MediaCo Drives the Future of Multiplatform Media: #1 in Broadcast TV Growth and Double-Digit Radio Expansion Across Top Markets

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11/24/2025 - 09:45 AM

NEW YORK--(BUSINESS WIRE)-- MediaCo Holding Inc. (Nasdaq: MDIA) today announced record-setting audience performance across its broadcast television and radio divisions, solidifying the company as one of the fastest-growing and most strategically positioned media portfolios in the United States.

EstrellaTV, MediaCo’s national broadcast television network, is ranked #1 among all broadcast TV networks in P18–49 prime-time growth this season, delivering an impressive +65% year-over-year increase. This achievement positions EstrellaTV as the fastest-rising network in prime among both English and Spanish-language broadcasters.

MediaCo’s radio division is also delivering exceptional momentum. Across New York, Los Angeles, Riverside, Dallas, and Houston, MediaCo’s radio properties have surged +21% in P25–54 total-day audience, securing the portfolio’s status as one of the hottest audio platforms in the nation among core advertiser demos.

“These results reinforce the strength of our strategy and the cultural relevance of our brands,” said Brian Fisher, CRO of MediaCo. “Our growth across TV and radio demonstrates our commitment to delivering premium content, elevating community voices, and providing advertisers with unmatched impact across platforms. The strength of our linear business has become the launchpad for our digital platforms, allowing us to reach an unparalleled level of scale and influence.”

MediaCo continues to expand its reach across broadcast, audio, and digital channels, providing advertisers with scalable, engaged audiences and a competitive advantage in reaching multicultural consumers nationwide.

Sources: Network TV: Nielsen National TV View Program Report, Updated Big Data Plus Panel. P18-49 AA (units); Strict Daypart Mon–Sun 7p–11p (Span); Live+Same Day 2025 vs. 2024 season-to-date (9/22/25–11/09/25 vs. 9/23/24–11/10/24); all English and Spanish-language broadcast networks and digital sub-channels reporting in both seasons. Radio: Nielsen Tapscan. Multiple-market metro P25-54 quarter-hour average audience (New York, Los Angeles, Riverside, Dallas, and Houston); Sep–Oct 2025 vs. Sep–Oct 2024.

About MediaCo
MediaCo Holding Inc. (Nasdaq: MDIA) is a diverse-owned, multi-platform media company serving multicultural audiences across the U.S. Through its influential brands - including HOT 97, WBLS, EstrellaTV, Estrella News, Que Buena Los Angeles, and the Don Cheto Radio Network - MediaCo reaches over 20 million people monthly via television, radio, digital, and streaming platforms. Its content spans music, news, and entertainment across major local and national markets. Learn more at www.mediacoholding.com.