SOUR PATCH KIDS® Introduces New Strips in Five Classic Flavors

Rhea-AI Summary

Mondelēz International (NASDAQ: MDLZ) has announced the launch of SOUR PATCH KIDS Strips, a new ribbon-style candy format featuring five classic flavors: Lemon, Lime, Orange, Redberry, and Blue Raspberry. The product maintains the brand's signature sour-then-sweet taste profile in an innovative chewy format.

The new product will debut at Target stores nationwide in September 2025, with broader retail expansion planned through early 2026. SOUR PATCH KIDS Strips will be available in 3.5 oz bags with a suggested retail price of $3.29. The company reported net revenues of $36.4 billion for 2024.

Positive

• Product innovation expanding SOUR PATCH KIDS brand portfolio
• Strategic retail rollout starting with major retailer Target
• Leveraging strength of #1 position in sour candy category

Negative

• None.

News Market Reaction – MDLZ

-0.79%

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-0.79% News Effect

On the day this news was published, MDLZ declined 0.79%, reflecting a mild negative market reaction.

Data tracked by StockTitan Argus on the day of publication.

SOUR PATCH KIDS Strips are an all-new way to enjoy the signature sour-then-sweet taste that SOUR PATCH KIDS are known for

EAST HANOVER, N.J., Sept. 3, 2025 /PRNewswire/ -- The SOUR PATCH KIDS brand is stretching its signature sour-then-sweet experience with the launch of SOUR PATCH KIDS Strips. Featuring five fan-favorite flavors—Lemon, Lime, Orange, Redberry, and Blue Raspberry—SOUR PATCH KIDS Strips delivers the brand's signature taste in a new chewy, ribbon-style format.

SOUR PATCH KIDS continues to bring excitement to the candy aisle with the latest Strips innovation, striking the perfect balance of sour and sweet in an iconic, beloved format. Whether tearing, twisting or sharing, each strip offers the burst of flavor that fans expect from SOUR PATCH KIDS, with a fresh look and texture driven by the new Strip format.

"Fans have always loved SOUR PATCH KIDS for its iconic sour-then-sweet flavor and the creative, culture-driven innovations that are core to our brand experience," said Carly Stern, Brand Manager, Mondelēz International. "We are excited to deliver a refreshing take on the popular belt candy format by bringing the mischievous spirit, bold taste, and beloved sour that only the #1 sour brand in candy, SOUR PATCH KIDS, can deliver. This format gives our fans a fresh, playful way to enjoy the flavors they crave."

SOUR PATCH KIDS Strips will be available for purchase at Target stores nationwide in September, with availability expanding to additional national retailers through early 2026. SOUR PATCH KIDS Strips will be sold in a 3.5 oz bag at a suggested retail price of $3.29, though pricing may vary.

For more information about SOUR PATCH KIDS, please visit https://sourpatchkids.com/ and follow us on Instagram at @SourPatchKids and TikTok at @TheRealSourPatchKids.

About Mondelēz International
Mondelēz International, Inc. (Nasdaq: MDLZ) empowers people to snack right in over 150 countries around the world. With 2024 net revenues of approximately $36.4 billion, MDLZ is leading the future of snacking with iconic global and local brands such as Oreo, Ritz, LU, Clif Bar and Tate's Bake Shop biscuits and baked snacks, as well as Cadbury Dairy Milk, Milka and Toblerone chocolate. Mondelēz International is a proud member of the Standard and Poor's 500, Nasdaq 100 and Dow Jones Sustainability Index. Visit www.mondelezinternational.com or follow the company on Twitter at www.twitter.com/MDLZ.

 

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SOURCE Mondelēz International, Inc.

FAQ

When will SOUR PATCH KIDS Strips be available at Target stores?

SOUR PATCH KIDS Strips will be available at Target stores nationwide in September 2025, with expansion to other retailers through early 2026.

What flavors are available in the new SOUR PATCH KIDS Strips?

The new Strips come in five classic flavors: Lemon, Lime, Orange, Redberry, and Blue Raspberry.

How much will SOUR PATCH KIDS Strips cost?

SOUR PATCH KIDS Strips will be sold in 3.5 oz bags with a suggested retail price of $3.29, though pricing may vary by retailer.

What were Mondelez International's (MDLZ) net revenues in 2024?

Mondelēz International reported net revenues of approximately $36.4 billion for 2024.

What is different about the new SOUR PATCH KIDS Strips format?

The new Strips feature a chewy, ribbon-style format that can be torn, twisted, or shared while maintaining the signature sour-then-sweet taste.