LiveWorld Releases First-Ever AI Brand Reputation Index for Leading OTC Brands
LiveWorld (OTC:LVWD) has released the first-ever AI Brand Reputation Index for over-the-counter (OTC) consumer healthcare brands. The study analyzes how artificial intelligence platforms like ChatGPT influence the reputation of the top 50 OTC brands across ten product categories.
According to the report, CeraVe ranked as the leading brand, followed by Neutrogena, Advil, Nature Made, and Pepto-Bismol. The analysis was conducted using major AI models including ChatGPT-4, Claude, and Perplexity AI, evaluating brands across four key reputation drivers: product satisfaction, brand trust, visibility & marketing strength, and accessibility & value.
Key findings revealed that AI visibility significantly drives consumer preference, with top performers combining high consumer trust and perceived effectiveness. The study also found that natural and heritage brand storylines resonate strongly with AI platforms, while brands with low AI footprint missed significant opportunities despite their market presence.
LiveWorld (OTC:LVWD) ha pubblicato il primo indice di reputazione del marchio basato sull'intelligenza artificiale per i brand di prodotti sanitari da banco (OTC). Lo studio analizza come piattaforme di intelligenza artificiale come ChatGPT influenzino la reputazione delle prime 50 marche OTC in dieci categorie di prodotti.
Secondo il rapporto, CeraVe si è posizionata come il marchio leader, seguita da Neutrogena, Advil, Nature Made e Pepto-Bismol. L'analisi è stata condotta utilizzando i principali modelli di IA, tra cui ChatGPT-4, Claude e Perplexity AI, valutando i brand su quattro fattori chiave di reputazione: soddisfazione del prodotto, fiducia nel marchio, visibilità e forza di marketing, accessibilità e valore.
I risultati principali hanno evidenziato che la visibilità tramite IA guida significativamente la preferenza dei consumatori, con i migliori marchi che combinano alta fiducia da parte dei consumatori ed efficacia percepita. Lo studio ha inoltre rilevato che le storie di marchi naturali e con un patrimonio storico risuonano particolarmente con le piattaforme IA, mentre i brand con una scarsa presenza nell'IA hanno perso importanti opportunità nonostante la loro presenza sul mercato.
LiveWorld (OTC:LVWD) ha lanzado el primer Índice de Reputación de Marca basado en inteligencia artificial para marcas de salud de venta libre (OTC). El estudio analiza cómo plataformas de inteligencia artificial como ChatGPT influyen en la reputación de las 50 principales marcas OTC en diez categorías de productos.
Según el informe, CeraVe se posicionó como la marca líder, seguida por Neutrogena, Advil, Nature Made y Pepto-Bismol. El análisis se realizó utilizando modelos de IA principales como ChatGPT-4, Claude y Perplexity AI, evaluando las marcas en cuatro factores clave de reputación: satisfacción del producto, confianza en la marca, visibilidad y fuerza de marketing, accesibilidad y valor.
Los hallazgos clave revelaron que la visibilidad en IA impulsa significativamente la preferencia del consumidor, con los mejores desempeños combinando alta confianza del consumidor y eficacia percibida. El estudio también encontró que las historias de marcas naturales y con legado resuenan fuertemente con las plataformas de IA, mientras que las marcas con una baja presencia en IA perdieron oportunidades importantes a pesar de su presencia en el mercado.
LiveWorld (OTC:LVWD)는 일반의약품(OTC) 소비자 건강 브랜드를 위한 최초의 AI 브랜드 평판 지수를 발표했습니다. 이 연구는 ChatGPT와 같은 인공지능 플랫폼이 10개 제품 카테고리 내 상위 50개 OTC 브랜드의 평판에 어떤 영향을 미치는지 분석했습니다.
보고서에 따르면, CeraVe가 선두 브랜드로 선정되었으며 그 뒤를 Neutrogena, Advil, Nature Made, Pepto-Bismol이 이었습니다. 분석은 ChatGPT-4, Claude, Perplexity AI 등 주요 AI 모델을 사용해 제품 만족도, 브랜드 신뢰도, 가시성 및 마케팅 강도, 접근성 및 가치 등 네 가지 핵심 평판 요소를 평가했습니다.
주요 결과는 AI 가시성이 소비자 선호도를 크게 좌우하며, 상위 브랜드는 높은 소비자 신뢰와 인지된 효과를 결합한다는 점을 보여줬습니다. 또한 자연 및 전통 브랜드 스토리가 AI 플랫폼과 강하게 공감하는 반면, AI 영향력이 낮은 브랜드는 시장 내 존재감에도 불구하고 중요한 기회를 놓친 것으로 나타났습니다.
LiveWorld (OTC:LVWD) a publié le tout premier indice de réputation de marque basé sur l'intelligence artificielle pour les marques de santé en vente libre (OTC). L'étude analyse comment des plateformes d'IA comme ChatGPT influencent la réputation des 50 principales marques OTC dans dix catégories de produits.
Selon le rapport, CeraVe s'est classée en tête, suivie de Neutrogena, Advil, Nature Made et Pepto-Bismol. L'analyse a été réalisée à l'aide des principaux modèles d'IA, notamment ChatGPT-4, Claude et Perplexity AI, en évaluant les marques selon quatre facteurs clés de réputation : satisfaction produit, confiance envers la marque, visibilité et force marketing, accessibilité et valeur.
Les résultats clés ont révélé que la visibilité via l'IA influence fortement la préférence des consommateurs, les meilleures performances combinant une grande confiance des consommateurs et une efficacité perçue. L'étude a également constaté que les récits de marques naturelles et patrimoniales résonnent fortement avec les plateformes d'IA, tandis que les marques à faible empreinte IA ont manqué d'importantes opportunités malgré leur présence sur le marché.
