative total of 800,000 visits. According to Sands China, this figure covers seven editions since 2020, underscoring the event’s role as a major consumer platform in Macao and the Greater Bay Area tourism market.

What social and community initiatives were part of the 2026 Sands Shopping Carnival hosted by Sands China?

The 2026 carnival integrated multiple social service organisations and inclusive activities. According to Sands China, a record 20 social service organisations participated, offering trainees with special needs opportunities to sell handmade products, while family programs and children’s areas promoted community engagement and social inclusion.