Mastercard Simplifies Subscription Management With Smart Subscriptions

Rhea-AI Summary

Mastercard introduces Smart Subscriptions, an open-banking powered solution for financial institutions to manage subscriptions efficiently. The tool offers spend analysis, categorization, and personalized offers, enhancing consumer financial wellness. Smart Subscriptions leverages Mastercard's Subscriptions Control solution, providing transparency and control over recurring payments.

Financial Analyst

The introduction of Mastercard's Smart Subscriptions represents a strategic move to enhance customer engagement and loyalty for financial institutions. This service is likely to be a value-added feature that can differentiate banking apps in a competitive market. From a financial perspective, banks that integrate this service could see a reduction in chargebacks, as customers have more control over their subscriptions, potentially leading to lower operational costs associated with disputes.

The solution's ability to provide detailed spend analysis and personalized offers could also lead to increased customer spending through targeted marketing, benefiting both banks and merchants. The cost savings and potential revenue generation from this tool could positively impact a financial institution's bottom line, making it an attractive proposition for banks to adopt.

Market Research Analyst

Mastercard's survey results, indicating that a significant majority of consumers are interested in a subscription management tool, suggest a strong market demand for such solutions. The integration of Smart Subscriptions into banking apps aligns with consumer trust in banks to manage financial tools, which could lead to higher adoption rates. It's important to note that the success of this solution depends on user experience and the perceived value of the insights and offers provided.

As the service is network-agnostic, it could appeal to a broad range of financial institutions, potentially reshaping customer expectations for banking services. The long-term impact on the market could include a shift towards more comprehensive personal financial management features as standard offerings within banking apps.

Technology Analyst

The use of open banking technology by Mastercard, through its U.S. open banking arm Finicity, is a critical component of Smart Subscriptions. This technology enables the aggregation of financial data from multiple sources, which is essential for providing a holistic view of a consumer's financial health. The low-lift API approach suggests ease of integration for banks, which could accelerate market penetration and adoption.

The technology's scalability and the planned expansion into additional markets later this year indicate that Mastercard is positioning itself as a key player in the open banking and subscription management space. The technical robustness and security of this solution will be vital, as it handles sensitive financial data and must comply with various international data protection regulations.

The streamlined solution provides more transparency into financial wellness

PURCHASE, N.Y.--(BUSINESS WIRE)-- Mastercard today unveils Smart Subscriptions, an open-banking powered subscriptions management solution that financial institutions can easily plug into their consumer banking applications. Beyond basic management functions, Smart Subscriptions delivers individual spend analysis, expenditure categorization, and personalized offers all in a single user-friendly experience. It leverages Mastercard’s Subscriptions Control solution, introduced in 2023, that allows consumers to cancel, pause and resume their subscriptions.

According to a Mastercard survey, 73% of consumers indicated they’d be interested in a tool that would help them identify, track, cancel, or renew subscriptions, and 60% of consumers trust their bank with such a tool. Smart Subscriptions connects multiple accounts into one central hub using Mastercard’s open banking technology, provided by its U.S. open banking arm Finicity. The white-labeled, payment- and network-agnostic solution is uniquely configured to allow any bank to implement with a single, low-lift API. Smart Subscriptions merges the needs for convenience and control, providing unique value to both financial institutions and consumers: Financial institutions can drive loyalty, increase engagement, and reduce chargebacks, while consumers benefit from a simple interface that unlocks greater visibility into their financial wellness and access to personalized insights and offers.

"No matter how many services you pay for, managing those recurring subscriptions should be simple and seamless,” said Raj Seshadri, president of Data & Services at Mastercard. “Smart Subscriptions acts on that insight, meeting the standards for effortless engagement that both banks and consumers demand. And when those standards are met, the true metric of success is loyalty.”

With sight into individual subscription activities, including detailed payment history, upcoming bills, and subscription cancellation, Smart Subscriptions enables greater transparency to where the consumer’s money is going and provides more tools to manage those transactions. And with personalized insights and tailored merchant offers, consumers can connect more deeply with their financial institution and save money at merchants they frequent, right within their banking app.

Currently being piloted in the U.S., Mastercard’s Smart Subscriptions bridges the demand for comprehensive subscription management and personalized offers with the desire for enriched banking experiences and is expected to be available in additional markets later this year.

About Mastercard (NYSE: MA)

Mastercard is a global technology company in the payments industry. Our mission is to connect and power an inclusive, digital economy that benefits everyone, everywhere by making transactions safe, simple, smart and accessible. Using secure data and networks, partnerships and passion, our innovations and solutions help individuals, financial institutions, governments and businesses realize their greatest potential. With connections across more than 210 countries and territories, we are building a sustainable world that unlocks priceless possibilities for all. www.mastercard.com

View source version on businesswire.com: https://www.businesswire.com/news/home/20240312014594/en/

Media

Courtney Meola, Mastercard

914-306-4428 | courtney.meola@mastercard.com

Source: Mastercard Investor Relations

FAQ

What is Mastercard's new solution for financial institutions to manage subscriptions?

Mastercard introduces Smart Subscriptions, an open-banking powered subscriptions management solution.

What features does Smart Subscriptions offer?

Smart Subscriptions provides spend analysis, expenditure categorization, and personalized offers for consumers.

How does Smart Subscriptions leverage Mastercard's technology?

Smart Subscriptions leverages Mastercard's Subscriptions Control solution, allowing consumers to cancel, pause, and resume subscriptions.

What benefits do financial institutions gain from using Smart Subscriptions?

Financial institutions can drive loyalty, increase engagement, and reduce chargebacks with Smart Subscriptions.

What consumer benefits does Smart Subscriptions offer?

Consumers benefit from greater visibility into their financial wellness, access to personalized insights and offers, and simplified subscription management.