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MediaCo Holding Inc. operates a multicultural media platform spanning audio, video, digital and FAST distribution. Its recurring news centers on the EstrellaTV Spanish-language network, HOT 97, WBLS, Sigma Audio Networks and other radio brands, with updates on audience ratings, programming, syndication, affiliate and distribution expansion, advertiser-focused sales channels and live or sponsored content.
Company announcements also cover quarterly financial results, digital advertising mix, the integration of Estrella Media assets acquired in April 2024, and organizational changes that support its television, radio, streaming and digital operations.
MediaCo (Nasdaq: MDIA) reported record audience gains across broadcast TV and radio for the 2025 season-to-date and recent quarter.
EstrellaTV ranked #1 in P18–49 prime-time growth, posting a +65% YoY increase (Live+Same Day, 9/22/25–11/09/25 vs. 9/23/24–11/10/24). MediaCo radio properties rose +21% in P25–54 total-day audience across New York, Los Angeles, Riverside, Dallas, and Houston (Sep–Oct 2025 vs. Sep–Oct 2024).
Data sources cited include Nielsen National TV View Program Report and Nielsen Tapscan. The company framed the linear gains as a catalyst for expanded digital reach and advertiser scale across multicultural audiences.
MediaCo (Nasdaq: MDIA) reported third-quarter results for the period ended September 30, 2025, and nine-month 2025 totals. Year-to-date net revenue rose to $94.7M, up 51% vs. prior year, driven by assets from the April 2024 Estrella acquisition. Digital revenue reached $17M, representing 49.2% of advertising sales. Year-to-date net loss was $33.9M (versus prior-year net income $2.9M), primarily driven by a change in fair value of warrant shares liability. Year-to-date Adjusted EBITDA improved to $5.0M (5% margin) from a loss of $4.6M the prior year. Q3 net revenues were $35.4M and Q3 Adjusted EBITDA was $2.1M (6% margin).
MediaCo (Nasdaq: MDIA) appointed Albert Rodriguez to its Board of Directors on November 20, 2025.
Mr. Rodriguez was named President and Chief Executive Officer in early 2025 and previously served as Chief Revenue Officer after joining MediaCo in 2024. The company said his board appointment recognizes his work on capital structure, strategic priorities and growth direction. Mr. Rodriguez brings over 25 years of media experience, including prior roles as President and COO of Spanish Broadcasting System (2012–2023). He received the 2025 Visionary Award from the National Association of Hispanic Journalists and holds memberships on several industry boards and councils.
MediaCo (Nasdaq: MDIA) is expanding its HOT 97 and WBLS audio brands to Dot 2 in Los Angeles, Riverside, Dallas, and Houston. The company will offer 24/7 channels with Hip Hop, R&B, exclusive interviews, live performances, lifestyle programming, and local community content.
The Dot 2 channels will launch on December 1, 2025 and will be available across major streaming and digital platforms to reach listeners across Southern California and Texas.
MediaCo (Nasdaq: MDIA) said EstrellaTV posted historic audience gains in October 2025, delivering its largest year‑over‑year monthly percentage increase among Adults 18‑49 since Nielsen measurement began in March 2010.
Key metrics: Prime‑time P18‑49 rose +60% YoY from 16.2k to 25.9k; week one averaged 33.0k and week four 32.6k. Top nightly marks included Wednesday 78.5k and Sunday 38.1k. Live sports recorded the two highest-rated Liga MX matches of 2025 in P18‑49: 42.6k (Oct. 24) and 40.7k (Oct. 25).
Quarter‑to‑date through week five, EstrellaTV leads Spanish‑language networks in prime time P18‑49 growth at +47% vs. Telemundo +5% and Univision -13%. Total‑day P18‑49 rose to 9.2k in October from 8.2k a year earlier.
MediaCo (Nasdaq: MDIA) announced that flagship station WQHT-FM (HOT 97) posted record September 2025 audience levels among Adults 18-49 during radio prime (Mon–Fri 6am–7pm).
Key metrics: 17,300 Adult 18-49 listeners per quarter-hour (+68% vs Sept 2024); market rank rose from #9 to #4 among 27 New York stations. Morning Drive 17,000 (+55%); Afternoon Drive 20,800 (+82%) and ranked #3; Weekend (6am–midnight) averaged 12,200 (+61%). For the total week (Mon–Sun 6am–midnight) HOT 97 averaged 14,400 listeners per quarter-hour and ranked #3.
MediaCo (Nasdaq: MDIA) said flagship hip hop station WQHT-FM HOT 97 recorded its highest-ever Adult 18-49 audiences during radio prime in September 2025.
Key metrics: 17,300 Adult 18-49 listeners per quarter-hour (+68% vs Sept 2024); Morning Drive 17,000 AQH (+55%); Afternoon Drive 20,800 AQH (+82%); Weekend (6a–midnight) 12,200 AQH (+61%); total week 14,400 AQH, ranking #3 among Adults 18-49.
MediaCo (Nasdaq: MDIA) said EstrellaTV opened the 2025–26 broadcast season as the fastest-growing Spanish‑language network by key ratings. Through the first three weeks of the season, EstrellaTV is +29% YoY in Adults 18–49, Monday–Sunday prime, and +45% YoY in Monday–Friday prime among Adults 18–49. October 2025 prime average is currently +34% vs October 2024. Local station gains include Los Angeles (KRCA) more than doubling weekday prime vs prior year in Sep 2025, Dallas (QFAA) posting three highest weekday primes Jul–Sep 2025, New York (WASA) posting top 3Q25 dayparts for Adults 25–54, and Miami (WGEN) setting September 2025 record gains.
Company executives attributed growth to programming that resonates with Hispanic audiences.
MediaCo (Nasdaq: MDIA) launched WMBC-TV in New York as EstrellaTV NY, a full-power HD "must carry" station transmitting from One World Trade Center that reaches more than 20 million viewers in the New York metropolitan area.
The station is carried on all major cable providers' broadcast tiers and officially transitioned to EstrellaTV NY on October 20, 2025. MediaCo says the move strengthens EstrellaTV's position among the top three Hispanic television networks in the U.S. and expands advertising and audience reach across local, national, digital, and live-event platforms.
MediaCo (Nasdaq: MDIA) on October 7, 2025 launched a >100-person 2026 Political Team focused on political advertising across television, radio, streaming, digital and out-of-home (OOH) with emphasis on swing states.
The company highlighted an exclusive partnership with Do It Outdoors, geofencing/shadow fencing tools, advanced analytics, and a Miller Kaplan report showing MediaCo captured 44% of political and advocacy revenue in New York through July 2025, generating seven-figure results. Tomas N. Regalado was named VP of Strategic Business Affairs; MediaCo plans to recruit 20–25 new sellers for key swing states.