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MediaCo Holding Inc. operates a multicultural media platform spanning audio, video, digital and FAST distribution. Its recurring news centers on the EstrellaTV Spanish-language network, HOT 97, WBLS, Sigma Audio Networks and other radio brands, with updates on audience ratings, programming, syndication, affiliate and distribution expansion, advertiser-focused sales channels and live or sponsored content.
Company announcements also cover quarterly financial results, digital advertising mix, the integration of Estrella Media assets acquired in April 2024, and organizational changes that support its television, radio, streaming and digital operations.
MediaCo (Nasdaq: MDIA) is launching HOT 97 TV in New York on March 31, 2026, over-the-air on WASA-TV and continuing carriage on Spectrum channels 811 and 1236 across the New York metro area.
HOT 97 TV brings flagship franchises—Mornings with Mero, Nessa On Air, HOT 97 News, Funk Flex Freestyles—and additional music and Afro-culture programming to TV, streaming, and digital as part of MediaCo's multiplatform distribution strategy.
MediaCo (Nasdaq: MDIA) reported broad February 2026 audience gains across its audio portfolio, led by New York, Southern California, Dallas-Fort Worth, and Houston. Key highlights include Prime AQH +41% YoY for HOT 97, WBLS +35% afternoon AQH among Persons 25-54, and KRQB +200% midday growth.
Ratings cited are from Nielsen Audio PPM, February 2026 Monthly, and management attributes gains to programming strategy and local engagement.
TBL Team Boxing League announced a broadcast partnership with EstrellaTV, owned by MediaCo (Nasdaq: MDIA), to air all TBL fights in Spanish starting March 20, 2026. EstrellaTV will distribute the season across linear, app and FAST channels, reaching nearly 50 million households and devices nationwide.
This marks TBL's first Spanish-language broadcast, broadening access to Hispanic audiences and expanding EstrellaTV's live sports lineup and advertising opportunities.
MediaCo (Nasdaq: MDIA) announced that Senior Advisor Alina Falcón is working with the company’s news leadership to expand Spanish-language news across television, audio, digital, and streaming platforms.
Falcón will advise on editorial strategy and expanded Spanish-language political coverage ahead of the 2026 U.S. midterm elections, as MediaCo invests in culturally relevant programming for multicultural audiences.
Sigma Audio Networks (MDIA) launched InterWave, a digital audio network reaching 210 million monthly unique listeners across mobile apps, web players, and digital audio platforms. The platform unifies broadcast radio and digital audio inventory, offers 100% transparent premium inventory, and reports an average 93% completion rate.
InterWave targets multicultural audiences (over 40% of the U.S. population, >$7 trillion purchasing power) to give advertisers scalable, culturally relevant digital audio reach.
MediaCo (NASDAQ: MDIA) appointed Armando Diaz as Vice President, Operations & Efficiency effective March 16, 2026. Diaz reports to Chief Revenue Officer Brian Fisher and will focus on strengthening operational discipline, simplifying processes, and supporting the company’s EBITDA growth strategy.
Diaz brings more than 20 years of corporate leadership in media and broadcast, and will partner across TV, audio, digital, and streaming businesses to align execution with growth objectives.
MediaCo (Nasdaq: MDIA) appointed Neida Gotay as Vice President, Integrated Sales effective March 13, 2026. Gotay will oversee local and national sales in Orlando and Atlanta and lead business development across Florida to drive integrated, multi-platform revenue growth.
She brings 18 years of media sales experience at Hearst Television. The appointment aligns with MediaCo’s push across TV, audio, digital and streaming and precedes the March 24 launch of EstrellaTV Orlando WDYB 14 and HOT TV WDYB 14.2.
Sigma Audio Networks (Nasdaq: MDIA) launched Alpha Woman, a bilingual (English/Spanish) audio network focused on contemporary music, lifestyle programming and cultural conversation for multicultural women. The network will distribute via Sigma Audio’s national affiliate platform and expand across U.S. markets with additional affiliates expected throughout 2026.
Alpha Woman aims to connect advertisers with multicultural women via integrated broadcast and digital audio campaigns, branded segments, talent integrations, and live experiences.
MediaCo (Nasdaq: MDIA) promoted René Santaella to the newly created role of Chief Growth & Innovation Officer, effective March 9, 2026. He will own MediaCo’s end-to-end “Supply + Growth Engines” across TV, audio, digital and streaming to scale distribution, engagement, inventory and monetization.
Santaella reports to the CEO, joins the C-suite, and will lead content, distribution partnerships, product & audience engagement, data & analytics, tech/AI innovation, and revenue enablement. He served as COO since October 2024 and has prior senior roles at Estrella, Sony Pictures Television and Disney.
MediaCo (Nasdaq: MDIA) said EstrellaTV posted five-year highs, reporting broad audience gains across prime and total-day P18–49 metrics for February 2026. Key highlights include Prime +51% season-to-date, February prime P18–49 at 40.9k (highest since May 2022) and Total Day 21.7k (best since Jan 2021).
Programming shows multiple double-digit and triple-digit gains, 11 monthly YoY increases in 15 months, and out-delivering UniMás on 26 prime nights season-to-date.