Mercury Insurance Partners with iHeartRadio to Honor San Diego's Community Heroes
Mercury Insurance (MCY) has expanded its Community Rockstars program in partnership with iHeartRadio and North Island Credit Union Amphitheatre (NICUA) in San Diego. The program recognizes local community heroes through various rewards including concert tickets, VIP parking, and gift cards.
The company unveiled a new mural by artist Nigel Sussman at NICUA's Mercury Sunset Deck, featuring over 20 musical references. Concertgoers who identify and post these references with #MercuryMusic could win future show tickets.
The 2025 sponsorship includes partnerships with social media influencers and special perks for Mercury policyholders, such as free Fastlane access and lawn chair rentals at NICUA events.
Mercury Insurance (MCY) ha ampliato il suo programma Community Rockstars in collaborazione con iHeartRadio e il North Island Credit Union Amphitheatre (NICUA) di San Diego. Il programma celebra gli eroi locali della comunità offrendo premi come biglietti per concerti, parcheggio VIP e buoni regalo.
L'azienda ha presentato un nuovo murale dell'artista Nigel Sussman sul Mercury Sunset Deck del NICUA, che include oltre 20 riferimenti musicali. I partecipanti ai concerti che individuano e condividono questi riferimenti con l'hashtag #MercuryMusic potranno vincere biglietti per spettacoli futuri.
Lo sponsor per il 2025 prevede collaborazioni con influencer sui social media e vantaggi esclusivi per i titolari di polizze Mercury, come l'accesso gratuito alla Fastlane e il noleggio di sedie da prato durante gli eventi al NICUA.
Mercury Insurance (MCY) ha ampliado su programa Community Rockstars en asociación con iHeartRadio y el North Island Credit Union Amphitheatre (NICUA) en San Diego. El programa reconoce a los héroes locales de la comunidad con diversos premios, incluyendo entradas para conciertos, estacionamiento VIP y tarjetas de regalo.
La compañía presentó un nuevo mural del artista Nigel Sussman en la Mercury Sunset Deck del NICUA, que presenta más de 20 referencias musicales. Los asistentes a los conciertos que identifiquen y publiquen estas referencias con el hashtag #MercuryMusic podrían ganar entradas para futuros shows.
El patrocinio para 2025 incluye colaboraciones con influencers en redes sociales y beneficios especiales para los asegurados de Mercury, como acceso gratuito a Fastlane y alquiler de sillas de césped en los eventos de NICUA.
머큐리 보험(MCY)은 샌디에이고의 아이하트라디오(iHeartRadio) 및 노스 아일랜드 크레딧 유니언 앰피시어터(NICUA)와 협력하여 커뮤니티 록스타 프로그램을 확장했습니다. 이 프로그램은 콘서트 티켓, VIP 주차, 기프트 카드 등 다양한 보상을 통해 지역 사회 영웅들을 인정합니다.
회사는 NICUA의 머큐리 선셋 데크에 아티스트 나이젤 서스먼(Nigel Sussman)이 그린 새로운 벽화를 공개했으며, 20개 이상의 음악적 요소를 포함하고 있습니다. 콘서트 관객들은 이 요소들을 찾아 #MercuryMusic 해시태그와 함께 게시하면 향후 공연 티켓을 받을 수 있습니다.
2025년 후원에는 소셜 미디어 인플루언서와의 협업 및 머큐리 보험 가입자들을 위한 NICUA 행사에서의 무료 패스트레인 이용과 잔디 의자 대여 같은 특별 혜택이 포함됩니다.
Mercury Insurance (MCY) a élargi son programme Community Rockstars en partenariat avec iHeartRadio et le North Island Credit Union Amphitheatre (NICUA) à San Diego. Ce programme récompense les héros locaux de la communauté par divers avantages, notamment des billets de concert, un parking VIP et des cartes-cadeaux.
L'entreprise a dévoilé une nouvelle fresque murale réalisée par l'artiste Nigel Sussman sur le Mercury Sunset Deck du NICUA, comportant plus de 20 références musicales. Les spectateurs qui identifient et publient ces références avec le hashtag #MercuryMusic peuvent gagner des billets pour des spectacles futurs.
