CHIPS AHOY! Enters the Upside Down for the Most Anticipated Netflix Release Yet: Stranger Things 5!
CHIPS AHOY! (NASDAQ:MDLZ) has announced a strategic collaboration with Netflix's Stranger Things for its final season. The partnership features limited-edition chocolatey cookies with red strawberry filling inspired by the show's Upside Down, launching nationwide on August 11, 2025, starting at $5.79.
The initiative includes retro-inspired 1980s packaging, glow-in-the-dark features, and an augmented reality game accessible via QR code where fans can win prizes, including an Eddie Munson-inspired guitar. The launch coincides with Stranger Things' final season, premiering across three dates: November 26, Christmas, and New Year's Eve 2025.
Pre-orders are limited to the first 1,500 customers through snackworks.com, with nationwide retail availability beginning August 11. The products will be offered in traditional trays and 2-count portion packs.
CHIPS AHOY! (NASDAQ:MDLZ) ha annunciato una collaborazione strategica con Stranger Things di Netflix per la stagione finale della serie. La partnership prevede biscotti al cioccolato in edizione limitata con ripieno rosso alla fragola ispirati all'Upside Down della serie, in uscita a livello nazionale l'11 agosto 2025, a partire da 5,79 $.
L'iniziativa include confezioni in stile retrò anni '80, caratteristiche fosforescenti e un gioco in realtà aumentata accessibile tramite QR code, dove i fan potranno vincere premi, tra cui una chitarra ispirata a Eddie Munson. Il lancio coincide con la stagione finale di Stranger Things, che sarà trasmessa in tre date: 26 novembre, Natale e Capodanno 2025.
Le prenotazioni sono limitate ai primi 1.500 clienti tramite snackworks.com, mentre la disponibilità nei negozi a livello nazionale inizierà l'11 agosto. I prodotti saranno disponibili sia in confezioni tradizionali che in pack da 2 porzioni.
CHIPS AHOY! (NASDAQ:MDLZ) ha anunciado una colaboración estratégica con Stranger Things de Netflix para su temporada final. La asociación presenta galletas de chocolate de edición limitada con relleno rojo de fresa inspiradas en el Upside Down de la serie, que se lanzarán a nivel nacional el 11 de agosto de 2025, con un precio inicial de $5.79.
La iniciativa incluye empaques retro inspirados en los años 80, características que brillan en la oscuridad y un juego de realidad aumentada accesible mediante un código QR donde los fans pueden ganar premios, incluyendo una guitarra inspirada en Eddie Munson. El lanzamiento coincide con la temporada final de Stranger Things, que se estrenará en tres fechas: 26 de noviembre, Navidad y Nochevieja de 2025.
Los pedidos anticipados están limitados a los primeros 1,500 clientes a través de snackworks.com, con disponibilidad en tiendas a nivel nacional a partir del 11 de agosto. Los productos se ofrecerán en bandejas tradicionales y en paquetes de 2 unidades.
CHIPS AHOY! (NASDAQ:MDLZ)가 넷플릭스의 기묘한 이야기 마지막 시즌과 전략적 협업을 발표했습니다. 이번 협업은 쇼의 업사이드 다운에서 영감을 받은 빨간 딸기 필링이 들어간 한정판 초콜릿 쿠키로, 2025년 8월 11일부터 전국적으로 출시되며, 시작 가격은 $5.79입니다.
이 프로젝트는 1980년대 복고풍 패키지, 야광 기능, QR 코드를 통해 접속 가능한 증강현실 게임을 포함하며, 팬들은 에디 먼슨을 모티브로 한 기타 등 경품을 받을 수 있습니다. 출시 시기는 기묘한 이야기 마지막 시즌과 맞물려 2025년 11월 26일, 크리스마스, 새해 전야 세 차례에 걸쳐 공개됩니다.
사전 주문은 snackworks.com에서 선착순 1,500명으로 제한되며, 전국 소매점에서는 8월 11일부터 판매가 시작됩니다. 제품은 전통적인 트레이 포장과 2개입 소포장으로 제공됩니다.
