Marvel and the OREO Brand Unite for a First-of-Its-Kind Collaboration: The MARVEL OREO Stuf of Legends Cookies

Rhea-AI Summary

Mondelēz International (Nasdaq: MDLZ) and the OREO brand launch the limited-time MARVEL OREO Stuf of Legends Cookies, debuting nationwide on February 2, 2026 with presales starting January 26. Four special-edition packs feature art by Todd Nauck, a record 32 cookie embossments, and a color-changing creme (gray to blue). Fans can unlock a mystery fourth pack via a promotional QR-code sweepstakes offering prizes including a $1,400 check, a $500 Disney.com gift card, and a $100 OREO.com code. Mondelēz reported 2024 net revenues of approximately $36.4 billion.

News Market Reaction – MDLZ

-1.10%

-1.10% Session close to close

In the Jan 21 session, MDLZ declined 1.10%, reflecting a mild negative market reaction.

Data tracked by StockTitan Argus on the day of publication.

Market Context

This announcement centers on a Marvel-branded OREO line, limited-time packaging, and an interactive ...

Analysis

This announcement centers on a Marvel-branded OREO line, limited-time packaging, and an interactive sweepstakes, underlining Mondelēz’s focus on brand partnerships and consumer engagement. Historically, recent headlines have ranged from product recalls to dividend declarations and an upcoming earnings release, while regulatory filings noted higher sales but softer profitability. Investors may watch future disclosures for any quantified impact on volumes or margins and how initiatives like this support OREO’s scale of over 60 billion cookies sold annually.

Key Figures

Cookie embossments: 32 embossments Sweepstakes cash prize: $1,400 Disney gift card: $500 +5 more

8 metrics

Cookie embossments 32 embossments MARVEL OREO Stuf of Legends Cookies designs

Sweepstakes cash prize $1,400 Check awarded to sweepstakes winner

Disney gift card $500 Disney.com gift card sweepstakes prize

OREO.com code $100 Digital code for OREO.com in sweepstakes

Countries with OREO more than 100 countries Global OREO availability

Annual OREO sales over 60 billion cookies OREO cookies sold each year

U.S. OREO sales more than 20 billion cookies OREO cookies sold annually in the U.S.

2024 net revenues $36.4 billion Mondelēz International 2024 net revenues

Historical Context

5 past events · Latest: Jan 13 (Neutral)

5 events

Date	Event	Sentiment	24h Move	Catalyst
Jan 13	Earnings date set	Neutral	+2.3%	Announced timing of Q4/FY 2025 results and conference call.
Dec 30	Product recall update	Negative	-0.4%	Expanded U.S. recall for CHIPS AHOY! Baked Bites Brookie SKUs.
Dec 24	Product recall	Negative	+0.9%	Initial voluntary recall of two CHIPS AHOY! Baked Bites Brookie SKUs.
Dec 11	Dividend declaration	Positive	-0.2%	Declared regular quarterly dividend of $0.50 per share.
Nov 28	Limited recall	Negative	-2.0%	Limited recall of 70 cases of RITZ Peanut Butter Cracker Sandwiches.

24h Move is the share-price change in the day after each event; other market factors may also have contributed.

Recent Company History

Recent news for Mondelēz has mixed operational and corporate items. In Nov–Dec 2025, the company announced limited and expanded voluntary recalls for certain RITZ and CHIPS AHOY! products, with modest share reactions between about -2% and +1%. A regular quarterly dividend of $0.50 per share was declared on Dec 11, 2025. On Jan 13, 2026, Mondelēz set its Q4/FY 2025 earnings date, and the stock rose about 2.31% afterward. Today’s Marvel OREO collaboration fits into a brand-building and marketing narrative rather than a balance-sheet event.

Key Terms

qr code, sweepstakes, standard and poor's 500, nasdaq 100, +1 more

5 terms

qr code technical

"Fans can enter and unite to guide the fleet across the country by scanning the QR code..."

