Mondelēz International State of Snacking Survey: Holiday Memories Help Shape Our Snacking Choices
Mondelz International (Nasdaq: MDLZ) published its sixth annual State of Snacking survey on Oct. 16, 2025, reporting that holiday traditions and childhood memories strongly shape snacking behavior worldwide.
Key findings: 76% link fond childhood memories to sharing snacks, 78% share favorite childhood snacks, and 73% say family snacks are passed down generations; highest prevalence seen in the Philippines, Indonesia, China and India.
Mondelęz International (Nasdaq: MDLZ) ha pubblicato la sesta indagine annuale State of Snacking il 16 ottobre 2025, rilevando che le tradizioni festive e i ricordi d'infanzia influenzano fortemente le abitudini di snack in tutto il mondo.
Principali risultati: 76% associano i ricordi d'infanzia a condividere snack, 78% condividono i loro snack preferiti dell'infanzia e 73% dicono che gli snack familiari vengono tramandati di generazione in generazione; la prevalenza più alta si osserva nelle Filippine, in Indonesia, in Cina e in India.
Mondeléz International (Nasdaq: MDLZ) publicó su sexta encuesta anual State of Snacking el 16 de octubre de 2025, informando que las tradiciones festivas y los recuerdos de la infancia moldean fuertemente el comportamiento de los snacks en todo el mundo.
Resultados clave: 76% vinculan los recuerdos de la infancia al compartir aperitivos, 78% comparten sus meriendas favoritas de la infancia, y 73% dicen que los snacks de la familia se transmiten de generación en generación; la prevalencia más alta se observa en Filipinas, Indonesia, China e India.
Mondelōz International (Nasdaq: MDLZ)은 2025년 10월 16일 제6차 연례 State of Snacking 설문을 발표하며 연휴 전통과 어린 시절의 기억이 전 세계 간식 습관에 강하게 영향을 미친다고 보도했다.
주요 결과: 76%은 어린 시절의 기억을 간식 공유와 연결하고, 78%은 어린 시절의 가장 좋아하는 간식을 공유하며, 73%은 가족 간식이 세대에 걸쳐 전해진다고 말한다; 필리핀, 인도네시아, 중국, 인도에서 가장 높은 유병률을 보였다.
Mondeléz International (Nasdaq: MDLZ) a publié son sixième baromètre annuel State of Snacking le 16 octobre 2025, indiquant que les traditions des fêtes et les souvenirs d'enfance influencent fortement les habitudes de grignotage dans le monde entier.
Points clés : 76% associent les souvenirs d'enfance au partage de collations, 78% partagent leurs collations favorites de l'enfance et 73% disent que les collations familiales se transmettent de génération en génération ; la prévalence la plus élevée est observée aux Philippines, en Indonésie, en Chine et en Inde.
Mondeléz International (Nasdaq: MDLZ) hat seine sechste jährliche State of Snacking-Umfrage am 16. Oktober 2025 veröffentlicht und berichtet, dass Weihnachtstraditionen und Kindheitserinnerungen das Snacking-Verhalten weltweit stark prägen.
Zentrale Ergebnisse: 76% verbinden kindheitliche Erinnerungen mit dem Teilen von Snacks, 78% teilen ihre Lieblingssnacks aus der Kindheit, und 73% sagen, dass Familiensnacks generationenübergreifend weitergegeben werden; am höchsten verbreitet in den Philippinen, Indonesien, China und Indien.
Mondeléz International (Nasdaq: MDLZ) نشرت المسح السنوي السادس State of Snacking في 16 أكتوبر 2025، مُبيِّنة أن تقاليد العطلات وذكريات الطفولة تشكّل سلوك الوجبات الخفيفة في جميع أنحاء العالم بشكل قوي.
النتائج الرئيسية: 76% يربطون ذكريات الطفولة بمشاركة الوجبات الخفيفة، و< b>78% يشاركون وجباتهم الخفيفة المفضلة من الطفولة، و73% يقولون إن وجبات العائلة تنتقل عبر الأجيال؛ أعلى نسبة ظهرت في الفلبين، إندونيسيا، الصين والهند.
Mondeléz International (纳斯达克: MDLZ) 于 2025年 10月 16日 发布了第六份年度 State of Snacking 调查，报告称节日传统和童年记忆在全球范围内强烈影响零食行为。
要点：76% 将童年记忆与分享零食联系起来，78% 分享童年最喜欢的零食，73% 表示家庭零食代代相传；在菲律宾、印尼、中国和印度的盛行率最高。
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- Many consumers link snacking to some of their most treasured childhood experiences.
- Snacking habits often become deeply ingrained in family traditions and are passed down through generations.
- The strong prevalence of sharing snacks in Asian cultures suggests a heightened value placed on communal experiences and honoring heritage.
CHICAGO, Oct. 16, 2025 (GLOBE NEWSWIRE) -- As the holiday season approaches, cherished traditions and heartwarming childhood memories deeply influence our snacking choices, according to findings from the sixth annual State of Snacking™ report published by Mondelēz International, Inc. (Nasdaq: MDLZ).
Developed in partnership with The Harris Poll, the State of Snacking survey tracks snacking behaviors among thousands of consumers across 12 countries. Recent survey findings show tradition and a sense of connection shape snacking habits globally, with these factors holding special significance in Asian cultures – from Mid-Autumn Festival to Diwali, snacks have become integral to cultural celebrations.
- Connected by Snacks:
76% agree, “Some of my fondest childhood memories include sharing a snack with my parents.” - Sharing the Tradition:
78% of global consumers enjoy sharing their favorite childhood snacks with others. This is especially prevalent in the Philippines (90% ), Indonesia (90% ), China (86% ) and India (86% ). - Snacks Span Generations:
73% of global consumers agree that there are certain snacks their family eats that have been passed down through many generations. This resonates strongly in Indonesia (88% ), India (85% ), and the Philippines (84% ).
“Snacking is about more than satisfying a craving – it’s about tapping into cherished memories and forging deeper connections, particularly during the holiday season,” said Melissa Davies, Senior Manager, Global Insights & Trendspotting at Mondelēz International. “Whether it's recreating childhood memories or establishing new rituals, snacks play a central role in celebrating the holidays and strengthening bonds.”
Mondelēz International continues to offer a range of products that have been part of family traditions for generations. Additional findings from the State of Snacking report are available for download at www.mondelezinternational.com/stateofsnacking/.
About Mondelēz International
Mondelēz International, Inc. (Nasdaq: MDLZ) empowers people to snack right in over 150 countries around the world. With 2024 net revenues of approximately
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A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/41386b2c-67be-417c-8e95-140da2d993dc.
FAQ
What did Mondelz (MDLZ) report in the Oct. 16, 2025 State of Snacking survey?
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