CHIPS AHOY! (NASDAQ:MDLZ) a annoncé une collaboration stratégique avec Stranger Things de Netflix pour sa dernière saison. Ce partenariat propose des cookies chocolatés en édition limitée avec une garniture rouge à la fraise inspirée de l'Upside Down de la série, disponibles dans tout le pays à partir du 11 août 2025, au prix de départ de 5,79 $.
L'initiative comprend un packaging rétro des années 1980, des éléments phosphorescents et un jeu en réalité augmentée accessible via un QR code, où les fans peuvent gagner des prix, notamment une guitare inspirée d'Eddie Munson. Le lancement coïncide avec la dernière saison de Stranger Things, diffusée à trois dates : 26 novembre, Noël et le réveillon du Nouvel An 2025.
Les précommandes sont limitées aux 1 500 premiers clients via snackworks.com, avec une disponibilité en magasin à l'échelle nationale à partir du 11 août. Les produits seront proposés en plateaux traditionnels et en packs de 2 portions.
CHIPS AHOY! (NASDAQ:MDLZ) hat eine strategische Zusammenarbeit mit Netflix' Stranger Things für die letzte Staffel angekündigt. Die Partnerschaft umfasst limitierte Schokoladenkekse mit roter Erdbeerfüllung, inspiriert vom Upside Down der Serie, die landesweit ab dem 11. August 2025 zum Preis ab 5,79 $ erhältlich sein werden.
Die Aktion beinhaltet Retro-Verpackungen im Stil der 1980er Jahre, Leuchtelemente im Dunkeln sowie ein Augmented-Reality-Spiel, das über einen QR-Code zugänglich ist. Fans können Preise gewinnen, darunter eine von Eddie Munson inspirierte Gitarre. Der Startzeitpunkt fällt mit der finalen Staffel von Stranger Things zusammen, die an drei Terminen ausgestrahlt wird: 26. November, Weihnachten und Silvester 2025.
Vorbestellungen sind auf die ersten 1.500 Kunden über snackworks.com begrenzt, der landesweite Einzelhandel beginnt am 11. August. Die Produkte werden in traditionellen Tabletts sowie in 2er-Packungen angeboten.
- Strategic partnership with Netflix's highly popular Stranger Things franchise (140.7M global views in season 4)
- Product innovation with new strawberry filling and special packaging features
- Multi-channel marketing approach combining physical products with digital AR experience
- Timing aligns with major Netflix series finale release
- None.
CHIPS AHOY! celebrates the final season of Stranger Things by introducing nostalgic 1980s packaging, limited-edition chocolatey cookies with red filling that are inspired by the Upside Down, an augmented reality game to save the cookies, and a chance to win prizes, including a Stranger Things Eddie Munson-inspired guitar!
The CHIPS AHOY! x Stranger Things Limited-Edition Cookie is inspired by the Upside Down, a dark alternate dimension that has played a key role throughout every season of Stranger Things. The cookies feature a new CHIPS AHOY! chocolatey base, fudge chips and a red strawberry-flavored filling. The brand's first-ever fruit-flavored filling peeks through the chocolatey cookie to represent the Rifts that are the entrance to the Upside Down. Before they even taste the delectable cookies, Stranger Things buffs will be drawn to the unique packaging that incorporates quintessential design elements from the show and a special glow-in-the-dark feature.
CHIPS AHOY! is also inviting fans to step into the Upside Down. Starting on August 11, consumers can scan an on-pack QR code or visit chipsahoyscan.com to be transported into an immersive augmented-reality game. The brand that is Here for Happy is asking fans to find CHIPS AHOY! cookies hidden throughout different levels of the game to increase their happy meter while in the Upside Down. In-game achievements will translate into the chance to win exclusive prizes – most notably, a Stranger Things Eddie Munson-inspired guitar – plus limited edition Stranger Things merchandise*.