A QR code is a square, two‑dimensional barcode that stores information such as a website link, payment details, or product data and can be read instantly by a smartphone camera. For investors it matters because companies use QR codes to drive customer engagement, speed payments, track inventory, or provide instant access to reports and disclosures—similar to a digital shortcut that connects physical items or ads directly to online actions that can affect sales, costs, and transparency.

sweepstakes financial

"Each vote and route scan earns entries into a sweepstakes drawing..."

A sweepstakes is a promotional contest where participants enter for a chance to win prizes, often by submitting their contact information or completing simple tasks. Unlike lotteries, they usually do not require a purchase to participate. For investors, sweepstakes can impact a company's reputation or marketing expenses, but they typically do not directly influence financial performance or stock value.

standard and poor's 500 financial

"Mondelēz International is a proud member of the Standard and Poor's 500..."

The Standard and Poor's 500 is a broad stock market index that tracks the performance of 500 large U.S. companies, covering many sectors of the economy. Investors use it as a common benchmark to judge how well their portfolios or funds are doing and to gauge overall market health—like a thermometer for the stock market—so shifts in the index often influence buying, selling and portfolio strategy.

nasdaq 100 financial

"Mondelēz International is a proud member of the Standard and Poor's 500, Nasdaq 100..."

A stock market index that tracks the 100 largest non‑financial companies listed on the Nasdaq exchange, representing a concentrated portfolio of big, often technology‑oriented firms. It matters to investors because it acts like a single shopping cart of leading growth companies—used as a benchmark to judge performance, the basis for many ETFs and derivatives, and a quick way to gain or compare exposure to the market segment dominated by large-cap, growth-oriented stocks.

dow jones sustainability index financial

"Mondelēz International is a proud member of the ... Dow Jones Sustainability Index."

A Dow Jones Sustainability Index is a stock market benchmark that lists companies judged to perform best on environmental, social and governance factors. Think of it as a report card that ranks firms on sustainability practices—such as pollution control, labor standards and board oversight—so investors can compare responsible businesses and build funds tied to those rankings. It matters because inclusion signals lower long-term risk and can attract capital from investors seeking sustainable choices.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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The OREO brand launches Marvel-inspired cookie packs featuring the Avengers, Spider-Man, X-Men and Fantastic Four, debuting February 2.

EAST HANOVER, N.J., Jan. 21, 2026 /PRNewswire/ -- For generations, the OREO brand has created playful moments of connection to bring AMERICA'S FAVORITE COOKIE® to snackers. Now, it's carrying that same spirit of joy and togetherness to another dedicated fanbase as it launches the MARVEL OREO Stuf of Legends Cookies at retailers nationwide on February 2.

Rewriting the rule book on fandom engagement, the OREO brand and Marvel designed this legendary collaboration with Marvel superfans in mind, blending a heroic storyline with the OREO cookies themselves. Much like how Marvel fans treasure their comics and memorabilia, the MARVEL OREO Stuf of Legends Cookies feature four special-edition packs, illustrations by renowned Marvel Comics artist Todd Nauck, and contain a record-breaking 32 cookie embossments* showcasing iconic characters from the Avengers, Spider-Man, X-Men, and Fantastic Four.

The MARVEL OREO Stuf of Legends Cookie Packs will also feature a first-of-its-kind innovation: a color-changing creme (gray to blue) adding an interactive, unexpected twist to every bite.

"OREO cookies and Marvel's epic Super Heroes share something powerful: the ability to spark joy, inspire connection, and create moments that resonate with fans," said Matt Foley, Vice President, OREO. "This collaboration takes the iconicity of both brands and channels it into an experience where fans are not just spectators, but participants encouraged to immerse themselves in Super Hero-inspired play through the lens of OREO cookies. By fusing our playful DNA with Marvel's legendary universe, we're building an unforgettable experience that secures the OREO brand as a cultural icon."

So far, only three pack variations are set to hit shelves, with an elusive fourth pack still en route for delivery; but Marvel's mischievous villains are blocking the delivery trucks from ever arriving. That's where the fans come in.