LiveWorld (OTC:LVWD) hat den allerersten KI-Markenreputationsindex für rezeptfreie (OTC) Gesundheitsmarken veröffentlicht. Die Studie analysiert, wie KI-Plattformen wie ChatGPT die Reputation der Top 50 OTC-Marken in zehn Produktkategorien beeinflussen.
Dem Bericht zufolge ist CeraVe als führende Marke eingestuft, gefolgt von Neutrogena, Advil, Nature Made und Pepto-Bismol. Die Analyse erfolgte unter Verwendung bedeutender KI-Modelle wie ChatGPT-4, Claude und Perplexity AI und bewertete Marken anhand von vier wichtigen Reputationsfaktoren: Produkterfüllung, Markenvertrauen, Sichtbarkeit & Marketingstärke sowie Zugänglichkeit & Wert.
Wesentliche Erkenntnisse zeigten, dass die KI-Sichtbarkeit die Verbraucherpräferenz maßgeblich beeinflusst, wobei Spitzenreiter hohe Verbrauchervertrauen und wahrgenommene Wirksamkeit kombinieren. Die Studie fand zudem heraus, dass natürliche und traditionsreiche Markengeschichten bei KI-Plattformen stark ankommen, während Marken mit geringem KI-Fußabdruck trotz Marktpräsenz bedeutende Chancen verpassten.
- First-mover advantage in analyzing AI's influence on OTC brand reputation
- Development of proprietary AI reputation framework for brand analysis
- Comprehensive analysis covering 50 top OTC brands across 10 categories
- Strategic positioning as an AI-human integration solutions provider
- No financial metrics or business impact data provided
- Limited information on monetization strategy for the index
Study highlights how AI tools like ChatGPT are shaping reputation and consumer perception of leading OTC brands
CAMPBELL, Calif. and NEW YORK, July 01, 2025 (GLOBE NEWSWIRE) -- Campbell, California and New York City – July 1st, 2025 – LiveWorld, Inc. (OTC Markets: LVWD), a pioneer in social-first digital engagement and integrated human-AI solutions, today announced the release of the first-ever AI Brand Reputation Index for over-the-counter (OTC) consumer healthcare brands.
The groundbreaking study delivers unprecedented insight into how AI influences the reputation of the 50 most prominent OTC brands across ten major product categories. CeraVe came out as the leading brand overall followed by Neutrogena, Advil, Nature Made, and Pepto-Bismol.
“AI platforms like ChatGPT and Perplexity are increasingly the trusted guides for consumers making healthcare decisions,” said Peter Friedman, LiveWorld Chairman and CEO. “OTC brands can no longer afford to ignore how these AI platforms represent them,”
Friedman said, “This report empowers marketers with critical intelligence to manage their AI-driven brand presence and take proactive control of consumer perception.”
Key findings from the report Include:
- AI visibility drives consumer preference: Brands like CeraVe, Neutrogena, and Advil earned top scores thanks to strong digital content ecosystems and consistent visibility in AI-generated answers.
- Trust and satisfaction are better than ad spend: Top performers combined high consumer trust with perceived effectiveness, often outpacing brands with larger marketing budgets.
- Natural and heritage storylines resonate: AI tools consistently surface brands that are associated with trusted legacy (e.g., Pepto-Bismol or perceived natural benefits (e.g., Nature Made).
- Low AI footprint = missed opportunities: Even popular brands fell short when digital signals were fragmented or outdated highlighting the urgent need for AI-conscious content strategy.
The report uses LiveWorld’s proprietary AI reputation framework to assess each brand across four key reputation drivers:
- Product Satisfaction
- Brand Trust
- Visibility & Marketing Strength
- Accessibility & Value
Analysis was conducted using leading large language models (LLMs): ChatGPT-4, Claude, and Perplexity AI, based on how these models respond to common health-related consumer queries.
“AI-driven reputation is no longer theoretical; it’s already influencing brand discovery, preference, and purchase,” added Friedman. “Marketers who understand and shape their AI footprint will outperform competitors and build future-ready brands.”
Implications for Marketers
- AI summaries are now the first impression many consumers see.
- Brands must monitor and shape AI-visible content across platforms like Reddit, TikTok, health review sites, and SEO content hubs.
- The report provides an actionable roadmap for enhancing AI reputation through strategic messaging, content optimization, and ongoing visibility tracking.
Helpful Links
- LiveWorld Top 50 OTC AI Brand Reputation Index – Full Report (PDF)
- Request a customized AI brand reputation report or competitive audit
About LiveWorld
LiveWorld is a social-first digital agency and software company that unlocks the full potential of social media to transform customer relationships through integrated compliance, engagement, and insight solutions. We provide brand marketers bold creative rooted in strategy that captivates and resonates, social moderation and engagement that activates interactions, software that enriches customer experiences, and compliance that enables and accelerates digital programs.
With over 29 years of making connections, we leverage our social media DNA to deliver emotion-driven behavior change through digital campaigns with a human touch. LiveWorld clients include the number one brands in pharmaceuticals, healthcare, and financial-travel services. LiveWorld is headquartered in Campbell, California, with an additional office in New York City. Learn more at www.liveworld.com and @LiveWorld.
LiveWorld Contact
PR Contact:
Matthew Hammer
LiveWorld
mhammer@liveworld.com
(737) 212-9739
FAQ
What is LiveWorld's AI Brand Reputation Index for OTC brands?
Which brands ranked highest in LiveWorld's OTC AI Brand Reputation Index?
How does LiveWorld's AI Brand Reputation Index evaluate OTC brands?
What are the key findings from LiveWorld's OTC AI Brand Reputation study?
How can marketers use LiveWorld's AI Brand Reputation Index?
