Behr Paint Company Reveals its 2025 Exterior Stain Color of the Year, "Cedar," Alongside Annual Curb Appeal Collection

Rhea-AI Summary

Behr Paint Company has announced 'Cedar' as its 2025 Exterior Stain Color of the Year, a warm, earthy golden-brown hue. The announcement comes as 82% of homeowners are choosing to invest in their current homes over buying new ones, with 71% planning to update their exterior with stain and 81% with paint in 2025.

Alongside this, Behr introduced its second annual Curb Appeal Collection, featuring 45 on-trend exterior paint colors organized into four sub-palettes: Classic Haven, Modern Escape, Casual Oasis, and Artisan Retreat. This collection aims to simplify color selection, addressing the 51% of homeowners who find exterior paint choices overwhelming.

The Cedar stain and Curb Appeal Collection are available exclusively at The Home Depot across various BEHR premium products, including their #1 Rated Exterior Stain.

Positive

• Strong consumer demand indicated by 82% of homeowners planning to invest in current homes
• High market potential with 71% planning stain updates and 81% planning paint updates in 2025
• Exclusive distribution partnership with Home Depot for product availability
• #1 Rated Exterior Stain product recognition

Negative

• 51% of homeowners find exterior paint choice overwhelming, indicating potential market resistance

News Market Reaction – MAS

+1.32%

1 alert

+1.32% News Effect

On the day this news was published, MAS gained 1.32%, reflecting a mild positive market reaction.

Data tracked by StockTitan Argus on the day of publication.

The announcement comes as 71% of U.S. homeowners plan to update their home exterior with stain and 81% with
paint in 2025, according to a new study by Behr¹

SANTA ANA, Calif., March 19, 2025 /PRNewswire/ -- Behr Paint Company has selected Cedar, a warm, earthy hue inspired by the natural tones of cedarwood, as its 2025 Exterior Stain Color of the Year. The launch comes as 82% of homeowners are choosing to invest in the look and feel of their current home instead of buying a new home this year, according to a new study by Behr.

"As the spring season turns consumer attention to outdoor projects, Cedar is the perfect choice for homeowners looking to apply an inviting shade to exterior wood surfaces," said Andy Lopez, Sr. Vice President, Head of Marketing at Behr Paint Company. "Cedar not only reflects the current consumer desire for natural, earthy tones, but it also combines classic characteristics with quality performance that will stand the test of time."

Alongside the Exterior Stain Color of the Year, Behr is also unveiling the brand's second annual Curb Appeal Collection to help homeowners simplify the color selection process and amplify the exterior aesthetics of their homes. In fact, 84% of homeowners say they would consider painting the exterior of their home a different color, but about half (51%) of homeowners believe there are too many factors when making an exterior paint choice. That is why Behr curated a collection of 45 on-trend exterior paint colors to take the guesswork out of the painting journey — whether a homeowner is planning a full home exterior transformation or tackling smaller projects like refreshing their front door or window trim. The colors draw inspiration from emerging trends shaping home exterior environments today and showcase a range of hues from natural, earthy tones to vibrant pops of color. As the desire for more personalized home design grows, the collection blends timeless elegance with contemporary vitality to meet diverse tastes.

"Cedar is a warm and earthy light golden-brown. It holds a richness and depth that enhances the natural beauty of wood for an elevated experience," said Erika Woelfel, Vice President of Color and Creative Services at Behr Paint Company. "Its tonality complements a variety of architectural styles, from minimalist modern to casual craftsman, and pairs perfectly with our latest Curb Appeal Collection."

Homeowners can seamlessly pair Cedar with the Curb Appeal Collection colors to achieve a cohesive look when updating their decks, porches, fences, doors and more. In fact, Behr has further simplified the color exploration by providing four sub-palettes within the Curb Appeal Collection that reflect various design styles:

• Classic Haven: Blends soft neutrals like whites and beiges with bold hues like deep grays, blues, and reds, including the BEHR® 2025 Color of the Year, Rumors. This sophisticated palette creates a timeless, refined curb appeal for heritage or classic-style homes.
• Modern Escape: Features bold, lively hues like yellow, teal, and orange, paired with subtle whites and grays. This palette creates a fresh, modern, and inviting look that is perfect for sleek, contemporary homes.
• Casual Oasis: Offers a laid-back, tranquil atmosphere with soft grays, creamy whites, and gentle blues. This coastal-inspired palette creates a light, airy exterior, perfect for a relaxed and inviting curb appeal.
• Artisan Retreat: Showcases earthy neutrals, warm browns, and subtle grays, accented by vibrant oranges and reds. This grounding, textured palette evokes the handcrafted beauty of homes, creating a warm, welcoming exterior.

The BEHR^® 2025 Exterior Stain Color of the Year is available exclusively at The Home Depot in a variety of BEHR^® Products including the #1 Rated Exterior Stain, according to a leading independent consumer publication, BEHR PREMIUM® Solid Color Premium Waterproofing Exterior Stain, as well as BEHR PREMIUM® Semi-Transparent Waterproofing Exterior Stain, BEHR PREMIUM® Transparent Waterproofing Wood Finish Penetrating Oil, BEHR PREMIUM® ADVANCED DECKOVER®, BEHR® Solid Color House & Fence Wood Stain, and BEHR® DECKPLUS®.

To learn more about Cedar visit behr.com/2025staincoty and explore the Curb Appeal Collection at behr.com/2025curbappeal.

About Behr Paint Company
Founded in 1947, Behr Paint Company is one of the largest manufacturers of paints, primers, decorative finishes, stains, surface preparation and application products for do-it-yourselfers and professionals in the United States, Canada, and Mexico. The Santa Ana, Calif.-based company, and maker of BEHR^®, KILZ^® and WHIZZ^® brands, are dedicated to meeting the project needs of DIYers, designers and professional paint contractors with an unwavering commitment to quality, innovation, and value. For more information, visit Behr.com. Professional paint contractors and designers can visit Behr.com/Pro to learn about products, color tools and services. Behr Paint Company is a subsidiary of Masco Corporation (NYSE: MAS).
CONTACT: behrdiy@mbooth.com
Behr and the Behr logo are registered trademarks of Behr Process LLC.

¹ Behr commissioned an online survey among n=1,000 American homeowners 18 years of age and older. Data is balanced across age, gender, race/ethnicity, and region. The survey was fielded between February 20-26, 2025. The margin of error (MOE) for the total sample is +/- 3 percentage points

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SOURCE Behr Paint Company

FAQ

What is Behr's 2025 Exterior Stain Color of the Year and how was it chosen?

Cedar, a warm and earthy light golden-brown stain, was chosen as Behr's 2025 Exterior Stain Color, reflecting consumer preference for natural tones and combining classic characteristics with quality performance.

How many homeowners are planning exterior updates with Behr products in 2025?

According to Behr's study, 71% of U.S. homeowners plan to update their home exterior with stain and 81% with paint in 2025.

What are the four design styles in Behr's 2025 Curb Appeal Collection?

The collection features Classic Haven (sophisticated neutrals), Modern Escape (bold, lively hues), Casual Oasis (coastal-inspired colors), and Artisan Retreat (earthy neutrals with vibrant accents).

Where can consumers purchase Behr's 2025 Cedar stain and Curb Appeal Collection?

The Cedar stain and Curb Appeal Collection are available exclusively at The Home Depot in various BEHR premium product lines.