CHIPS AHOY! Enters the Upside Down for the Most Anticipated Netflix Release Yet: Stranger Things 5!
Rhea-AI Summary
CHIPS AHOY! (NASDAQ:MDLZ) has announced a strategic collaboration with Netflix's Stranger Things for its final season. The partnership features limited-edition chocolatey cookies with red strawberry filling inspired by the show's Upside Down, launching nationwide on August 11, 2025, starting at $5.79.
The initiative includes retro-inspired 1980s packaging, glow-in-the-dark features, and an augmented reality game accessible via QR code where fans can win prizes, including an Eddie Munson-inspired guitar. The launch coincides with Stranger Things' final season, premiering across three dates: November 26, Christmas, and New Year's Eve 2025.
Pre-orders are limited to the first 1,500 customers through snackworks.com, with nationwide retail availability beginning August 11. The products will be offered in traditional trays and 2-count portion packs.
Positive
- Strategic partnership with Netflix's highly popular Stranger Things franchise (140.7M global views in season 4)
- Product innovation with new strawberry filling and special packaging features
- Multi-channel marketing approach combining physical products with digital AR experience
- Timing aligns with major Netflix series finale release
Negative
- None.
News Market Reaction
On the day this news was published, MDLZ declined 0.56%, reflecting a mild negative market reaction.
Data tracked by StockTitan Argus on the day of publication.
CHIPS AHOY! celebrates the final season of Stranger Things by introducing nostalgic 1980s packaging, limited-edition chocolatey cookies with red filling that are inspired by the Upside Down, an augmented reality game to save the cookies, and a chance to win prizes, including a Stranger Things Eddie Munson-inspired guitar!
The CHIPS AHOY! x Stranger Things Limited-Edition Cookie is inspired by the Upside Down, a dark alternate dimension that has played a key role throughout every season of Stranger Things. The cookies feature a new CHIPS AHOY! chocolatey base, fudge chips and a red strawberry-flavored filling. The brand's first-ever fruit-flavored filling peeks through the chocolatey cookie to represent the Rifts that are the entrance to the Upside Down. Before they even taste the delectable cookies, Stranger Things buffs will be drawn to the unique packaging that incorporates quintessential design elements from the show and a special glow-in-the-dark feature.
CHIPS AHOY! is also inviting fans to step into the Upside Down. Starting on August 11, consumers can scan an on-pack QR code or visit chipsahoyscan.com to be transported into an immersive augmented-reality game. The brand that is Here for Happy is asking fans to find CHIPS AHOY! cookies hidden throughout different levels of the game to increase their happy meter while in the Upside Down. In-game achievements will translate into the chance to win exclusive prizes – most notably, a Stranger Things Eddie Munson-inspired guitar – plus limited edition Stranger Things merchandise*.
"This isn't just any product launch – it's a cultural moment that joins two beloved brands together in an exciting and captivating way," said CHIPS AHOY! Senior Director, Sabrina Sierant. "Our collaboration with Stranger Things appeals to both long-time lovers of CHIPS AHOY! cookies and Stranger Things fans who have loved every episode. Through experiential components and elements of nostalgia, we are delivering unforgettable experiences for different generations of fans – whether they grew up in the 80s or are experiencing that awesome decade through the show."
Created by the Duffer Brothers, Stranger Things debuted in July 2016 and quickly became one of Netflix's most popular shows ever with its fourth season alone amassing over 140.7 Million views globally. Stranger Things is produced by Upside Down Pictures & 21 Laps Entertainment with The Duffer Brothers serving as executive producers, alongside Shawn Levy of 21 Laps Entertainment and Dan Cohen. This fall, the award-winning series returns with its eagerly awaited fifth and final season. Stranger Things 5 will release on Netflix across three premiere dates with four episodes on November 26, three episodes on Christmas and the finale episode on New Year's Eve. Each volume releases at 5 PM PT.
In the official season 5 synopsis: It's the fall of 1987. Hawkins is scarred by the opening of the Rifts, and our heroes are united by a single goal: find and kill Vecna. But he has vanished — his whereabouts and plans unknown. Complicating their mission, the government has placed the town under military quarantine and intensified its hunt for Eleven, forcing her back into hiding. As the anniversary of Will's disappearance approaches, so does a heavy, familiar dread. The final battle is looming — and with it, a darkness more powerful and more deadly than anything they've faced before. To end this nightmare, they'll need everyone — the full party — standing together, one last time.
Registration to pre-order the CHIPS AHOY! x Stranger Things Limited-Edition Cookie is now open at snackworks.com/chipsahoy-strangerthings and limited to the first 1,500 people. Beginning on August 11, fans can find the CHIPS AHOY! x Stranger Things Limited-Edition Cookie at retailers nationwide, starting at
*NO PURCHASE OR SCAN NECESSARY. Std. msg&data rates apply to scans. Open to residents of the 50 United States, D.C., &
About Mondelēz International
Mondelēz International, Inc. (Nasdaq: MDLZ) empowers people to snack right in over 150 countries around the world. With 2024 net revenues of approximately
About Stranger Things
Created by the Duffer Brothers, Stranger Things debuted in July 2016 and quickly became one of Netflix's most popular shows ever with its fourth season alone amassing over 140.7 Million views globally. Rooted in '80s nostalgia, it revived interest in pop culture items and fashion, as well as boosted Kate Bush's track "Running Up That Hill" into the Billboard Hot 100 chart for the first time in its 38-year history. The series has also garnered over 70 awards worldwide including Emmys® and the Screen Actors Guild Award for Outstanding Performance by an Ensemble in a Drama Series, and has been nominated for over 230 awards. This fall, it returns with its eagerly awaited fifth and final season;, and in the meantime, offering fans can various ways to engage with the cultural phenomenon through various experiences and offerings year-round, including: the most Tony Award-winning stage play of 2025, Stranger Things: The First Shadow which made its Broadway debut in April; an upcoming animated series; a collection of books; the touring Stranger Things Experience which expanded to
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SOURCE Mondelēz International, Inc.
FAQ
When will the CHIPS AHOY! Stranger Things Limited-Edition cookies be available in stores?
How much will the MDLZ Stranger Things Limited-Edition CHIPS AHOY! cookies cost?
What are the special features of the CHIPS AHOY! Stranger Things cookies?
When will Stranger Things Season 5 be released on Netflix?
What prizes can fans win through the CHIPS AHOY! Stranger Things promotion?
