Behr Unveils Second Annual Commercial Color Forecast and New Designer Council
Rhea-AI Summary
Positive
- None.
Negative
- None.
News Market Reaction – MAS
In the trading session that priced this news, MAS gained 0.84%, reflecting a mild positive market reaction.
Data tracked by StockTitan Argus on the day of publication.
AI-generated analysis. How Rhea-AI works. Not financial advice.
A curated palette of 50 forward-thinking colors for commercial spaces of the future, inspired by insights from visionary designers.
"We see an increased desire for environments that honor traditional color sensibilities while embracing contemporary digital aesthetics," says Erika Woelfel, Vice President of Color & Creative Services at Behr Paint Company. "The 2026 Commercial Color Forecast is a collection for commercial interiors that feels authentic, balanced, and connected to both our heritage and future."
The 2026 Commercial Color Forecast consists of five subpalettes that can be used interchangeably in a range of diverse commercial settings such as workplaces, healthcare facilities, retail spaces, hospitality venues, and more.
- EVOLVEDNeutrals: Designed to be a foundational element, these dynamic neutrals range from "pure" to "toned" to anchor spaces that exude balance and harmony.
- SOULScape: Inspired by the Mediterranean, these soulful and moody hues create an inviting space with a warm, coastal feel.
- MYSTICWave: Drawing off the tranquil nature of aquatic hues, these colors promote well-being and comfort within a space.
- METROChic: A selection of colors that combine Parisian charm with
New York City's energy that can add both classic elegance and a refined, modern flair to interiors. - FUSIONDream: Featuring a blend of frosted pastels and edgy bright tones, these hues create a balanced yet visually striking aesthetic.
Behr partnered with its inaugural Designer Council for expert insights that helped inform the selection of colors in the 2026 Commercial Color Forecast. The Council includes eight visionary designers whose expertise spans across several markets.
"We're thrilled to collaborate with this talented group of designers to gain deeper insights into how we can better support and engage the design community," says Andy Lopez, Sr. Vice President, Head of Marketing at Behr Paint. "This invaluable partnership will help accelerate initiatives to offer the right colors, services, and tools needed to empower designers and elevate the outcomes of their projects."
This strategic collaboration with designers positions Behr to not only respond to current design trends but to anticipate future needs—strengthening its role as an essential resource for designers across segments. The council includes:
- Alena Capra: Certified Master Kitchen & Bath Designer, TV host, and the owner of the award-winning design firm, Alena Capra Designs, with over 20 years of experience as an interior designer.
- Patti Carpenter: A Global Trend Ambassador and Principal of carpenter + company, Patti is an award-winning designer and trend specialist in globally sourced home décor and accessories.
- Stephanie Lindsey: Principal and Co-Founder of Etch Design Group in
Austin, Texas , with decades of experience in residential and commercial interiors. - John McClain: CEO and Creative Director of John McClain Design and creator of The McClain Method, John is an award-winning designer, business coach, podcast host, and author helping creatives thrive.
- Mia Johnson: An accomplished interior designer and founder of Mia Johnson Interior Design, known for creating elegant, functional spaces with over 15 years of experience in luxury residential design.
- Manuella Moreira: Award-winning interior designer and host of Design Unscripted podcast, known for her acclaimed work and full-service studio creating elevated homes across the
U.S. - Christopher Kennedy: An interior designer, product developer, author, and philanthropist known for blending jet set nostalgia with
California modernism. - Jennifer Sun: An interior designer at Ware Malcomb, a top architecture firm.
To view the custom-designed showcase of the BEHR® 2026 Commercial Color Forecast, visit booth 7-4086 on the 7th floor at NeoCon today through June 11, 2025. Designers and paint professionals can also learn more about the 2026 Commercial Color Forecast at behr.com/2026colorforecast and the brand's inaugural Designer Council at behr.com/designercouncil.
The 2026 Commercial Color Forecast is available in all of our top-rated products—including BEHR ULTRA® Interior & Exterior Paint and BEHR PREMIUM PLUS® Interior & Exterior Paint—exclusively at The Home Depot stores nationwide and online.
About Behr Paint Company
Founded in 1947, Behr Paint Company is one of the largest manufacturers of paints, primers, decorative finishes, stains, surface preparation and application products for do-it-yourselfers and professionals in
Behr and the Behr logo are registered trademarks of Behr Process Corporation.
Media Contact: BehrPRO@mbooth.com
View original content to download multimedia:https://www.prnewswire.com/news-releases/behr-unveils-second-annual-commercial-color-forecast-and-new-designer-council-302471089.html
SOURCE Behr Paint Company