BLOOMINGDALE'S DEBUTS LATEST CAROUSEL SHOP: BLOOMINGDALE'S X "WUTHERING HEIGHTS"
Rhea-AI Summary
Bloomingdale's (NYSE: M) has partnered with Warner Bros. Discovery to open a themed Carousel Shop, Bloomingdale's X "Wuthering Heights", at its 59th Street store from January 15–February 22, 2026. The activation features a 35-piece exclusive AQUA x "Wuthering Heights" collection plus licensed gifts, candles, lingerie, and specialty items. Scenic moorland and period-inspired displays, popup locations in six markets, and a multi-city Galentine's event on February 7 support the shop ahead of the film's theatrical release on February 13, 2026.
The experience includes in-store demos, brand activations, styling moments, and a sip-and-shop, aiming to drive Valentine's Day gifting and fan engagement nationwide.
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News Market Reaction
On the day this news was published, M gained 1.79%, reflecting a mild positive market reaction.
Data tracked by StockTitan Argus on the day of publication.
Key Figures
Market Reality Check
Peers on Argus
While Macy’s fell 3.68%, key department store peers also traded lower: DDS -7.21%, KSS -5.3%, ANF -1.58%, and DOOO -0.17%, with GOLF +3.42% bucking the trend. The mixed peer tape and scanner flagging false for a sector move point to stock-specific factors dominating.
Historical Context
| Date | Event | Sentiment | Move | Catalyst |
|---|---|---|---|---|
| Dec 03 | Q3 earnings beat | Positive | -1.1% | Reported Q3 beat with raised 2025 net sales and EPS guidance. |
| Dec 03 | Earnings correction | Positive | -1.1% | Corrected guidance, keeping Q3 beat and higher 2025 outlook intact. |
| Nov 13 | Earnings date notice | Neutral | -0.4% | Announced timing and access details for upcoming Q3 earnings call. |
| Nov 06 | Black Friday program | Positive | -1.9% | Launched extensive Black Friday and Cyber Monday promotional schedule. |
| Nov 03 | Parade announcement | Positive | +2.3% | Unveiled details for the 99th Macy’s Thanksgiving Day Parade. |
Recent history shows Macy’s often experiencing muted or negative price reactions even to earnings beats and positive promotional news, with several instances of share price declines following upbeat announcements.
Over the past six months, Macy’s has highlighted improving fundamentals and active promotional strategies. On Dec 3, 2025, it reported Q3 net sales of $4.7B and raised 2025 guidance, yet shares dipped about 1.1%. Earlier filings detailed holiday-focused initiatives like Black Friday programs and the Thanksgiving Day Parade, which drove only modest price moves. Against this backdrop, the Bloomingdale’s–Warner Bros. partnership extends Macy’s strategy of leveraging events and brand collaborations to drive traffic and differentiate its banners.
Market Pulse Summary
This announcement showcases Macy’s strategy of leveraging Bloomingdale’s as an experiential, event-driven brand through a Warner Bros. Discovery collaboration tied to "Wuthering Heights." The activation features a 35-piece exclusive AQUA collection, runs from Jan 15–Feb 22, 2026, and culminates in a Galentine’s event on Feb 7. In light of recent earnings, guidance updates, and insider activity, investors may watch how such partnerships translate into traffic, comparable sales, and brand engagement across the Bloomingdale’s banner.
AI-generated analysis. Not financial advice.
The new carousel shop, unveiled in partnership with Warner Bros. Discovery is inspired by the cinematic reimagining of "Wuthering Heights", featuring romantic gifts, exclusive sweet treats, immersive events, and an obsession-worthy AQUA collaboration.
Favorites include a Sweetheart Neck High Low Rose-Printed Gown by AQUA, exclusive lace lingerie by Hanky Panky, Slip silk pillowcases and sleep masks, and candles from Lollia. Additional must-haves include Art of Tea's floral blends, Maude's body-oil and massage-candle duo, TOKYOMILK's signature fragrance, Kim Seybert coasters, and Dear Annabelle notecards.
The star of the shop will be a 35-piece exclusive AQUA x "Wuthering Heights" collection, featuring bold, statement-making pieces inspired by Cathy's wardrobe in the film. The limited-edition assortment spans women's dresses, sleepwear, and jewelry, including flirty puff-sleeve pajamas trimmed with eyelet and ribbon, flowing dresses with romantic silhouettes, and opulent jewelry that evokes the moors' dramatic elegance. Designed for Galentine's gatherings, Valentine's celebrations, and evenings inspired by the film's windswept landscapes, the collection invites shoppers to "grab their girls and go" in pieces that capture the story's passion and intensity.
Blurring the lines between commerce and creativity, the Carousel blends the epic romance of the film with a Valentine's theme to create an immersive shopping experience. Stylized elements of the moors and period architecture are woven throughout the space as scenic backdrops and display fixtures. Visual references to the interior of Wuthering Heights, the elegance of Thrushcross Grange, and the moorlands' haunting beauty anchor the experience in the film's iconic settings.