Le parrainage pour 2025 inclut des partenariats avec des influenceurs sur les réseaux sociaux ainsi que des avantages spéciaux pour les assurés Mercury, comme un accès gratuit à la Fastlane et la location de chaises de jardin lors des événements au NICUA.
Mercury Insurance (MCY) hat sein Community Rockstars-Programm in Zusammenarbeit mit iHeartRadio und dem North Island Credit Union Amphitheatre (NICUA) in San Diego erweitert. Das Programm würdigt lokale Gemeinschaftshelden mit verschiedenen Belohnungen wie Konzerttickets, VIP-Parkplätzen und Geschenkkarten.
Das Unternehmen stellte ein neues Wandbild des Künstlers Nigel Sussman auf dem Mercury Sunset Deck des NICUA vor, das über 20 musikalische Anspielungen enthält. Konzertbesucher, die diese Anspielungen erkennen und mit dem Hashtag #MercuryMusic posten, können Tickets für zukünftige Shows gewinnen.
Das Sponsoring für 2025 umfasst Partnerschaften mit Social-Media-Influencern sowie besondere Vorteile für Mercury-Versicherungsnehmer, wie kostenlosen Fastlane-Zugang und das Ausleihen von Liegestühlen bei NICUA-Veranstaltungen.
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Company Unveils Musical Homage to San Diego Through Mural by World Renowned Artist, Nigel Sussman, at North Island Credit Union Amphitheatre
"Through our partnership with the North Island Credit Union Amphitheatre, we're shining a spotlight on those who go the extra mile and have an outsized impact on their local communities," said Erik Thompson, VP and Chief Marketing Officer of Mercury Insurance. "These heroes don't do it for the recognition, which is why we want to say thank you for helping to make
Mercury has partnered with NICUA since 2024 to celebrate music, community and the unique spirit of
"Nigel has created a masterpiece and we're very excited to share it with concertgoers," said Thompson. "There are more than 20 musical references contained within the mural, and fans who are able to identify one or all of them and post their findings on Facebook or Instagram with #MercuryMusic, could be rewarded with tickets to a future show as part of our 'Surprise and Delight' campaign."
Here's a closer look at Mercury's 2025 sponsorship of NICUA:
1. Community Rockstars:
Now in its second season, the Community Rockstars program — presented in partnership with iHeartRadio — honors local heroes, including educators, volunteers and philanthropic entrepreneurs. Last year, 10 exceptional individuals were recognized.
Fans can nominate their Community Rockstars through the iHeartRadio website. Selected nominees will receive:
- Tickets to a concert of their choice at NICUA in the Mercury Sunset Deck, where they will be honored on the venue's giant video screens
- VIP parking
- A
$200
2. Influencers:
Mercury is working with multiple social media influencers to enhance the concert-going experience for everyone in attendance, including:
San Diego foodie and lifestyle influencers Chris & Ashley (aka @SDFoodies), who will be highlighting their own community rockstars- Brand new Mercury "Host at the Concert," Manon Mathews, who will be conducting "man on the street" type interviews, giving attendees an opportunity to be selected for seat upgrades to the Mercury Sunset Deck
3. Mercury Policyholder Perks
Mercury customers attending shows at NICUA will enjoy exclusive perks when they visit, including:
- Free Fastlane access so customers can cut the line at the entrance
- Free lawn chair rental (up to four per customer). Quantity limited to 50 chairs per show
About Mercury Insurance
Headquartered in
Since 1962, Mercury has provided customers with tremendous value for their insurance dollar by pairing ultra-competitive rates with excellent customer service, through nearly 4,100 employees and a network of more than 6,500 independent agents in 11 states. Mercury has earned an "A" rating from A.M. Best, as well as "Best Auto Insurance Company" designations from Forbes and Insure.com. For more information visit www.MercuryInsurance.com or follow the company on Twitter or Facebook.
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SOURCE Mercury General Corporation
FAQ
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