RITZ Crackers Invites Fans to Have Their Saltiest Summer Yet with A Chance to Win 'No Me Quiero Ir De Aquí' Tickets

Rhea-AI Summary

RITZ Crackers, a brand of Mondelēz International (NASDAQ: MDLZ), has announced the RITZ Salty Club Giveaway, offering fans a chance to win tickets to Bad Bunny's sold-out No Me Quiero Ir de Aquí residency in Puerto Rico. As the official snacking sponsor, RITZ will host an exclusive Salty Club experience featuring a themed photo booth and limited-edition merchandise.

The giveaway will award 30 winners with pairs of tickets, including travel and accommodation, for either August 8 or 9, 2025, at the Coliseo de Puerto Rico. This initiative follows RITZ's Big Game commercial featuring Bad Bunny and aligns with the brand's strategy to modernize and connect with consumers authentically. RITZ maintains its position as America's favorite cracker and the leading cracker brand for multicultural consumers.

Positive

• Partnership with cultural icon Bad Bunny strengthens brand visibility and multicultural appeal
• Strategic marketing initiative targeting younger demographic through entertainment sponsorship
• Maintains market leadership as America's #1 cracker and top choice for multicultural consumers
• Parent company MDLZ reported strong 2024 revenues of $36.4B

Negative

• None.

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As the official snacking sponsor of the sold-out residency, the RITZ brand will host an exclusive RITZ Salty Club experience for concertgoers.

EAST HANOVER, N.J., June 25, 2025 /PRNewswire/ -- Today, RITZ, America's favorite cracker¹ and the number one cracker for multicultural consumers², is announcing the RITZ Salty Club Giveaway, offering fans a chance to score tickets to the summer's most hotly anticipated, sold-out residency, No Me Quiero Ir de Aquí in Puerto Rico.

The RITZ brand initially unveiled The Salty Club in its first-ever Big Game commercial earlier this year, which featured a special appearance by Bad Bunny. Sponsoring the artist's No Me Quiero Ir de Aquí residency is a testament to the brand's mission to modernize and reach consumers in fresh and authentic ways.

"We are proud to continue our collaboration with such a cultural and musical powerhouse," said Steven Saenen, VP RITZ. "No Me Quiero Ir de Aquí is the ideal place to bring the RITZ Salty Club to life, and we can't wait to welcome fans and delight them with an unforgettable experience. For RITZ, this marks the next step on the brand's journey from a trusted, classic cracker to a modern, savory snack."

As the official snacking sponsor of the residency, the RITZ Salty Club will host guests on a first come, first-serve basis at this exclusive experience with Puerto Rican flair. The RITZ Salty Club experience comes complete with a salty-themed photo booth and an opportunity to take home exclusive RITZ merch, including a limited-edition RITZ Crackers box featuring artwork nodding to the residency.

Fans can enter the RITZ Salty Club Giveaway for a chance to win tickets for either the Aug. 8 or 9 residency dates taking place at the Coliseo de Puerto Rico in San Juan. Thirty (30) lucky winners will receive a pair of tickets to either residency date with all travel and accommodation costs to and from Puerto Rico covered by the RITZ brand.

For more information on the RITZ Salty Club pop-up and giveaway, and to enter for a chance to win, visit ritzsaltyclubgiveaway.com. For more brand news, follow the RITZ Brand on Facebook @RITZCrackers, Twitter/X @RITZCrackers, TikTok @theritzcrackersofficial or on Instagram @RITZcrackers to be among the first to know about future announcements.

NO PURCHASE NECESSARY. Open to legal residents of the 50 U.S. (D.C.) 18 years of age or older. Ends at 11:59 pm ET on 7/11/25. See Official Rules for how to enter, odds and prize details. Limit 1 entry per person. Void where prohibited.

About Mondelēz International
Mondelēz International, Inc. (Nasdaq: MDLZ) empowers people to snack right in over 150 countries around the world. With 2024 net revenues of approximately $36.4 billion, MDLZ is leading the future of snacking with iconic global and local brands such as OREO, RITZ, LU, CLIF BAR and TATE'S BAKE SHOP biscuits and baked snacks, as well as CADBURY DAIRY MILK, MILKA and TOBLERONE chocolate. Mondelēz International is a proud member of the Standard and Poor's 500, Nasdaq 100 and Dow Jones Sustainability Index. Visit www.mondelezinternational.com or follow the company on X at www.x.com/MDLZ.

Media Contact
Weber Shandwick RITZ Team
wswnycritz@webershandwick.com 

¹ Nielsen Connect xAOC+C L52W/E 11/17/24
² Nielsen IQ Panel OnDemand HomeScan Cal Year 2024

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SOURCE Mondelēz International

FAQ

What is the RITZ Salty Club Giveaway for Bad Bunny's residency (MDLZ)?

The giveaway offers 30 pairs of tickets to Bad Bunny's No Me Quiero Ir de Aquí residency in Puerto Rico, including travel and accommodation costs, for either August 8 or 9, 2025.

How can fans enter the RITZ Crackers concert ticket giveaway?

Fans can enter the giveaway at ritzsaltyclubgiveaway.com until July 11, 2025. The contest is open to U.S. residents 18 or older, with a limit of one entry per person.

What does the RITZ Salty Club experience include at the Bad Bunny residency?

The exclusive experience includes a salty-themed photo booth and limited-edition RITZ merchandise, featuring a special RITZ Crackers box with residency-inspired artwork.

What is RITZ Crackers' market position in 2025?

RITZ is America's favorite cracker and the #1 cracker brand for multicultural consumers, operating under Mondelēz International.