"We're thrilled to partner with Warner Bros. to bring the romance and drama of Wuthering Heights to life through an immersive shopping experience within our Carousel. Featuring a wide range of categories and anchored by the exclusive AQUA collaboration, we're confident the assortment will resonate with our customers and inspire memorable Valentine's Day gifting and beyond," said Denise Magid, Chief Merchant of Bloomingdale's.
"Emerald Fennell's wholly original imagining of 'Wuthering Heights' for the big screen has proven truly inspirational for our creative partners, as evidenced by the breadth and depth of the Bloomingdale's Carousel Shop and the impressive roster of brands their clientele will be able to enjoy in time for Valentine's Day shopping. The creativity on display in the film translates beautifully to the thoughtful and artfully crafted items fans of the timeless story, or simply fans of romance, will be able to enjoy as they eagerly anticipate watching this epic film," said Dana Nussbaum, Co-Head of Global Motion Pictures Marketing at Warner Bros. Discovery.
Shoppers can further explore the story through dramatic window installations, scenic vignettes, and multi-sensory design elements created in partnership with the film's marketing team and Warner Bros. Discovery Global Consumer Products. Popup versions of the experience will appear in SoHo, Aventura, Century City, Sherman Oaks, and Roosevelt Field from January 15–22.
The activation culminates on February 7 with a multi-city Galentine's Day celebration timed to the film's release at both the 59th Street and Century City locations. Guests will step into a "Wuthering Heights"-inspired environment featuring on-site demos and brand activations, including a Glamsquad styling moment, along with a sip-and-shop experience, live music, light bites, and an immersive photo moment. The event brings the film's dramatic, windswept energy to life in-store while providing impactful brand exposure and a memorable kickoff to the launch.
"Wuthering Heights" opens only in theaters nationwide on February 13, 2026—just in time for Valentine's Day weekend.
Link to Campaign Imagery HERE
About Bloomingdale's
Bloomingdale's is America's only nationwide, full-line, upscale department store. A division of Macy's, Inc. (NYSE: M), it currently operates 32 Bloomingdale's stores, 22 Bloomingdale's The Outlet stores, and four Bloomie's stores in
About "Wuthering Heights"
From Warner Bros. Pictures and Academy Award- and BAFTA-winning filmmaker Emerald Fennell comes "Wuthering Heights", starring Academy Award and BAFTA nominee Margot Robbie opposite BAFTA nominee Jacob Elordi.
A bold and original imagining of one of the greatest love stories of all time, Emerald Fennell's "Wuthering Heights" stars Margot Robbie as Cathy and Jacob Elordi as Heathcliff, whose forbidden passion for one another turns from romantic to intoxicating in an epic tale of lust, love and madness.
The film also stars alongside Oscar nominee Hong Chau, Shazad Latif, Alison Oliver, BAFTA winner Martin Clunes and Ewan Mitchell.
Fennell directs from her own screenplay based on the novel Wuthering Heights by Emily Brontë, and produces alongside Oscar nominee and BAFTA award winner Josey McNamara and Robbie. Oscar nominee Tom Ackerley and Sara Desmond are executive producing.
Behind the scenes, Fennell worked with such frequent collaborators as Oscar- and BAFTA-winning director of photography Linus Sandgren, Oscar- and BAFTA-nominated production designer Suzie Davies, BAFTA-nominated editor Victoria Boydell, award-winning casting director Kharmel Cochrane and BAFTA-nominated composer Anthony Willis. Oscar and BAFTA winner Jacqueline Durran designed the costumes. Original songs by Charli xcx.
Warner Bros. Pictures and MRC Present A Lie Still Production A LuckyChap Production, A Film by Emerald Fennell, "Wuthering Heights". Distributed by Warner Bros. Pictures, the film will be in theaters nationwide on February 13, 2026, and internationally beginning 11 February.
About Warner Bros. Discovery Global Consumer Products
Warner Bros. Discovery Global Consumer Products (WBDGCP), part of Warner Bros. Discovery's Revenue & Strategy division, extends the company's portfolio of entertainment brands and franchises into the lives of fans around the world. WBDGCP partners with best-in-class licensees globally on award-winning toy, fashion, home décor, and publishing programs inspired by the biggest franchises from Warner Bros.' film, television, animation, and games studios, HBO, Discovery, DC, Cartoon Network, HGTV, Eurosport, Adult Swim, and more. With innovative global licensing and merchandising programs, retail initiatives, and promotional partnerships, WBDGCP is one of the world's leading licensing organizations.
Media Contact
Jennifer.Chadroff@bloomingdales.com
View original content:https://www.prnewswire.com/news-releases/bloomingdales-debuts-latest-carousel-shop-bloomingdales-x-wuthering-heights-302662226.html
SOURCE Bloomingdale's
FAQ
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