Beginning on February 2, Marvel and the OREO brand invite fans to assemble and guide a fleet of delivery trucks, ensuring the prized fourth pack reaches its destination while thwarting the evil force derailing its journey. Fans can enter and unite to guide the fleet across the country by scanning the QR code on the MARVEL OREO Stuf of Legends Cookie Packs or visiting MarvelOREOStufOfLegends.com. After registering for the promotion, participants can vote on which route the truck should take and 'scan' the routes to uncover any dangers. Each vote and route scan earns entries into a sweepstakes drawing for the chance to win a $1,400 check, a $500 Disney.com gift card, and $100 OREO.com digital code, which the winner may use to create their very own "Marvel OREO Command Center", which could include a gaming center, Marvel merchandise, and OREO snacks**.

"Marvel fans expect epic in every moment, not just in the stories we tell, but in how they experience the brand every day," said Liz Shortreed, SVP, Americas and Global Softlines, Disney Consumer Products. "Teaming up with the OREO brand allows us to extend Marvel's storytelling into everyday activities, transforming snack time into a fun fan moment with iconic characters and interactive digital experiences."

Special-edition packs will be available for presale starting on January 26, at OREO.com/UnwrapTheCollab, with a nationwide retail launch beginning on February 2, available for a limited time, while supplies last.

But wait: Marvel and the OREO brand's story doesn't end here. Will the fourth pack make it safely to stores?

To follow along as the plot thickens on the MARVEL OREO Stuf of Legends Cookies, fans can visit MarvelOREOStufOfLegends.com or follow OREO on Facebook @OREOUnitedStates, Twitter/X @OREO, TikTok @OREO, and Instagram @OREO to be among the first to know. You won't want to miss what's next in this one-two punch of a collaboration!

*Pack designs may vary.

**NO PURCHASE OR QR CODE SCAN NECESSARY. Std.msg & data rates apply to scans. Open to legal residents of the 50 U.S. (D.C.) 18 years or older (19 and older in AL and NE). Ends 2/18/26 at 11:59 p.m. To enter and for Official Rules, including odds, free method of entry, and prize descriptions, visit www.marveloreostufoflegends.com. Void where prohibited.

About OREO Cookies
OREO® is AMERICA'S FAVORITE COOKIE®, available in more than 100 countries around the globe. Over 60 billion OREO® cookies are sold each year with more than 20 billion of those cookies sold in the U.S. annually. An estimated 500 billion OREO® cookies have been sold since the first OREO® biscuit was developed in 1912. For more information, follow OREO® on Facebook @OREOUnitedStates, Twitter/X @OREO, TikTok @OREO, or on Instagram @OREO.

About Mondelēz International
Mondelēz International, Inc. (Nasdaq: MDLZ) empowers people to snack right in over 150 countries around the world. With 2024 net revenues of approximately $36.4 billion, MDLZ is leading the future of snacking with iconic global and local brands such as OREO, RITZ, LU, CLIF BAR and TATE'S BAKE SHOP biscuits and baked snacks, as well as CADBURY DAIRY MILK, MILKA and TOBLERONE chocolate. Mondelēz International is a proud member of the Standard and Poor's 500, Nasdaq 100 and Dow Jones Sustainability Index. Visit www.mondelezinternational.com or follow the company on X at www.x.com/MDLZ.

Media Contact
Weber Shandwick OREO Team
wswnycoreo@webershandwick.com

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SOURCE Mondelēz International

FAQ

When will MARVEL OREO Stuf of Legends Cookies be available for purchase (MDLZ)?

Special-edition packs presale begins January 26, 2026, with a nationwide retail launch on February 2, 2026, while supplies last.

What are the unique product features of MARVEL OREO Stuf of Legends Cookies from MDLZ?

The packs include art by Todd Nauck, a record 32 cookie embossments across characters, and a color-changing creme that shifts from gray to blue.

How can consumers enter the MARVEL OREO sweepstakes tied to MDLZ's collaboration?

Scan the QR code on packs or visit MarvelOREOStufOfLegends.com, register, vote on delivery routes and scan routes to earn sweepstakes entries.

What prizes are offered in the MARVEL OREO Stuf of Legends Cookies sweepstakes?

Prizes include a $1,400 check, a $500 Disney.com gift card, and a $100 OREO.com digital code.

Does Mondelēz disclose any financial context related to MDLZ in this announcement?

Yes; the company notes 2024 net revenues of approximately $36.4 billion in the announcement.