"This isn't just any product launch – it's a cultural moment that joins two beloved brands together in an exciting and captivating way," said CHIPS AHOY! Senior Director, Sabrina Sierant. "Our collaboration with Stranger Things appeals to both long-time lovers of CHIPS AHOY! cookies and Stranger Things fans who have loved every episode. Through experiential components and elements of nostalgia, we are delivering unforgettable experiences for different generations of fans – whether they grew up in the 80s or are experiencing that awesome decade through the show."
Created by the Duffer Brothers, Stranger Things debuted in July 2016 and quickly became one of Netflix's most popular shows ever with its fourth season alone amassing over 140.7 Million views globally. Stranger Things is produced by Upside Down Pictures & 21 Laps Entertainment with The Duffer Brothers serving as executive producers, alongside Shawn Levy of 21 Laps Entertainment and Dan Cohen. This fall, the award-winning series returns with its eagerly awaited fifth and final season. Stranger Things 5 will release on Netflix across three premiere dates with four episodes on November 26, three episodes on Christmas and the finale episode on New Year's Eve. Each volume releases at 5 PM PT.
In the official season 5 synopsis: It's the fall of 1987. Hawkins is scarred by the opening of the Rifts, and our heroes are united by a single goal: find and kill Vecna. But he has vanished — his whereabouts and plans unknown. Complicating their mission, the government has placed the town under military quarantine and intensified its hunt for Eleven, forcing her back into hiding. As the anniversary of Will's disappearance approaches, so does a heavy, familiar dread. The final battle is looming — and with it, a darkness more powerful and more deadly than anything they've faced before. To end this nightmare, they'll need everyone — the full party — standing together, one last time.
Registration to pre-order the CHIPS AHOY! x Stranger Things Limited-Edition Cookie is now open at snackworks.com/chipsahoy-strangerthings and limited to the first 1,500 people. Beginning on August 11, fans can find the CHIPS AHOY! x Stranger Things Limited-Edition Cookie at retailers nationwide, starting at
*NO PURCHASE OR SCAN NECESSARY. Std. msg&data rates apply to scans. Open to residents of the 50 United States, D.C., &
About Mondelēz International
Mondelēz International, Inc. (Nasdaq: MDLZ) empowers people to snack right in over 150 countries around the world. With 2024 net revenues of approximately
About Stranger Things
Created by the Duffer Brothers, Stranger Things debuted in July 2016 and quickly became one of Netflix's most popular shows ever with its fourth season alone amassing over 140.7 Million views globally. Rooted in '80s nostalgia, it revived interest in pop culture items and fashion, as well as boosted Kate Bush's track "Running Up That Hill" into the Billboard Hot 100 chart for the first time in its 38-year history. The series has also garnered over 70 awards worldwide including Emmys® and the Screen Actors Guild Award for Outstanding Performance by an Ensemble in a Drama Series, and has been nominated for over 230 awards. This fall, it returns with its eagerly awaited fifth and final season;, and in the meantime, offering fans can various ways to engage with the cultural phenomenon through various experiences and offerings year-round, including: the most Tony Award-winning stage play of 2025, Stranger Things: The First Shadow which made its Broadway debut in April; an upcoming animated series; a collection of books; the touring Stranger Things Experience which expanded to
View original content to download multimedia:https://www.prnewswire.com/news-releases/chips-ahoy-enters-the-upside-down-for-the-most-anticipated-netflix-release-yet-stranger-things-5-302509275.html
SOURCE Mondelēz International, Inc.
FAQ
When will the CHIPS AHOY! Stranger Things Limited-Edition cookies be available in stores?
How much will the MDLZ Stranger Things Limited-Edition CHIPS AHOY! cookies cost?
What are the special features of the CHIPS AHOY! Stranger Things cookies?
When will Stranger Things Season 5 be released on Netflix?
What prizes can fans win through the CHIPS AHOY! Stranger Things promotion?
