Mediaco Hldg Inc Stock Price, News & Analysis

MediaCo's (NASDAQ:MDIA) EstrellaTV has secured multi-year rights to broadcast and stream all home matches of Liga MX teams Tigres and Juarez, including both men's and women's teams (Femenil). The coverage will be available across EstrellaTV Network and EstrellaTV Streaming platforms for the Apertura 2025 season.

The comprehensive coverage includes pre-game, halftime, and post-game shows, featuring a notable broadcasting team led by Pello Maldonado, Chiquis Cruz, and former Tigres player Palmera Rivas. The company emphasizes its commitment to women's soccer by ensuring complete coverage of Tigres Femenil and Juarez Femenil home matches.

MediaCo (MDIA) reported significant growth for its EstrellaTV network in Q2 2025, with prime time viewership increasing 23% year-over-year to 15.3k viewers in the P18-49 demographic. The network achieved growth in 5 of the last 7 months, including all months in Q2.

Key highlights include Monday-Friday prime time viewership up 29% year-over-year (19.4k vs. 15.0k), and strong performance from shows like Noticiero Cierre de Edición (+7%) and 24 Horas Late (+14%). EstrellaTV was the only Spanish-language broadcast network to grow in the P18-49 demographic during prime time.

HOT 97 (MDIA) has successfully concluded its 31st Annual Summer Jam on June 20, 2025, at the Prudential Center in Newark, NJ. The sold-out event attracted over 15,000 fans and featured performances from major artists including A Boogie Wit Da Hoodie, Gunna, GloRilla, and others.

The event achieved significant digital success, with social engagement increasing by over 1,000%, reaching 38 million users worldwide. The HOT 97 web and app platform saw unique visitors increase by nearly 80% compared to the previous year. The company's Summer Jam Backstage live streaming special drove record engagement.

Looking ahead, HOT 97 announced plans to launch its HOT 97 TV FAST Channel this summer, expanding into Connected TV with 24/7 hip hop and Afro culture content. The company also confirmed Winter Fest 2025 in Brooklyn and the 32nd Annual Summer Jam for June 2026.

MediaCo has reported exceptional digital performance across its portfolio, particularly in Hispanic streaming. The company's FAST channels achieved 19% year-over-year growth in monthly digital uniques, with over 310 Million minutes consumed monthly. Premium CTV video ad inventory surged 290% in early 2025. EstrellaTV and Estrella News ranked #1 in mixed IP distributed FAST channels for Latino content. Their YouTube network showed strong growth with 35% increase in views and 1 million new subscribers. Social media performance was impressive, with Hot 97's Facebook reach growing from 11.6M to 82M. The company's audio streaming division ranks 11th nationally, while their Instagram and Facebook presence showed significant engagement increases across multiple channels.

MediaCo reported significant audience growth across its television and radio platforms in April-May 2025. EstrellaTV Network's weekday prime time (7p-11p) saw a 35% increase in Persons 18-49 viewership compared to last year. Key shows like Tengo Talento (+19%), Alarma TV (+54%), and 24 Horas Late (+122%) drove this growth. Local television stations showed remarkable gains, with KRCA Los Angeles (+96%), KZJL Houston (+143%), and WGEN Miami (+198%) leading the way. The radio division outperformed market growth, with a 24% increase in Adults 25-54 primetime audience versus the market's 18%. Notable radio performance included KBUE Los Angeles (+56%), KRQB Riverside (+46%), and combined growth in Dallas (38%) and Houston (19%) stations. New York stations WBLS and WQHT achieved 14% combined growth.

Estrella MediaCo (MDIA) has announced two strategic leadership promotions to strengthen its cross-platform growth and multicultural market presence. Rogerio Alves has been elevated to Vice President of Digital Sales – CTV and Audio Streaming, where he will spearhead monetization strategies for the company's digital video and audio portfolio. Sandra Sanchez has been promoted to Vice President of National Sales, taking charge of Estrella's broadcast and digital sales across national spot markets. Both executives will report to Brian Fisher, SVP of Video Sales, who praised their contributions to the company's growth and their ability to deliver results for brands while maintaining multicultural media authenticity.

MediaCo (MDIA) has announced three key senior leadership appointments to drive its multicultural growth strategy. Brian Fisher has been promoted to SVP of Video Sales, bringing extensive experience from major networks like Disney ABC and Turner Broadcasting. Danny Lowry, with 27 years of industry experience, has been elevated to SVP of Audio Sales after successfully leading MediaCo's audio division since 2019. Luis Fernández-Rocha, with over 30 years of Hispanic media experience, joins as SVP of Local Video Sales. These appointments reflect MediaCo's strategic focus on expanding its market presence across both audio and video platforms, particularly in multicultural markets. CEO Albert Rodriguez emphasized that these leaders will be crucial for the company's next growth phase.

MediaCo (NASDAQ: MDIA) showcased its multicultural content strategy at IAB NewFronts 2025, following its acquisition of Estrella Media. The company now reaches 20 million people monthly across video, audio, and events platforms. EstrellaTV reported notable growth, with a 33% surge in April while competitors declined, and an 18% increase in Spanish-language FAST channels. Key announcements include EstrellaTV's new programming slate featuring Don Cheto Al Aire Live and Tengo Talento, Mucho Talento: Nueva Era, plus Tigres Liga MX soccer coverage. The company launched HOT 97 TV FAST Channel with Summer Jam Live Special and Ebro in the Morning Live Show. MediaCo also expanded through partnerships with Hemisphere Media, Curiosity Stream, new EstrellaTV affiliates, and DO IT Outdoors for local advertising solutions.

MediaCo Holding Inc. (NASDAQ: MDIA) and Trace have announced a strategic joint initiative to expand the global reach of Hip Hop and Afro-Urban culture. The partnership, revealed at the Trace Awards & Summit in Zanzibar, combines MediaCo's HOT 97 and WBLS brands with Trace's international media presence.

The collaboration focuses on three key areas:

• Co-producing and distributing exclusive content across digital and streaming platforms
• Co-hosting the Annual Trace Awards and other major events
• Developing new advertising and distribution strategies to increase reach and monetization

This alliance represents the first partnership between a major U.S. Hip Hop platform and a leader in African and global diaspora media, aiming to create a unified platform for music, culture, and community engagement.