Massimo Group Announces Exclusive 2027 Buck 570 UTV Developed for Major National Retailer
The Buck 570 will not be available through Massimo’s other retail or dealer channels.
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Rhea-AI Summary
Massimo Group (NASDAQ: MAMO) introduced its 2027 Buck 570 utility terrain vehicle, developed exclusively for a major national farm-and-ranch retailer.
The company has received initial purchase orders, with first shipments scheduled to begin during the week of October 19, 2026. The retailer has not been named. Built on Massimo’s existing 500 Series platform, the model features retailer-selected camouflage and utility upgrades, targeting the market segment priced below $9,000. The introduction is part of Massimo’s broader 2027 product program. Massimo aims to use customized products and established platforms to strengthen retail relationships and improve product development efficiency.
Positive
- Minor pointBuck 570 launch has secured initial purchase orders from a major national farm-and-ranch retailer.
- Minor point. Forward-looking: it has not happened yet and may not happen.First Buck 570 shipments are scheduled to begin during the week of October 19, 2026.
Negative
- Minor pointBuck 570 distribution is restricted to one retail partner, excluding Massimo’s other retail and dealer channels.
Key Figures
- Positioned price segment
- Below $9,000
- UTV market segment
- Initial shipments scheduled
- Week of October 19, 2026
- First shipments of the 2027 Buck 570
AI-generated analysis. How Rhea-AI works. Not financial advice.
Retailer-Exclusive Model Features Custom-Designated Camouflage, Practical Utility Upgrades and Initial Orders Scheduled to Ship This Week
GARLAND, Texas, Oct. 20, 2026 (GLOBE NEWSWIRE) -- Massimo Group (NASDAQ: MAMO) (“Massimo” or the “Company”), a manufacturer and distributor of powersports vehicles, electric carts and pontoons and tritoon boats, today announced the introduction of its new 2027 Buck 570 UTV, exclusively developed and manufactured for a major national farm-and-ranch retailer.
The new Buck 570 was specifically designed to meet the retailer’s product requirements and customer preferences. The model will be offered exclusively through a single retail partner and will not be available through Massimo’s other retail or dealer channels.
Massimo has already received initial purchase orders for the new model, with the first shipments scheduled to begin during the week of October 19, 2026. The launch represents an important step in Massimo’s continued strategy of developing customized products for major national retail partners.
One of the distinguishing features of the 2027 Buck 570 is its retailer-exclusive camouflage color scheme, specifically selected and designed by the retail partner for its customers.
Unlike standard models offered across multiple distribution channels, the Buck 570 has been developed as a dedicated product for this retailer, incorporating its preferred styling and practical features.
Built on Massimo’s established 500 Series platform, the new model combines proven vehicle architecture with updated styling and functionality, while maintaining a competitive position in the UTV market segment priced below
The 2027 Buck 570 incorporates several practical enhancements designed for customers who use UTVs for property maintenance, farming, hunting and outdoor recreation.
Key features include:
- Retailer-Exclusive Camouflage: A distinctive camouflage color scheme specified by the national retail partner and reserved exclusively for its retail channel.
- Half Doors: Added to enhance occupant security and provide an additional protective barrier during normal vehicle operation.
- Windshield: Designed to improve driving comfort and provide protection from wind and outdoor elements.
- Durable Steel Wheels: Selected for strength, durability and practical utility use rather than appearance alone.
- Proven 500 Series Platform: Leveraging Massimo’s established engineering, powertrain architecture and existing parts and service support.
Together, these features are intended to deliver practical and affordable UTV for customers seeking dependable everyday performance without the premium pricing of higher-end models.
Massimo believes the market for affordable utility vehicles remains an important opportunity, particularly among consumers seeking capable products for agricultural, property maintenance and recreational applications.
The introduction of the Buck 570 complements Massimo’s existing Buck lineup and reinforces the Company’s commitment to offer competitive products in the under-
By leveraging established platforms and tailoring product configurations to the requirements of major retail customers, Massimo aims to strengthen its retail relationships, improve product development efficiency and expand its presence in the value-oriented UTV category.
“This new Buck 570 represents more than a typical model-year update,” said Quenton Petersen, Chief Executive Officer of Massimo Group. “It was developed specifically for one of our major national retail partners, incorporating their exclusive camouflage design and the practical features their customers are looking for. Our focus is on delivering the right product for the right market at an attractive price.
“With initial purchase orders already secured and shipments scheduled to begin this week, we are pleased to bring this new model to market during the fourth quarter of 2026,” Petersen continued. “We believe our ability to work closely with major retail partners, customize products to their requirements and leverage our established manufacturing platform is an important part of Massimo’s long-term growth strategy.”
The Buck 570 is part of Massimo’s broader 2027 product introduction program, which includes new models and product enhancements across its powersports portfolio.
The Company continues to focus on practical product innovation, competitive pricing and expanding relationships with major retail partners and dealers across the United States.
About Massimo Group
Massimo Group (NASDAQ: MAMO) is a manufacturer and distributor of powersports vehicles, including UTVs, ATVs, electric bikes, motorcycles, golf carts and other recreational and utility vehicles. The Company also develops and distributes pontoon and tritoon boats through its marine division.
Massimo’s operations are headquartered in Garland, Texas, where the Company maintains its manufacturing and distribution facilities.
For more information, visit www.massimomotor.com.
Forward-Looking Statements
This press release contains certain forward-looking statements within the meaning of the federal securities laws. In some cases, forward-looking statements can be identified by words such as "anticipate," "believe," "estimate," "expect," "intend," "may," "plan," "predict," "project," "target," "potential," "seek," "will," "would," "could," "should," or similar expressions, and the negatives of those terms. These forward-looking statements include, but are not limited to, statements regarding the anticipated market opportunity for the Buck 570; future retail distribution and product availability; expected shipment timing; consumer demand for value-oriented utility vehicles; the Company’s platform-based product strategy; and expectations regarding its 2027 product lineup.
Forward-looking statements are based on current expectations, estimates, forecasts and projections and are subject to risks and uncertainties that could cause actual results to differ materially from those expressed or implied by such statements. Factors that may cause actual results to differ materially include changes in consumer demand, retailer purchasing decisions, product acceptance, production and supply chain conditions, competitive pressures, pricing conditions, and other risks described in Massimo Group’s filings with the Securities and Exchange Commission, including its Annual Report on Form 10-K, Quarterly Report on Form 10-Q, and Current Reports on Form 8-K.
Forward-looking statements speak only as of the date they are made. No assurance can be given regarding forward-looking statements, and actual results may differ materially from those indicated. Readers are cautioned not to place undue reliance on forward-looking statements. Massimo Group undertakes no obligation to publicly update or revise any forward-looking statements, whether as a result of new information, future events or otherwise, except as required by applicable law.
Investor Relations Contact
Massimo Group
Investor Relations
ir@massimomotor.com
Attachment
FAQ
AI-generated questions and answers. How Rhea-AI works. Not financial advice.
When will Massimo start shipping the 2027 Buck 570 UTV?
First shipments are scheduled to begin during the week of October 19, 2026. Massimo has already received initial purchase orders for the retailer-exclusive model.
Where will Massimo’s 2027 Buck 570 UTV be available?
The Buck 570 will be offered exclusively through one major national farm-and-ranch retailer, which has not been named. It will not be available through Massimo’s other retail or dealer channels.