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MediaCo Holding Inc. operates a multicultural media platform spanning audio, video, digital and FAST distribution. Its recurring news centers on the EstrellaTV Spanish-language network, HOT 97, WBLS, Sigma Audio Networks and other radio brands, with updates on audience ratings, programming, syndication, affiliate and distribution expansion, advertiser-focused sales channels and live or sponsored content.
Company announcements also cover quarterly financial results, digital advertising mix, the integration of Estrella Media assets acquired in April 2024, and organizational changes that support its television, radio, streaming and digital operations.
MediaCo (Nasdaq: MDIA) appointed Victor Hugo Guzman as Director of Local & National Sales Development on March 2, 2026. Guzman will lead efforts to drive revenue across local and national accounts and work with the Political Sales Team to bolster political advertising ahead of the election cycle.
Guzman brings over two decades of media sales leadership and will focus on building client partnerships and expanding MediaCo’s integrated offerings across linear, streaming, audio, and digital platforms.
MediaCo (Nasdaq: MDIA) said WQHT-FM (HOT 97) rose to #3 in AM Drive for both Adults 25–54 and Adults 18–49 in the January 2026 Nielsen PPM New York book.
AQH gains were +18.5% for Adults 25–54 (19,900 vs. 16,800) and +30.7% for Adults 18–49 (19,600 vs. 15,000), highlighting strong year‑over‑year audience growth in key buying demos.
MediaCo (Nasdaq: MDIA) announced EstrellaTV's Spanish-language broadcast and streaming schedule for the COMBATE GLOBAL 2026 season. The season premieres Thursday, February 26 at 10:00 PM ET/PT and will run weekly on Thursdays with live events from Los Angeles.
All events stream simultaneously on EstrellaTV digital platforms including the EstrellaTV app, FAST channel, and connected TV environments; viewers are directed to the EstrellaTV COMBATE hub for updated fight cards and broadcast times.
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MediaCo (Nasdaq: MDIA) said EstrellaTV opened 2026 with sustained audience gains, reporting a season-to-date +46% prime time increase among Adults 18–49 and a full-month January year-over-year prime time rise of 18%. The network led Spanish-language broadcasters in total day growth at +15% versus Telemundo +12% and Univision -14%.
EstrellaTV averaged 33.2k Adults 18–49 in prime for a top weekly mark and delivered a January final-week total day of 17.2k, its highest since the Updated Big Data Plus Panel began.
MediaCo (Nasdaq: MDIA) appointed Maire Mason as Vice President and General Manager of Local MediaCo Markets, effective January 26, 2026. Mason will oversee local radio and television operations in New York City, Chicago, and Denver, managing brands including HOT 97 (WQHT-FM), WBLS-FM, Luna 107.5 (WBLS-HD2), La Buena (WQHT-HD2), and EstrellaTV’s WMBC-TV.
MediaCo said Mason’s responsibilities are expected to expand to additional markets as the company accelerates national growth. Mason joins from Spanish Broadcasting System and has more than 20 years of experience with prior roles at CBS Radio/Infinity, Univision New York, and Cumulus Media. MediaCo also named Liz Paulino Director of Sales, reporting to Mason.
MediaCo (Nasdaq: MDIA) announced that EstrellaTV will televise and stream every Tigres, Tigres Femenil, FC Juárez and FC Juárez Femenil home match during the Liga MX Torneo Clausura 2026 season.
Coverage runs January through April 2026 under a multi-year rights agreement and includes linear network, FAST channel, the EstrellaTV app, pre-game/halftime/post-game shows and broadcasts on local affiliates in major U.S. markets.
MediaCo (Nasdaq: MDIA) reported strong year-end audience gains across its radio portfolio for Jan–Dec 2025 vs Jan–Dec 2024, citing Nielsen data. Key highlights include New York AQH +18.3% and Share +9.9%, Los Angeles AQH +25.0% and Cume +38.2%, and Dallas AQH +31.1%. Younger demos outperformed, with HOT 97 showing Adults 18–49 AQH +40.6%. The company announced the launch of Sigma Audio Networks, a national multicultural audio platform to scale local reach for national advertisers.
MediaCo (Nasdaq: MDIA) announced that its EstrellaTV network will launch station WDYB-CD in Orlando, Florida, officially signing on as EstrellaTV on March 24, 2026.
The move expands the network's local presence in a rapidly growing Hispanic market where Hearst Television’s WKCF 18.3 previously served as an affiliate for 17 years. Company leaders said the launch reinforces a long-term commitment to Spanish-language, locally relevant programming and aims to create new opportunities for viewers, advertisers, and partners.
MediaCo (Nasdaq: MDIA) said EstrellaTV posted historic audience growth in 2025, with +14% YoY in Adults 18–49 Mon–Sun prime—the network’s first annual prime-time growth since 2018 and its largest annual gain vs. a prior record of +6%.
Quarterly YoY gains were 2Q25 +23%, 3Q25 +0.3%, and 4Q25 +57%. December and late-night programming notably strengthened viewership; Noticiero Cierre de Edición averaged 35.2k P18–49 in the quarter. Data sources include Nielsen panel tracking and updated Big Data Plus inputs for some recent comparisons.