Welcome to our dedicated page for Mattel news (Ticker: MAT), a resource for investors and traders seeking the latest updates and insights on Mattel stock.
Mattel, Inc. reports developments across its global play and family entertainment business, built around franchise brands such as Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Matchbox, Monster High and Polly Pocket. Company updates commonly cover toys, content, consumer products, digital games and live experiences sold through retail and ecommerce relationships.
Recurring news includes quarterly financial results, brand and franchise product launches, entertainment-related licensing and promotional partnerships, digital strategy updates following the completed acquisition of full ownership of Mattel163, share repurchases and capital allocation, shareholder engagement, board review of strategy, and changes in the global commercial organization.
Mattel (NASDAQ: MAT) announced a Barbie collaboration with Dunkin, centered on the limited-time Barbie Pink Strawberry Cold Foam, topping various iced drinks in a new pink summer lineup. Offerings include Pink Daydream Refreshers, a Pink Pineapple Refresher, Golden BBQ food items, a Rocket Pop Classic Donut and a $6 Meal Deal.
According to Dunkin, a Barbie DreamHouse inspired New York City store takeover runs in June, alongside a Barbie Pink Pineapple Cup launch on June 12 and multiple Dunkin Rewards point and discount promotions through June 29.
Mattel (NASDAQ: MAT) announced seven new Mattel Brick Shop™ building sets for 2026, expanding its Premium, Elite, and Speed Series lines. Collaborations span Lamborghini, Audi, Toyota, Aston Martin, and Chevrolet, plus the brand moves beyond automotive with upcoming Masters of the Universe sets.
The lineup targets next-generation and adult builders, featuring metal elements, functional steering, opening doors, customizable decals, and exclusive 1:64 scale Hot Wheels® die-cast cars with each model.
Mattel (NASDAQ:MAT) launched a global search for the first Hot Wheels Tiniest Team Principal, selecting one child each from the US, UK and Mexico.
Winners (ages 5–10) get VIP trips to their local 2026 Formula 1 Grand Prix, visits to Hot Wheels HQ, and help design a Hot Wheels F1 die-cast car.
Mattel (NASDAQ: MAT) responded to a letter from shareholder Southeastern Asset Management, saying it values ongoing engagement and will consider Southeastern’s views.
The Board and management reiterated commitment to acting in the best interests of all shareholders and to executing a strategy focused on IP-driven play and family entertainment to create long-term shareholder value.
Southeastern Asset Management (activist investor) sent an open letter to the board and shareholders of Mattel (NASDAQ: MAT) on May 7, 2026, urging the company to explore strategic alternatives including sale, carve-ups, or private-equity deals. Southeastern says it manages over 4% of Mattel and cites possible buyers: private equity, toy peers, and media companies.
The letter highlights potential synergies with Hasbro, concerns about Mattel’s 2026 $150 million investment plan, and urges management to lead a strategic review to unlock shareholder value near a ~$30 per-share level.
Mattel (NASDAQ: MAT) and Vrbo launched six limited-time UNO-themed vacation home stays available for select weekends this summer, priced at $4 per night. Offerings include two “Wild Card” premium stays (Hollywood Hills, Austin) and four “Play It Your Way” stays (Winter Park, Palm Desert, Panama City Beach, Atlanta).
Bookings open 1:00 pm ET on May 15 at Vrbo.com/UNO; stays host UNO game nights, custom Pietari Posti decks, and amenities for groups up to 10.
Mattel (NASDAQ: MAT) reported Q1 2026: Net Sales $862M (+4% reported, +1% constant currency) and Reported Gross Margin 44.9% (down 450 bps). Reported operating loss was $103M; reported net income was $61M driven by a $148M gain on remeasurement of Mattel163 equity. The company completed full ownership of Mattel163, repurchased $200M of shares, and left 2026 guidance largely unchanged after recasting certain non-GAAP measures.
Mattel (NASDAQ: MAT), together with Amazon MGM Studios and Save the Children, launched a global giveback campaign tied to the “Masters of the Universe” film, running from April 28 through and beyond the film’s June 5 theatrical release. Fans can donate via Pledge or text HERO to 707070, with all donations benefiting Save the Children.
The campaign includes retail activations, experiential events, community screenings, and fan content under the #YouHaveThePower theme, and is part of Mattel’s Play It Forward initiative and a 20-year partnership with Save the Children.
Mattel (NASDAQ: MAT) will release its first quarter 2026 financial results on Wednesday, April 29, 2026 at about 4:05 p.m. ET, followed by a webcast conference call at 5:00 p.m. ET.
The webcast, slides, and certain Regulation G financial details will be available in the Investors section of Mattel's website; an archive will remain online for 12 months.
Mattel (NASDAQ: MAT) announced that Steve Totzke, President and Chief Commercial Officer, will step down effective May 1, 2026. Sanjay Luthra is appointed Chief Commercial Officer and will report to CEO Ynon Kreiz.
Totzke will remain as Executive Advisor and President, Strategic Transition, through December 31, 2026 to support the handover. Luthra will be based at Mattel headquarters in El Segundo and will oversee global sales, commercial operations, and direct-to-consumer strategy.