Mediaco Hldg Inc Stock Price, News & Analysis

MediaCo (Nasdaq: MDIA) said EstrellaTV posted historic audience gains in October 2025, delivering its largest year‑over‑year monthly percentage increase among Adults 18‑49 since Nielsen measurement began in March 2010.

Key metrics: Prime‑time P18‑49 rose +60% YoY from 16.2k to 25.9k; week one averaged 33.0k and week four 32.6k. Top nightly marks included Wednesday 78.5k and Sunday 38.1k. Live sports recorded the two highest-rated Liga MX matches of 2025 in P18‑49: 42.6k (Oct. 24) and 40.7k (Oct. 25).

Quarter‑to‑date through week five, EstrellaTV leads Spanish‑language networks in prime time P18‑49 growth at +47% vs. Telemundo +5% and Univision -13%. Total‑day P18‑49 rose to 9.2k in October from 8.2k a year earlier.

MediaCo (Nasdaq: MDIA) announced that flagship station WQHT-FM (HOT 97) posted record September 2025 audience levels among Adults 18-49 during radio prime (Mon–Fri 6am–7pm).

Key metrics: 17,300 Adult 18-49 listeners per quarter-hour (+68% vs Sept 2024); market rank rose from #9 to #4 among 27 New York stations. Morning Drive 17,000 (+55%); Afternoon Drive 20,800 (+82%) and ranked #3; Weekend (6am–midnight) averaged 12,200 (+61%). For the total week (Mon–Sun 6am–midnight) HOT 97 averaged 14,400 listeners per quarter-hour and ranked #3.

MediaCo (Nasdaq: MDIA) said flagship hip hop station WQHT-FM HOT 97 recorded its highest-ever Adult 18-49 audiences during radio prime in September 2025.

Key metrics: 17,300 Adult 18-49 listeners per quarter-hour (+68% vs Sept 2024); Morning Drive 17,000 AQH (+55%); Afternoon Drive 20,800 AQH (+82%); Weekend (6a–midnight) 12,200 AQH (+61%); total week 14,400 AQH, ranking #3 among Adults 18-49.

MediaCo (Nasdaq: MDIA) said EstrellaTV opened the 2025–26 broadcast season as the fastest-growing Spanish‑language network by key ratings. Through the first three weeks of the season, EstrellaTV is +29% YoY in Adults 18–49, Monday–Sunday prime, and +45% YoY in Monday–Friday prime among Adults 18–49. October 2025 prime average is currently +34% vs October 2024. Local station gains include Los Angeles (KRCA) more than doubling weekday prime vs prior year in Sep 2025, Dallas (QFAA) posting three highest weekday primes Jul–Sep 2025, New York (WASA) posting top 3Q25 dayparts for Adults 25–54, and Miami (WGEN) setting September 2025 record gains.

Company executives attributed growth to programming that resonates with Hispanic audiences.

MediaCo (Nasdaq: MDIA) launched WMBC-TV in New York as EstrellaTV NY, a full-power HD "must carry" station transmitting from One World Trade Center that reaches more than 20 million viewers in the New York metropolitan area.

The station is carried on all major cable providers' broadcast tiers and officially transitioned to EstrellaTV NY on October 20, 2025. MediaCo says the move strengthens EstrellaTV's position among the top three Hispanic television networks in the U.S. and expands advertising and audience reach across local, national, digital, and live-event platforms.

MediaCo (Nasdaq: MDIA) on October 7, 2025 launched a >100-person 2026 Political Team focused on political advertising across television, radio, streaming, digital and out-of-home (OOH) with emphasis on swing states.

The company highlighted an exclusive partnership with Do It Outdoors, geofencing/shadow fencing tools, advanced analytics, and a Miller Kaplan report showing MediaCo captured 44% of political and advocacy revenue in New York through July 2025, generating seven-figure results. Tomas N. Regalado was named VP of Strategic Business Affairs; MediaCo plans to recruit 20–25 new sellers for key swing states.

MediaCo (MDIA) is expanding HOT 97 into Atlanta with the launch of WHOT-TV 66, a partnership with TRACE and owner CNZ Communications, SE, LLC.

CNZ flipped WGBP-TV to WHOT-TV on October 1, 2025. WHOT-TV 66 will begin airing HOT 97 Originals, TRACE Afro-urban programming, and a new local news format called ATLNOW starting at 12:01 AM on October 30, 2025.

The move positions HOT 97’s 30+-year brand in Atlanta’s television market to showcase music, lifestyle, and Black culture through a local TV platform.

The Hip Hop Museum (THHM) will host its annual Black Tie Benefit Gala "Building Hip Hop's Forever Home" on October 15th at Cipriani Wall Street, with HOT 97 as the official media partner. The event will honor several influential figures including Andre Harrell (posthumous), Slick Rick, Fat Joe, and other cultural leaders.

The gala builds momentum toward THHM's grand opening in Fall 2026, which will feature a 55,000 square-foot world-class cultural institution. The evening will include a special performance by DJ Cassidy and surprise guest appearances. Key sponsors include Amazon, JP Morgan Chase, Proskauer Rose, LLP, Reservoir Media, and MediaCo's HOT 97.

MediaCo (NASDAQ:MDIA) announces a significant milestone in the production of ¡VIVA! The Spanish Audio Bible, a cinematic audio dramatization featuring 368 biblical characters. The project will conduct recording sessions from September 21-26, 2025, at Miami's prestigious Crescent Moon Studios and Criteria Studios.

The production features an impressive roster of Latin talent, including Julián Gil as Jesus, alongside stars like La India, Tito Puente Jr., and Víctor Manuelle. The project is being produced with five-time Grammy winner Rudy Pérez and will be promoted through MediaCo's EstrellaTV network, reaching audiences across the U.S., Latin America, and Spain.

The audio Bible will launch globally on January 5, 2026, through a proprietary mobile app available on Apple App Store and Google Play as a subscription-based service.