Welcome to our dedicated page for Mediaco Hldg news (Ticker: MDIA), a resource for investors and traders seeking the latest updates and insights on Mediaco Hldg stock.
MediaCo Holding Inc. (Nasdaq: MDIA) is a diverse-owned, multi-platform media company in the broadcasting industry, serving multicultural audiences across the United States. Through brands such as Hot 97, WBLS, EstrellaTV, Estrella News, Que Buena Los Angeles, and the Don Cheto Radio Network, MediaCo reports that it reaches over 20 million people monthly via television, radio, digital, and streaming platforms.
This news page aggregates coverage of MediaCo’s announcements across its audio and video businesses. Readers can find updates on programming moves at HOT 97, including new shows such as HOT 97 Mornings with Mero and the expansion of HOT 97 TV into daily live news formats. News items also highlight audience performance across MediaCo’s radio portfolio in markets like New York and Los Angeles, where the company has reported double-digit audience growth in key demographics.
On the television side, MediaCo news frequently focuses on EstrellaTV’s ratings milestones, programming lineup, and sports rights. Recent releases describe record prime-time growth in the P18–49 demographic, driven by franchises such as Tengo Talento Kids, Alarma TV, 100 Latinos Dijeron, and live Liga MX soccer coverage. Additional stories cover EstrellaTV’s broadcast of major Liga MX matches, including the Liga MX Finals, and the network’s broader live sports and streaming initiatives.
MediaCo also issues news about strategic partnerships and alliances, such as its collaboration between EstrellaTV and EVTV Digital Network for real-time reporting from Venezuela, and its agreement with Katz Television Group to represent EstrellaTV stations for national advertising. Corporate updates include leadership promotions across sales, marketing, research, and operations, as well as commentary from executives on the company’s growth across TV, radio, and digital platforms. Investors and media observers can use this page to follow how MediaCo’s brands evolve, how its audience metrics trend, and how new content and partnerships shape its position in multicultural media.
MediaCo (Nasdaq: MDIA) said flagship hip hop station WQHT-FM HOT 97 recorded its highest-ever Adult 18-49 audiences during radio prime in September 2025.
Key metrics: 17,300 Adult 18-49 listeners per quarter-hour (+68% vs Sept 2024); Morning Drive 17,000 AQH (+55%); Afternoon Drive 20,800 AQH (+82%); Weekend (6a–midnight) 12,200 AQH (+61%); total week 14,400 AQH, ranking #3 among Adults 18-49.
MediaCo (Nasdaq: MDIA) said EstrellaTV opened the 2025–26 broadcast season as the fastest-growing Spanish‑language network by key ratings. Through the first three weeks of the season, EstrellaTV is +29% YoY in Adults 18–49, Monday–Sunday prime, and +45% YoY in Monday–Friday prime among Adults 18–49. October 2025 prime average is currently +34% vs October 2024. Local station gains include Los Angeles (KRCA) more than doubling weekday prime vs prior year in Sep 2025, Dallas (QFAA) posting three highest weekday primes Jul–Sep 2025, New York (WASA) posting top 3Q25 dayparts for Adults 25–54, and Miami (WGEN) setting September 2025 record gains.
Company executives attributed growth to programming that resonates with Hispanic audiences.
MediaCo (Nasdaq: MDIA) launched WMBC-TV in New York as EstrellaTV NY, a full-power HD "must carry" station transmitting from One World Trade Center that reaches more than 20 million viewers in the New York metropolitan area.
The station is carried on all major cable providers' broadcast tiers and officially transitioned to EstrellaTV NY on October 20, 2025. MediaCo says the move strengthens EstrellaTV's position among the top three Hispanic television networks in the U.S. and expands advertising and audience reach across local, national, digital, and live-event platforms.
MediaCo (Nasdaq: MDIA) on October 7, 2025 launched a >100-person 2026 Political Team focused on political advertising across television, radio, streaming, digital and out-of-home (OOH) with emphasis on swing states.
