SOUR PATCH KIDS® Introduces New Strips in Five Classic Flavors
Mondelēz International (NASDAQ: MDLZ) has announced the launch of SOUR PATCH KIDS Strips, a new ribbon-style candy format featuring five classic flavors: Lemon, Lime, Orange, Redberry, and Blue Raspberry. The product maintains the brand's signature sour-then-sweet taste profile in an innovative chewy format.
The new product will debut at Target stores nationwide in September 2025, with broader retail expansion planned through early 2026. SOUR PATCH KIDS Strips will be available in 3.5 oz bags with a suggested retail price of $3.29. The company reported net revenues of $36.4 billion for 2024.
Mondelēz International (NASDAQ: MDLZ) ha presentato SOUR PATCH KIDS Strips, una nuova versione a nastro della celebre caramella che comprende cinque gusti classici: Limone, Lime, Arancia, Redberry e Lampone Blu. Il prodotto conserva il caratteristico contrasto acidulo-then-dolce del marchio in una consistenza gommosa e innovativa.
Il lancio è previsto nei negozi Target in tutto il Paese a settembre 2025, con una distribuzione più ampia programmata per i primi mesi del 2026. Le SOUR PATCH KIDS Strips saranno vendute in confezioni da 3,5 oz a un prezzo consigliato di $3,29. L'azienda ha riportato ricavi netti per $36,4 miliardi nel 2024.
Mondelēz International (NASDAQ: MDLZ) ha anunciado el lanzamiento de SOUR PATCH KIDS Strips, un nuevo formato tipo cinta que incluye cinco sabores clásicos: Limón, Lima, Naranja, Redberry y Frambuesa Azul. El producto mantiene el característico contraste ácido-then-dulce de la marca en una textura masticable innovadora.
El estreno será en las tiendas Target a nivel nacional en septiembre de 2025, con una expansión minorista más amplia prevista para comienzos de 2026. Las SOUR PATCH KIDS Strips estarán disponibles en bolsas de 3,5 oz con un precio sugerido de $3,29. La compañía reportó ingresos netos de $36,4 mil millones en 2024.
Mondelēz International (NASDAQ: MDLZ)가 새로운 리본형 캔디 SOUR PATCH KIDS Strips를 출시했습니다. 제품은 레몬, 라임, 오렌지, 레드베리, 블루 라즈베리의 다섯 가지 클래식한 맛으로 구성되며 브랜드 특유의 새콤하다가 달콤해지는 맛을 혁신적인 쫄깃한 형태로 구현했습니다.
신제품은 2025년 9월 전미 Target 매장에서 처음 선보이며, 2026년 초까지 유통을 확대할 예정입니다. SOUR PATCH KIDS Strips는 3.5 oz 팩으로 제공되며 권장 소매가는 $3.29입니다. 회사는 2024년 순매출액으로 $364억을 보고했습니다.
Mondelēz International (NASDAQ: MDLZ) a annoncé le lancement de SOUR PATCH KIDS Strips, un nouveau format ruban de la célèbre friandise, décliné en cinq saveurs classiques : Citron, Citron vert, Orange, Redberry et Framboise bleue. Le produit conserve le profil gustatif acidulé-then-doux propre à la marque dans une texture moelleuse et innovante.
Le produit fera ses débuts dans les magasins Target à l'échelle nationale en septembre 2025, avec une expansion commerciale prévue jusqu'au début de 2026. Les SOUR PATCH KIDS Strips seront vendues en sachets de 3,5 oz au prix public conseillé de 3,29 $. L'entreprise a déclaré des revenus nets de 36,4 milliards $ pour 2024.
Mondelēz International (NASDAQ: MDLZ) hat die Einführung von SOUR PATCH KIDS Strips angekündigt, einem neuen bandförmigen Süßwarenformat mit fünf klassischen Geschmacksrichtungen: Zitrone, Limette, Orange, Redberry und Blaue Himbeere. Das Produkt behält das charakteristische sour-then-sweet-Geschmacksprofil der Marke in einer innovativen, kaubaren Textur bei.
Das Produkt debütiert im September 2025 in Target-Filialen landesweit, mit geplanter breiterer Handelsausweitung bis Anfang 2026. Die SOUR PATCH KIDS Strips werden in 3,5 oz-Tüten angeboten zu einem empfohlenen Verkaufspreis von $3,29. Das Unternehmen meldete für 2024 einen Nettoumsatz von $36,4 Milliarden.
- Product innovation expanding SOUR PATCH KIDS brand portfolio
- Strategic retail rollout starting with major retailer Target
- Leveraging strength of #1 position in sour candy category
- None.
SOUR PATCH KIDS Strips are an all-new way to enjoy the signature sour-then-sweet taste that SOUR PATCH KIDS are known for
SOUR PATCH KIDS continues to bring excitement to the candy aisle with the latest Strips innovation, striking the perfect balance of sour and sweet in an iconic, beloved format. Whether tearing, twisting or sharing, each strip offers the burst of flavor that fans expect from SOUR PATCH KIDS, with a fresh look and texture driven by the new Strip format.
"Fans have always loved SOUR PATCH KIDS for its iconic sour-then-sweet flavor and the creative, culture-driven innovations that are core to our brand experience," said Carly Stern, Brand Manager, Mondelēz International. "We are excited to deliver a refreshing take on the popular belt candy format by bringing the mischievous spirit, bold taste, and beloved sour that only the #1 sour brand in candy, SOUR PATCH KIDS, can deliver. This format gives our fans a fresh, playful way to enjoy the flavors they crave."
SOUR PATCH KIDS Strips will be available for purchase at Target stores nationwide in September, with availability expanding to additional national retailers through early 2026. SOUR PATCH KIDS Strips will be sold in a 3.5 oz bag at a suggested retail price of
For more information about SOUR PATCH KIDS, please visit https://sourpatchkids.com/ and follow us on Instagram at @SourPatchKids and TikTok at @TheRealSourPatchKids.
About Mondelēz International
Mondelēz International, Inc. (Nasdaq: MDLZ) empowers people to snack right in over 150 countries around the world. With 2024 net revenues of approximately
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SOURCE Mondelēz International, Inc.
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