Kefir-Leader Lifeway Foods Expands Farmer Cheese Distribution to 2,000 Walmart Stores Across the U.S.
Rhea-AI Summary
Lifeway Foods (Nasdaq: LWAY) expanded distribution so its Lifeway Farmer Cheese is now carried in 2,000 Walmart (WMT) stores nationwide as of Nov. 21, 2025.
The product is described as a small-batch, probiotic soft cheese with 15 grams of protein per serving, live and active cultures, no added sugar, and placement in the dairy aisle. The company cites rising consumer demand and double-digit year‑over‑year growth in refrigerated cultured dairy categories as drivers for the rollout.
Positive
- Distribution in 2,000 Walmart stores nationwide
- 15g protein per serving in Farmer Cheese
- Product contains live and active cultures and no added sugar
- Targets a double-digit growing cultured dairy category
Negative
- None.
Insights
Lifeway expanded Farmer Cheese into 2,000 Walmart stores on
Lifeway’s placement of Farmer Cheese in 2,000 Walmart stores converts a niche refrigerated offering into broad mass‑market availability. The product’s factual attributes — 15 grams of protein per serving, live and active cultures, and no added sugar — align with the stated consumer demand for cultured dairy and high‑protein foods, which the company describes as rising alongside social media recipe trends.
The success of this distribution depends directly on in‑store visibility, shelf placement within the dairy aisle, and sustained consumer uptake through repeat purchases and social sharing; these are the operational levers implicit in the announcement. Risks include typical retail dynamics such as assortment depth, inventory replenishment, and promotional support, all of which determine whether initial distribution converts to steady sales rather than short‑term listing activity.
Watch for concrete, short‑term signals: reported sell‑through at Walmart, any expansion beyond the stated 2,000 doors, and whether the company cites replenishment or velocity metrics in subsequent updates. Expect these items to surface in the coming reporting cycle after the
The distribution expansion reflects growing momentum and increased consumer demand in the cottage cheese and cultured dairy category, with consumers rediscovering these nostalgic, wholesome foods as modern, functional staples. Cottage cheese recipes have surged on social media, and key refrigerated cultured dairy segments like kefir and cottage cheese are growing at double-digit year-over-year rates. Lifeway Farmer Cheese is a versatile, protein-rich offering made with live and active cultures that aligns with both the wellness and flavor trends driving the category's momentum.
"Farmer Cheese is becoming a star among today's high protein foods, thanks in part to viral recipes like those I recently shared with Katie Couric and Kelly Rizzo, and community posts that have helped bring it into the spotlight," said Julie Smolyansky, CEO of Lifeway Foods. "Its creamy texture and clean nutrition profile make it an effortless upgrade for the holiday season, whether you are baking cheesecakes, lightening up morning bagels, creating elevated appetizers with Farmer Cheese and caviar, or replacing sour cream in favorite cold weather recipes like chili and nachos."
Ms. Smolyansky continued, "By offering an artisan cheese with live and active cultures, protein and no added sugar, Lifeway Farmer Cheese is well-positioned to lead the trends in functional nutrition by supporting not just gut health but also the hormonal mechanisms like GLP-1 that underpin satiety and metabolic regulation. Expanding with Walmart allows us to share this delicious, on-trend favorite with even more families nationwide, while staying true to our mission of providing nutritious foods that support health and wellbeing."
Made with simple ingredients and 15 grams of protein per serving, Lifeway Farmer Cheese is a versatile, probiotic soft cheese with a creamy texture and mild, slightly tangy flavor – perfect for spreading, blending or baking. This small-batch cheese contains no added salt or sugar, making it a clean, satisfying way to elevate any meal. Its combination of bioavailable protein and live cultures makes it a popular choice for consumers seeking functional, nutritious options without sacrificing taste.
Lifeway Farmer Cheese is now available in the dairy aisle at participating Walmart stores nationwide. For more information about Lifeway or its products, visit lifewaykefir.com/.
About Lifeway Foods, Inc.
Lifeway Foods, Inc., which has been recognized as one of America's Growth Leaders by TIME, as Dairy Foods' Processor of the Year 2025 and one of Forbes' Best Small Companies, is America's leading supplier of the probiotic, fermented beverage known as kefir. In addition to its line of drinkable kefir, the Company also produces a variety of cheeses and a ProBugs® line for kids. Lifeway's tart and tangy fermented dairy products are now sold across
About Walmart
Walmart Inc. (NYSE: WMT) is a people-led, tech-powered omnichannel retailer helping people save money and live better — anytime and anywhere — in stores, online, and through their mobile devices. Each week, approximately 270 million customers and members visit more than 10,750 stores and numerous eCommerce websites in 19 countries. With fiscal year 2025 revenue of
Contacts:
Derek Miller
Vice President of Communications, Lifeway Foods
Email: derekm@lifeway.net
Perceptual Advisors
Dan Tarman
Email: dtarman@perceptualadvisors.com
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SOURCE Lifeway Foods, Inc.
FAQ
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Does Lifeway Farmer Cheese contain added sugar or live cultures?
Why is Lifeway expanding Farmer Cheese into Walmart (WMT) now?