The company highlighted an exclusive partnership with Do It Outdoors, geofencing/shadow fencing tools, advanced analytics, and a Miller Kaplan report showing MediaCo captured 44% of political and advocacy revenue in New York through July 2025, generating seven-figure results. Tomas N. Regalado was named VP of Strategic Business Affairs; MediaCo plans to recruit 20–25 new sellers for key swing states.
MediaCo (MDIA) is expanding HOT 97 into Atlanta with the launch of WHOT-TV 66, a partnership with TRACE and owner CNZ Communications, SE, LLC.
CNZ flipped WGBP-TV to WHOT-TV on October 1, 2025. WHOT-TV 66 will begin airing HOT 97 Originals, TRACE Afro-urban programming, and a new local news format called ATLNOW starting at 12:01 AM on October 30, 2025.
The move positions HOT 97’s 30+-year brand in Atlanta’s television market to showcase music, lifestyle, and Black culture through a local TV platform.
The Hip Hop Museum (THHM) will host its annual Black Tie Benefit Gala "Building Hip Hop's Forever Home" on October 15th at Cipriani Wall Street, with HOT 97 as the official media partner. The event will honor several influential figures including Andre Harrell (posthumous), Slick Rick, Fat Joe, and other cultural leaders.
The gala builds momentum toward THHM's grand opening in Fall 2026, which will feature a 55,000 square-foot world-class cultural institution. The evening will include a special performance by DJ Cassidy and surprise guest appearances. Key sponsors include Amazon, JP Morgan Chase, Proskauer Rose, LLP, Reservoir Media, and MediaCo's HOT 97.
MediaCo (NASDAQ:MDIA) announces a significant milestone in the production of ¡VIVA! The Spanish Audio Bible, a cinematic audio dramatization featuring 368 biblical characters. The project will conduct recording sessions from September 21-26, 2025, at Miami's prestigious Crescent Moon Studios and Criteria Studios.
The production features an impressive roster of Latin talent, including Julián Gil as Jesus, alongside stars like La India, Tito Puente Jr., and Víctor Manuelle. The project is being produced with five-time Grammy winner Rudy Pérez and will be promoted through MediaCo's EstrellaTV network, reaching audiences across the U.S., Latin America, and Spain.
The audio Bible will launch globally on January 5, 2026, through a proprietary mobile app available on Apple App Store and Google Play as a subscription-based service.
MediaCo's (NASDAQ:MDIA) Spanish-language network EstrellaTV reported significant ratings growth as the broadcast season concludes. The network has outperformed UniMás in 52 weekday prime hours, up from just 9 hours in the previous year.
While major competitors face declining viewership (Univision -11%, Telemundo -15%, UniMás -18%), EstrellaTV maintained its P18-49 weekday prime delivery year-over-year. The network has exceeded its season-to-date P18-49 prime average for five consecutive weeks and is tracking ahead of last year's quarterly prime average, marking two straight quarters of growth in this key demographic.
MediaCo Holding Inc. (Nasdaq: MDIA) has secured exclusive U.S. television rights for Miss Universe Mexico 2025 through its EstrellaTV network. The broadcast will follow a two-part strategy: initial coverage during a LIGA MX soccer match on September 13th via split screen, followed by the full three-hour prime-time broadcast on September 14th from 6pm-9pm.
EstrellaTV, which reaches millions of Hispanic households through various platforms, will integrate the beauty pageant coverage with its sports programming to maximize audience engagement and create enhanced advertising opportunities. CEO Albert Rodriguez highlighted the strategic pairing of Miss Universe Mexico with LIGA MX broadcast as a way to build anticipation while offering advertisers a powerful platform to reach Hispanic audiences.
MediaCo Holding (Nasdaq: MDIA) has announced the weekday lineup for its flagship radio station HOT 97, New York's premier Hip Hop radio station. The schedule features prominent personalities including Ebro in the Morning (5am-11am), DJ Drewski (11am-1pm), Nessa (1pm-5pm), and Funk Flex (5pm-10pm).
The station emphasizes its commitment to Hip Hop culture and music accessibility, offering multiple listening options through traditional radio, HOT97.com, and the HOT 97 mobile app. The programming strategy aims to maintain the station's position as a cultural cornerstone in the Tri-State area and beyond.