/C O R R E C T I O N -- Mondelēz International/
Rhea-AI Summary
Mondelēz International (Nasdaq: MDLZ) and the OREO brand launch the limited‑edition MARVEL OREO Stuf of Legends Cookies, debuting in U.S. retail on February 2, 2026 with special packs featuring Avengers, Spider‑Man, X‑Men and Fantastic Four.
Packs include artwork by Todd Nauck, a color‑changing creme (gray to blue), and a record‑setting 32 cookie embossments. Three pack variations will be available at launch; a fourth pack is delayed and tied to a fan engagement sweepstakes accessible via QR code or MarvelOREOStufOfLegends.com. Mondelēz reported 2024 net revenues of approximately $36.4 billion.
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News Market Reaction
On the day this news was published, MDLZ declined 1.10%, reflecting a mild negative market reaction.
Data tracked by StockTitan Argus on the day of publication.
In the news release, Marvel and the OREO Brand Unite for a First-of-Its-Kind Collaboration: The MARVEL OREO Stuf of Legends Cookies, issued 21-Jan-2026 by Mondelēz International over PR Newswire, we are advised by the company that changes have been made. The complete, corrected release follows, with additional details at the end:
Marvel and the OREO Brand Unite for a First-of-Its-Kind Collaboration: The MARVEL OREO Stuf of Legends Cookies
The OREO brand launches Marvel-inspired cookie packs featuring the Avengers, Spider-Man, X-Men and Fantastic Four, debuting February 2.
Rewriting the rule book on fandom engagement, the OREO brand and Marvel designed this legendary collaboration with Marvel superfans in mind, blending a heroic storyline with the OREO cookies themselves. Much like how Marvel fans treasure their comics and memorabilia, the MARVEL OREO Stuf of Legends Cookies feature four special-edition packs, illustrations by renowned Marvel Comics artist Todd Nauck, and contain a record-breaking 32 cookie embossments* showcasing iconic characters from the Avengers, Spider-Man, X-Men, and Fantastic Four.
The MARVEL OREO Stuf of Legends Cookie Packs will also feature a first-of-its-kind innovation: a color-changing creme (gray to blue) adding an interactive, unexpected twist to every bite.
"OREO cookies and Marvel's epic Super Heroes share something powerful: the ability to spark joy, inspire connection, and create moments that resonate with fans," said Matt Foley, Vice President, OREO. "This collaboration takes the iconicity of both brands and channels it into an experience where fans are not just spectators, but participants encouraged to immerse themselves in Super Hero-inspired play through the lens of OREO cookies. By fusing our playful DNA with Marvel's legendary universe, we're building an unforgettable experience that secures the OREO brand as a cultural icon."
So far, only three pack variations are set to hit shelves, with an elusive fourth pack still en route for delivery; but Marvel's mischievous villains are blocking the delivery trucks from ever arriving. That's where the fans come in.
Beginning on February 2, Marvel and the OREO brand invite fans to assemble and guide a fleet of delivery trucks, ensuring the prized fourth pack reaches its destination while thwarting the evil force derailing its journey. Fans can enter and unite to guide the fleet across the country by scanning the QR code on the MARVEL OREO Stuf of Legends Cookie Packs or visiting MarvelOREOStufOfLegends.com. After registering for the promotion, participants can vote on which route the truck should take and 'scan' the routes to uncover any dangers. Each vote and route scan earns entries into a sweepstakes drawing for the chance to win a
"Marvel fans expect epic in every moment, not just in the stories we tell, but in how they experience the brand every day," said Liz Shortreed, SVP,
Special-edition packs will be available for presale starting on January 26, at OREO.com/UnwrapTheCollab, with a nationwide retail launch beginning on February 2, available for a limited time, while supplies last.
But wait: Marvel and the OREO brand's story doesn't end here. Will the fourth pack make it safely to stores?
To follow along as the plot thickens on the MARVEL OREO Stuf of Legends Cookies, fans can visit MarvelOREOStufOfLegends.com or follow OREO on Facebook @OREOUnitedStates, Twitter/X @OREO, TikTok @OREO, and Instagram @OREO to be among the first to know. You won't want to miss what's next in this one-two punch of a collaboration!
*Pack designs may vary.
**NO PURCHASE OR QR CODE SCAN NECESSARY. Std.msg & data rates apply to scans. Open to legal residents of the 50 U.S. (D.C.) 18 years or older (19 and older in AL and NE). Ends 2/18/26 at 11:59 p.m. To enter and for Official Rules, including odds, free method of entry, and prize descriptions, visit www.marveloreostufoflegends.com. Void where prohibited.
About OREO Cookies
OREO® is AMERICA'S FAVORITE COOKIE®, available in more than 100 countries around the globe. Over 60 billion OREO® cookies are sold each year with more than 20 billion of those cookies sold in the
About Mondelēz International
Mondelēz International, Inc. (Nasdaq: MDLZ) empowers people to snack right in over 150 countries around the world. With 2024 net revenues of approximately
Media Contact
Weber Shandwick OREO Team
wswnycoreo@webershandwick.com
Correction: The OREO cookie line-up photo has been updated.
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SOURCE Mondelēz International
FAQ
When will MARVEL OREO Stuf of Legends cookies (MDLZ) be available in stores?
What makes the MARVEL OREO Stuf of Legends packs unique for MDLZ investors and fans?
How can consumers enter the MARVEL OREO sweepstakes tied to the MDLZ release?
What prizes are offered in the MARVEL OREO Stuf of Legends sweepstakes tied to MDLZ?
Are the MARVEL OREO Stuf of Legends packs a limited release for MDLZ?
What recent revenue figure did Mondelēz report that indicates company scale for MDLZ investors?
