Mondelēz International State of Snacking Survey: Holiday Memories Help Shape Our Snacking Choices

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Mondelz International (Nasdaq: MDLZ) published its sixth annual State of Snacking survey on Oct. 16, 2025, reporting that holiday traditions and childhood memories strongly shape snacking behavior worldwide.

Key findings: 76% link fond childhood memories to sharing snacks, 78% share favorite childhood snacks, and 73% say family snacks are passed down generations; highest prevalence seen in the Philippines, Indonesia, China and India.

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• Many consumers link snacking to some of their most treasured childhood experiences.
• Snacking habits often become deeply ingrained in family traditions and are passed down through generations.
• The strong prevalence of sharing snacks in Asian cultures suggests a heightened value placed on communal experiences and honoring heritage.
  
  

CHICAGO, Oct. 16, 2025 (GLOBE NEWSWIRE) -- As the holiday season approaches, cherished traditions and heartwarming childhood memories deeply influence our snacking choices, according to findings from the sixth annual State of Snacking™ report published by Mondelēz International, Inc. (Nasdaq: MDLZ).

Developed in partnership with The Harris Poll, the State of Snacking survey tracks snacking behaviors among thousands of consumers across 12 countries. Recent survey findings show tradition and a sense of connection shape snacking habits globally, with these factors holding special significance in Asian cultures – from Mid-Autumn Festival to Diwali, snacks have become integral to cultural celebrations.

• Connected by Snacks: 76% agree, “Some of my fondest childhood memories include sharing a snack with my parents.”
• Sharing the Tradition: 78% of global consumers enjoy sharing their favorite childhood snacks with others. This is especially prevalent in the Philippines (90%), Indonesia (90%), China (86%) and India (86%).
• Snacks Span Generations: 73% of global consumers agree that there are certain snacks their family eats that have been passed down through many generations. This resonates strongly in Indonesia (88%), India (85%), and the Philippines (84%).
  

“Snacking is about more than satisfying a craving – it’s about tapping into cherished memories and forging deeper connections, particularly during the holiday season,” said Melissa Davies, Senior Manager, Global Insights & Trendspotting at Mondelēz International. “Whether it's recreating childhood memories or establishing new rituals, snacks play a central role in celebrating the holidays and strengthening bonds.”

Mondelēz International continues to offer a range of products that have been part of family traditions for generations. Additional findings from the State of Snacking report are available for download at www.mondelezinternational.com/stateofsnacking/.

About Mondelēz International
Mondelēz International, Inc. (Nasdaq: MDLZ) empowers people to snack right in over 150 countries around the world. With 2024 net revenues of approximately $36.4 billion, MDLZ is leading the future of snacking with iconic global and local brands such as Oreo, Ritz, LU, Clif Bar and Tate's Bake Shop biscuits and baked snacks, as well as Cadbury Dairy Milk, Milka and Toblerone chocolate. Mondelēz International is a proud member of the Dow Jones Best-in-Class North America and World Indices, formerly Dow Jones Sustainability Indices. Visit www.mondelezinternational.com or follow the company on X at x.com/MDLZ.

Contact:	Desiree Battaglia (Media)	Shep Dunlap (Investors)
	+1 847 943 4772	1-847-943-5454
	news@mdlz.com	ir@mdlz.com

A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/41386b2c-67be-417c-8e95-140da2d993dc. 

FAQ

What did Mondelz (MDLZ) report in the Oct. 16, 2025 State of Snacking survey?

The survey found holiday traditions and childhood memories strongly influence snacking: 76% cite fond snack memories, 78% share childhood snacks, 73% report multi‑generation snacks.

Which countries showed the highest rates of sharing childhood snacks in the MDLZ State of Snacking report?

The highest prevalence was in the Philippines and Indonesia (90% each), followed by China and India (86% each).

How does Mondelz say snacks relate to holiday celebrations in the 2025 survey?

Mondelz highlights that snacks are integral to cultural celebrations (eg, Mid‑Autumn Festival, Diwali) and help recreate memories and strengthen bonds during holidays.

Who conducted the research for Mondelz nnual State of Snacking report 2025?

The State of Snacking report was developed in partnership with The Harris Poll and surveyed thousands of consumers across 12 countries.

Where can investors download the full MDLZ State of Snacking report?

The full report is available for download at www.mondelezinternational.com/stateofsnacking/.