Mattel Brick Shop™ Celebrates 25 Years of Microsoft's Iconic XBOX Game Console with New Premium Building Set

Key Terms

1:1-scale technical

A 1:1-scale means an object, drawing, image, or model is shown at the same size as the real item — life-size rather than enlarged or reduced. For investors, a 1:1 representation helps assess actual physical dimensions and fit without having to convert measurements, similar to laying a full-size blueprint on a table to compare parts directly. It clarifies product size, packaging, or installation requirements that can affect costs or logistics.

srp financial

Suggested retail price (SRP) is the price a manufacturer or distributor recommends that retailers charge consumers for a product. It matters to investors because SRP guides expected revenue and profit margins, influences how competitively a product will be sold, and helps model sales volumes—think of it as the suggested sticker price on a car that helps buyers and sellers set expectations, even though actual selling prices may vary.

See more from StockTitan in Google Search and AI answers. Adds StockTitan as a preferred source · opens Google

Add on Google Not now

Inspired by the gaming console that defined a generation, the 1:1 scale model recreates the original XBOX console with lights, sounds and hidden game scenes

EL SEGUNDO, Calif.--(BUSINESS WIRE)-- Mattel, Inc. (NASDAQ: MAT), a leading global play and family entertainment company and owner of one of the world's most iconic brand portfolios, today announced a new release from its premium building brand Mattel Brick Shop™, a highly detailed, 1:1-scale buildable display model of the original Microsoft XBOX console. Created in celebration of the console's 25th anniversary, the collector display piece is available for presale now at select retailers globally, including Amazon, Best Buy and Mattel Creations.

Mattel Brick Shop XBOX Original

With an expansive 3,509-piece design, the premium building set delivers a full-size recreation of the legendary XBOX console and its iconic controller for gamers, builders and collectors alike. Packed with interactive features, hidden details and memorable tributes to three of the platform's most beloved games—Halo: Combat Evolved, The Elder Scrolls III: Morrowind, and Psychonauts—the set is designed as both an immersive building experience and a striking display piece. The console's three game-inspired modules can be removed and showcased individually. The set also includes 12 NanoWorld™ figures, allowing fans to recreate memorable moments from the featured games.

The classic XBOX controller, affectionately known as “The Duke,” serves as the key to unlocking the model's interactive features. As builders press the controller's buttons, hidden scenes from the three games come to life with illuminated lighting effects accompanied by its corresponding in-game soundtrack. Fans can also discover a hidden button combination that triggers an exclusive lighting sequence.

Since its launch in 2025, Mattel Brick Shop™ has continued to expand its portfolio through collaborations with some of the world's most recognizable brands, bringing fan-favorite properties to life through premium building sets. Recent additions include Masters of the Universe® building sets, the Halo Warthog inspired by the original Halo game trilogy, and licensed vehicles from some of the world's most prestigious automotive manufacturers, reflecting the brand's continued expansion across automotive, entertainment and gaming.

Ted Wu, SVP, Global Head of Vehicles and Building Sets at Mattel said: "Whether it's legendary supercars, beloved entertainment franchises or iconic video games, Mattel Brick Shop is dedicated to transforming the brands and moments that define culture into premium building experiences. As with every Mattel Brick Shop project, we obsessed over every detail to faithfully recreate the original XBOX console, creating a collectible build that celebrates one of gaming's most influential consoles while rewarding fans with authentic features and hidden details to discover."

Mattel Brick Shop XBOX Original

Ages 17+ | SRP: $329.99

• 3,509 piece buildable 1:1 scale XBOX Original console with the iconic “The Duke” controller
• Detailed interior that reveals iconic scenes from 3 Microsoft video games: Halo Combat Evolved, The Elder Scrolls III: Morrowind, and Psychonauts
• Interactive controller-activated lights and authentic game soundtracks
• Modular design allows each game scene to be displayed separately
• Includes 12 NanoWorld figures

Building fans can stay up to date on the latest information from Mattel Brick Shop at www.MattelBrickShop.com.

About Mattel

Mattel is a leading global play and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®, Thomas & Friends™, UNO®, Masters of the Universe®, Matchbox®, Monster High®, Polly Pocket®, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential. Visit us at mattel.com.

View source version on businesswire.com: https://www.businesswire.com/news/home/20260819848021/en/

Press Contact:
Mattel Global Communications
Press@mattel.com

Source: Mattel, Inc.