Leading Auto Repair Provider Deploys Additional Marchex AI-Powered Solutions Nationwide

Key Terms

ai-powered technical

"AI-powered" describes technology that uses artificial intelligence to perform tasks, make decisions, or analyze information automatically. It’s similar to having a highly skilled assistant that can learn from data, recognize patterns, and improve over time, helping to make processes faster and more accurate. For investors, this means better insights and more efficient operations, potentially leading to smarter investment choices.

conversation intelligence technical

A software-driven process that listens to and analyzes recorded calls, messages, meetings and chat transcripts to pull out patterns, sentiment and key topics. For investors, it turns everyday customer and sales conversations into measurable signals about demand, product problems, management effectiveness or regulatory risks—like a smart analyst that reads every customer call to show whether a business is growing, struggling, or exposed to trouble.

automated call summaries technical

Automated call summaries are concise, computer-generated recaps of spoken investor communications such as earnings or conference calls, turning long conversations into short bullet points or paragraphs. They matter to investors because they act like a highlight reel—saving time by flagging key facts, management guidance, tone and potential risks—while also carrying a risk of missing nuance or subtle context that a full transcript or listening would reveal.

kpi technical

A KPI is a measurable metric a company tracks to show progress toward a specific business goal, such as sales growth, customer retention, profit margins, or production speed. Investors treat KPIs like a car’s dashboard: they reveal whether management is driving the company in the right direction, help compare companies on the same scale, and flag strengths or problems that could affect future returns.

outcome-based attribution technical

Outcome-based attribution is the process of assigning responsibility for a measurable result—such as a patient’s health improvement, cost savings, or treatment success—to a specific provider, therapy, or program. Investors care because this assignment determines payments, contracts and performance claims in value-based healthcare and related markets; like giving credit to one team member for a group project, it affects revenue, regulatory standing and how a company’s products are valued.

google ads technical

Google Ads is an online advertising platform where businesses pay to show short, targeted ads on search results and across websites, similar to buying digital billboards and coupons tailored to people’s interests. For investors, it matters because ad spending through this system drives revenue and customer acquisition for companies, affects profit margins and marketing efficiency, and provides measurable data that can indicate future sales growth or cost pressures.

roa financial

Return on assets (ROA) measures how efficiently a company turns what it owns—like factories, equipment, and cash—into profit, expressed as a percentage of its total assets. Investors use ROA to compare how well different companies squeeze earnings from their resources; higher ROA is like a car that gets more miles from a gallon of gas, signaling better efficiency and potentially stronger returns on investment.

Marchex AI empowers leading automotive service providers with conversation intelligence, delivering actionable insights that help improve customer engagement, boost appointment conversions, and accelerate revenue growth.

SEATTLE--(BUSINESS WIRE)-- Marchex® (NASDAQ: MCHX), which harnesses the power of AI and conversation intelligence to provide actionable insights derived from prescriptive vertical-market data analytics, today announced that one of North America’s largest auto repair service providers has agreed to expand its use of Marchex’s AI-driven solutions, making them available at several hundred North American-based franchise locations.

By expanding use of Marchex’s AI-powered conversation intelligence solution for auto services, the company will better capture, analyze, and optimize customer interactions across every stage of the service journey—from initial inquiry through appointment booking to completed repairs. This effort also includes Marchex’s new Agent Behavior solution, which links service agent performance to business outcomes.

When deployed, the Marchex platform provides individual locations and their corporate headquarters a comprehensive view of operations, ensuring every customer call is captured and transformed into actionable insights and prescriptive recommendations to increase appointment counts, enhance cost efficiency, and grow revenue.

Using Marchex, the auto repair service provider can better connect customer conversations to decision-making, transforming previously unstructured and uncaptured data into a predictive, actionable, and prescriptive growth engine.

Immediate business impact of the Marchex AI-powered platform includes:

• Improve Operational Efficiency with Automated Call Summaries: Eliminate manual call reviews; managers receive structured outcomes and next steps, including custom reporting, dashboards, and KPI reports across locations and channels.
• Enhance Customer Experience and Behavior Insights: Identify trends and agent behaviors to coach teams and reduce customer churn. Use topic discovery to identify emerging issues (e.g., pricing concerns, seasonal service needs) to proactively adjust messaging and operations.
• Boost Marketing Effectiveness with Outcome-Based Attribution: Optimize campaigns based on real business outcomes—such as confirmed appointments and completed sales—driving higher ROA. Granular outcome data (e.g., Lead Status, Lead Quality, and Conversation Topics) will be integrated with Google Ads and other platforms, enabling smarter bidding and more precise audience targeting.
• Enable Smarter Decisions with Predictive and Prescriptive Insights: Understand not just what happened, but why—and what to do next. Track trends from first touch to conversion, informing staffing, operations, and marketing strategies.

“This deployment reflects how leading multi-location service organizations are using the Marchex AI-powered platform to connect conversations directly to business performance,” said Troy Hartless, President and CRO of Marchex. “By implementing Marchex across a national footprint with hundreds of locations, this organization gains the ability to better measure, manage, and act on every customer interaction—driving stronger revenue, more efficient marketing spend, and improved operational decisions at scale.”

To discover how Marchex helps drive thousands of automotive businesses toward improved customer engagement, capturing more revenue opportunities, and delivering actionable insights from unstructured conversations, visit: https://www.marchex.com/solutions/automotive-solutions/

About Marchex

Marchex harnesses the power of AI and conversation intelligence to provide actionable insights derived from prescriptive vertical-market data analytics. The Company enables organizations across business functions to optimize customer acquisitions and experiences, transforming conversations into valuable business outcomes. Marchex provides AI-powered conversation intelligence solutions for market-leading companies in leading B2B2C vertical markets, including many of the world’s most innovative and successful brands.

Please visit http://www.marchex.com/, www.marchex.com/blog or @marchex on X (formerly Twitter) (x.com/Marchex), where Marchex discloses material information from time to time about the company and its business.

View source version on businesswire.com: https://www.businesswire.com/news/home/20260217790430/en/

Public Relations

Scott Rupp

srupp@marchex.com

Source: Marchex