MediaCo Expands EstrellaTV Network Footprint with Launch of WMBC-TV in New York
MediaCo (Nasdaq: MDIA) launched WMBC-TV in New York as EstrellaTV NY, a full-power HD "must carry" station transmitting from One World Trade Center that reaches more than 20 million viewers in the New York metropolitan area.
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Owned and operated by Mountain Broadcasting Corporation, WMBC-TV delivers full-power, over-the-air HD coverage and is carried on all major cable providers’ broadcast tiers. Transmitting from the top of One World Trade Center, the station reaches more than 20 million viewers across the
On October 20, 2025, WMBC-TV officially transitioned to EstrellaTV NY, marking a major milestone in MediaCo’s strategic expansion into the nation’s most influential Hispanic media market. The move strengthens EstrellaTV’s position among the top three Hispanic television networks in
“This marks a defining moment for EstrellaTV, positioning us firmly among the top three Hispanic networks in the nation,” said Albert Rodriguez, CEO of MediaCo. “Our partnership with Mountain Broadcasting gives EstrellaTV an unmatched presence in
“This expansion opens significant new revenue opportunities across our local, national, digital, and live event platforms,” said Brian Fisher, Chief Revenue Officer at MediaCo. “With EstrellaTV NY, advertisers can connect with the nation’s second largest and most influential Hispanic audiences through a unified network that spans television, radio, streaming, and concerts. It’s a powerful ecosystem built to drive engagement and measurable results.”
The launch of EstrellaTV NY strengthens MediaCo’s mission to deliver culturally relevant programming and premium advertising opportunities to multicultural audiences nationwide.
About MediaCo
MediaCo Holding Inc. (Nasdaq: MDIA) is a diverse-owned, multi-platform media company serving multicultural audiences nationwide. Its powerhouse brands—including HOT 97, WBLS, EstrellaTV, Estrella News, Que Buena Los Angeles, and the Don Cheto Radio Network—reach more than 20 million people each month across television, radio, digital, and streaming platforms. Learn more at https://mediaco.now.
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Media Contact: press@mediacoholding.com
Source: MediaCo Holding Inc.