Welcome to our dedicated page for Mediaco Hldg news (Ticker: MDIA), a resource for investors and traders seeking the latest updates and insights on Mediaco Hldg stock.
MediaCo Holding Inc. (Nasdaq: MDIA) is a diverse-owned, multi-platform media company in the broadcasting industry, serving multicultural audiences across the United States. Through brands such as Hot 97, WBLS, EstrellaTV, Estrella News, Que Buena Los Angeles, and the Don Cheto Radio Network, MediaCo reports that it reaches over 20 million people monthly via television, radio, digital, and streaming platforms.
This news page aggregates coverage of MediaCo’s announcements across its audio and video businesses. Readers can find updates on programming moves at HOT 97, including new shows such as HOT 97 Mornings with Mero and the expansion of HOT 97 TV into daily live news formats. News items also highlight audience performance across MediaCo’s radio portfolio in markets like New York and Los Angeles, where the company has reported double-digit audience growth in key demographics.
On the television side, MediaCo news frequently focuses on EstrellaTV’s ratings milestones, programming lineup, and sports rights. Recent releases describe record prime-time growth in the P18–49 demographic, driven by franchises such as Tengo Talento Kids, Alarma TV, 100 Latinos Dijeron, and live Liga MX soccer coverage. Additional stories cover EstrellaTV’s broadcast of major Liga MX matches, including the Liga MX Finals, and the network’s broader live sports and streaming initiatives.
MediaCo also issues news about strategic partnerships and alliances, such as its collaboration between EstrellaTV and EVTV Digital Network for real-time reporting from Venezuela, and its agreement with Katz Television Group to represent EstrellaTV stations for national advertising. Corporate updates include leadership promotions across sales, marketing, research, and operations, as well as commentary from executives on the company’s growth across TV, radio, and digital platforms. Investors and media observers can use this page to follow how MediaCo’s brands evolve, how its audience metrics trend, and how new content and partnerships shape its position in multicultural media.
MediaCo (Nasdaq: MDIA) said EstrellaTV posted historic audience growth in 2025, with +14% YoY in Adults 18–49 Mon–Sun prime—the network’s first annual prime-time growth since 2018 and its largest annual gain vs. a prior record of +6%.
Quarterly YoY gains were 2Q25 +23%, 3Q25 +0.3%, and 4Q25 +57%. December and late-night programming notably strengthened viewership; Noticiero Cierre de Edición averaged 35.2k P18–49 in the quarter. Data sources include Nielsen panel tracking and updated Big Data Plus inputs for some recent comparisons.
MediaCo (Nasdaq: MDIA) announced on January 20, 2026 the launch of Sigma Audio Networks, a national multicultural audio network targeting an estimated 150 million people (about 42% of the U.S. population). Sigma aggregates MediaCo’s brands and programming—WBLS-FM, HOT97, Estrella Network, Que Buena Los Angeles, Don Cheto Radio Network—into a unified buy for advertisers, combining premium programming, digital audio, syndication, creator partnerships and live experiences to simplify and scale multicultural audio buying.
MediaCo (Nasdaq: MDIA) announced six strategic leadership promotions across sales, marketing, research, and revenue operations effective January 13, 2026. The moves promote internal continuity and expand senior commercial capacity, elevating Rogerio Alves to SVP, Digital Sales, Sandra Sánchez Ryan to SVP, Multimedia Sales (Network and National Sales), Renee Mizrahi to SVP, Ad Sales Marketing & Communication (adding PR and communications), Mark Sacher to SVP, Research, LeeAnne Scarione to SVP, Pricing, Planning and Sales Analytics, and Alethea Chow to VP, Planning, Pricing and Inventory. Management cited sustained impact, stronger commercial leadership, and continued investment in the company’s brands and revenue efforts.
MediaCo (MDIA) announced that HOT 97 launches a new morning show, HOT 97 Mornings with Mero, premiering Tuesday, January 13, airing 6:00 AM–10:00 AM ET. Hosted by Bronx-born The Kid Mero, the show will feature commentary on culture, sports, music, and current events plus interviews with artists and athletes. The move underscores MediaCo's emphasis on premium talent and expanding HOT 97's reach across radio and digital platforms.
MediaCo (NASDAQ: MDIA) announced a strategic content collaboration between EstrellaTV and EVTV Digital Network / EVTV MIAMI to expand live, real-time news coverage from Venezuela and worldwide.
Under the agreement EstrellaTV gains access to EVTV’s full roster of reporters and correspondents, enabling live reports, breaking updates, and in-depth analysis across linear and digital platforms, including a planned live special edition at 4pm PST / 7pm EST on January 3, 2025. The partnership is presented as a move to strengthen EstrellaTV’s newsgathering capabilities and extend EVTV’s journalism to a broader national audience.
MediaCo (Nasdaq: MDIA) announced the launch of HOT 97 News, a daily live national TV show debuting in January 2026 that blends breaking news, hip hop, entertainment, and unfiltered discussion through the HOT 97 cultural lens.
The show will stream nationally across HOT 97 TV and digital platforms and introduces a local edition, HOT 97 News - Atlanta, airing on WHOT-TV 66 and major streaming services. Hosts include Lana Harris, Ronndell Smith, and producer-on-air Million Connally-Cooper.
MediaCo (Nasdaq: MDIA) announced that KZOM-FM 96.5 in Phoenix, Arizona began carrying Don Cheto Network programming on December 15, 2025. The station is owned by Orozco Broadcasting and expands Don Cheto’s reach into the Phoenix market, described as a fast‑growing Latino market.
The partnership is presented as strengthening Don Cheto’s presence across key Hispanic markets and creating additional scale and advertising opportunities for MediaCo’s audio portfolio heading into 2026.
MediaCo (Nasdaq: MDIA) announced that Katz Television Group will serve as the exclusive national sales representative for political advertising and as the preferred partner for Direct Response and Paid advertising across MediaCo's owned-and-operated EstrellaTV stations.
EstrellaTV reported record audience gains, including a +92% year-over-year prime-time P18–49 increase in November, and is outperforming prior-year averages quarter-to-date. Katz will represent stations in New York, Los Angeles, Miami, Houston, Chicago and Denver, covering four of the top five U.S. Hispanic markets.
MediaCo Holding (Nasdaq: MDIA) reported record prime-time viewership for EstrellaTV driven by the first leg of the Liga MX Finals between Tigres and Toluca.
Key metrics: P2+ prime-time average 185.4k viewers, P18-49 peak 118.6k (EstrellaTV's highest Liga MX audience among P18-49), and second-highest Thursday prime in P18-49 and P25-54 for 2025, outperforming UniMás. The match aired across multiple networks; Telemundo led P18-49 with 364.0k. The championship concluded Dec 14 with Toluca winning on penalties after a 2–2 aggregate.
MediaCo (Nasdaq: MDIA) reported that EstrellaTV delivered a record +92% year‑over‑year prime‑time P18–49 delivery in November 2025, the largest YoY prime‑time growth in the network’s history. The gains were driven by lineup momentum and tentpole franchises: Tengo Talento Kids +65% month‑to‑month (Oct→Nov), Alarma TV +5% MTM, 100 Latinos Dijeron +26% MTM, and Liga MX matches +45% vs pre‑November average. Every weekly P18–49 prime‑time average in November ranked within EstrellaTV’s top 10 weeks of 2025. Quarter‑to‑date 4Q25 P18–49 prime‑time averages exceeded 4Q24 on every night Monday–Saturday, indicating sustained audience growth per Nielsen NNTV Live+Same Day metrics.