Microchip and Marelli Pioneer Open-Standard Display Connectivity Solution for Software-Defined Vehicles
Microchip Technology (MCHP) and Marelli announced a joint solution that streams graphics and video from a vehicle’s central computer to in-car displays using the open-standard ASA Motion Link (ASA‑ML) connectivity.
Rhea-AI Summary
Microchip Technology (MCHP) and Marelli announced a joint solution that streams graphics and video from a vehicle’s central computer to in-car displays using the open-standard ASA Motion Link (ASA‑ML) connectivity.
The demonstrator processes content through Microchip’s VS7000 ASA‑ML chipset over a high-speed standardized link, while Marelli integrates the deserializer directly into displays to decode standardized video streams. The companies highlight open interoperability, greater supplier flexibility, integrated security with authentication and encryption, robust lossless data transmission with high electromagnetic noise immunity, scalable performance up to 16 Gbps, and efficiency features such as embedded Time Division Duplex (TDD) and simplified Forward Error Correction (FEC). The collaboration targets emerging software-defined and increasingly Ethernet-centric vehicle architectures.
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Key Figures
Historical Context
| Date | Event | Sentiment | 24h Move | Catalyst |
|---|---|---|---|---|
| Aug 13 | Product introduction | Positive | -2.2% | Space-grade timing product introduction was followed by a negative 24-hour reaction. |
| Aug 11 | Product revision | Positive | -0.5% | Edge-AI sensor bridge revision accompanied a negative 24-hour price reaction. |
| Aug 06 | Dividend declaration | Positive | +13.9% | Quarterly dividend declaration accompanied a strongly positive 24-hour price reaction. |
| Aug 06 | Earnings results | Positive | +13.9% | Fiscal Q1 results exceeded prior guidance midpoint and accompanied a positive reaction. |
| Aug 04 | Partnership demonstration | Positive | +7.3% | PCIe Gen 6 collaboration demonstration accompanied a positive 24-hour price reaction. |
24h Move is the share-price change in the day after each event; other market factors may also have contributed.
Microchip's recent product and collaboration announcements produced mixed reactions, while its latest earnings and dividend announcements aligned with positive price reactions.
Key Terms
serdes technical
link-layer authentication technical
forward error correction technical
time division duplex technical
AI-generated analysis. How Rhea-AI works. Not financial advice.
Solution streams graphics and videos from centralized compute systems to automotive displays using standards-based ASA Motion Link connectivity
CHANDLER, Ariz. and SAITAMA, Japan, Sept. 03, 2026 (GLOBE NEWSWIRE) -- Microchip Technology (Nasdaq: MCHP), a broadline supplier of semiconductors committed to making innovative design easier through total system solutions, and Marelli, a global automotive supplier, today announces a new solution that enables graphics and video content generated by a vehicle's central computer to be streamed directly to automotive displays using ASA Motion Link (ASA-ML), an open standard for automotive video connectivity. The demonstrator of this solution helps vehicle makers simplify display architectures, optimize system costs and increase sourcing flexibility while supporting the transition toward software-defined vehicles (SDVs).
ASA Motion Link is an open standard for automotive video connectivity and SerDes (serializer-deserializer) communication, defined by the Automotive SerDes Alliance (ASA), a global consortium of vehicle makers, Tier 1 suppliers and semiconductor companies. By enabling secure, high-speed video and graphics transmission across products from multiple technology providers, the standard supports greater compatibility across the automotive ecosystem and provides a scalable alternative to proprietary video transmission technologies. As a founding member of ASA, Microchip is advancing the automotive industry's transition from proprietary connectivity technologies to open, interoperable standards, and has demonstrated broad interoperability with its camera solutions and is now extending those solutions to enable display connectivity.
As vehicle architectures evolve toward centralized computing and software-defined vehicles (SDVs), vehicle makers are looking for connectivity solutions that can support growing performance demands while reducing complexity, controlling costs and enabling scalable vehicle electronics architectures. In the joint demonstrator solution, graphics and video content generated by the vehicle's central computer is processed and transmitted through Microchip's VS7000 ASA-ML chipset over a high-speed standardized link.
Marelli pioneers the display-side integration of the technology by enabling the configuration and optimization of the ASA ML deserializer to decode standardized video streams directly at the display. This ensures accurate reception, synchronization and delivery of centrally generated content, including camera feeds, navigation maps, infotainment graphics and vehicle control interfaces, while enabling simplified display-side electronic architectures.
"The transition to software-defined vehicles is driving demand for more open, flexible and scalable electronic architectures," said Kelei Shen, president of Marelli's electronics business. "As an integrator within the automotive ecosystem, Marelli brings together best-in-class technologies from multiple partners to deliver complete solutions for vehicle makers. This collaboration highlights how open standards can accelerate innovation while providing interoperability needed for the next generation of vehicle architectures.”
“Open standards play a critical role in accelerating innovation by reducing dependency on proprietary technologies,” said Kevin So, vice president of Microchip’s communications business unit. “Our collaboration with Marelli demonstrates how ASA Motion Link provides automotive manufacturers with a secure, interoperable and scalable connectivity solution that simplifies integration across the ecosystem.”
Technology Highlights
- Open interoperability enabling seamless connectivity between cockpit systems and displays from multiple technology providers.
- Greater supplier flexibility thanks to open protocol specifications supported across the automotive ecosystem.
- Integrated security with link-layer authentication and encryption embedded in the communication channel.
- Robust data transmission with lossless communication and high immunity to electromagnetic noise.
- Scalable performance supporting data rates up to 16 Gbps to address a range of display requirements.
- Optimized efficiency enabled by embedded Time Division Duplex (TDD) functionality and simplified Forward Error Correction (FEC), contributing to lower power consumption.
- Path to increasingly Ethernet-centric vehicle architectures.
The collaboration demonstrates how open-standard connectivity supports in-vehicle networking and electronics by enabling secure communication between centralized computing systems and displays. It also reflects Marelli's broader commitment to adopting open standards that help simplify development, optimize system costs, and promote a more open automotive ecosystem.
For more information about Microchip’s ASA-ML solutions, visit its website.
Resources
High-res image available through Flickr or editorial contact (feel free to publish):
- Application image: www.flickr.com/photos/microchiptechnology/55442855200/sizes/l
About Microchip Technology:
Microchip Technology Inc. is a broadline supplier of semiconductors committed to making innovative design easier through total system solutions that address critical challenges at the intersection of emerging technologies and durable end markets. Its easy-to-use development tools and comprehensive product portfolio supports customers throughout the design process, from concept to completion. Headquartered in Chandler, Arizona, Microchip offers outstanding technical support and delivers solutions across the industrial, automotive, consumer, aerospace and defense, communications and computing markets. For more information, visit the Microchip website at www.microchip.com.
About Marelli:
Marelli is a global mobility technology supplier to the automotive industry. With a strong and established track record in innovation and manufacturing excellence, our mission is to transform the future of mobility through working with customers and partners to create a safer, greener, and better-connected world. With around 40,000 employees worldwide, the Marelli footprint includes over 150 sites globally. For more information, visit the Marelli website at www.marelli.com.
Note: The Microchip name and logo and the Microchip logo are registered trademarks of Microchip Technology Incorporated in the U.S.A. and other countries. All other trademarks mentioned herein are the property of their respective companies.
Editorial Contacts:
Microchip Technology
Kim Dutton
kim.dutton@microchip.com
Marelli
Maurizio Scrignari
maurizio.scrignari@marelli.com
M + 39 335 7577830
