The OREO Brand and Global Artist Selena Gomez Dream Up an Iconic New OREO Cookie by Selena, for Selenators

Rhea-AI Summary

The OREO brand has partnered with global artist Selena Gomez to launch a Limited Edition OREO cookie featuring a unique horchata-inspired flavor combination. The special cookies contain chocolate & cinnamon flavor creme layered with sweetened condensed milk flavor creme and cinnamon sugar inclusions, sandwiched between chocolate cinnamon flavored wafers. The collaboration includes six unique embossments, with one exclusive cookie featuring Selena's signature found in approximately every three packs. The cookies will be available for presale in the U.S. starting June 2 at OREO.com, followed by nationwide retail release on June 9, 2025. The launch will extend to Canada, Brazil, Australia, and New Zealand. As part of the partnership, OREO is making a donation to the Rare Impact Fund, Selena's initiative supporting youth mental health services and education.

Positive

• Partnership with global celebrity Selena Gomez expands brand reach and cultural relevance
• International market expansion with launch in multiple countries
• Corporate social responsibility demonstrated through donation to Rare Impact Fund
• Limited edition status and collector's items (signature cookies) may drive demand

Negative

• Temporary product offering with limited time availability
• Distribution limited to select international markets

The limited-edition OREO cookies are inspired by a beloved drink from Selena's childhood—and include a special collector's cookie for die-hard fans

EAST HANOVER, N.J., May 20, 2025 /PRNewswire/ -- The OREO brand is introducing the Limited Edition Selena Gomez OREO Cookies, a brand-new OREO cookie that brings together Selena's passions and fandom into one deliciously dunkable bite.

Selena worked closely with the OREO brand to develop a one-of-a-kind sweet-and-spiced flavor combo. Inspired by her love of horchata, the cookies include a layer of chocolate & cinnamon flavor creme atop a layer of sweetened condensed milk flavor creme with cinnamon sugar inclusions, all sandwiched between two chocolate cinnamon flavored wafers.

"Making my own OREO cookie was a lot of fun. I grew up loving them, so being able to be a part of the process was a full-circle moment," said Selena Gomez. "I wanted to find a way for it to feel comforting and have a bit of nostalgia from my childhood. The cinnamon flavor gives it this horchata feel, and I'm excited for my fans to try it."

In addition to curating her personalize OREO flavor, Selena also created six unique embossments designed with her fans in mind, including one that spells out "Selenators." There's also one exclusive cookie found in approximately every three packs that features Selena's classic signature —marking the first time the OREO brand has ever put an autograph on an OREO cookie.

While both the OREO brand and Selena champion self-expression and self-discovery, they know the journey to get there isn't always easy—especially for young people. To help support youth mental health, the OREO brand is also making a donation to the Rare Impact Fund. Founded by Selena in 2020, the Rare Impact Fund focuses on increasing access to mental health services and education for young people around the world. (To learn more about the Rare Impact Fund, visit rareimpactfund.org.)

"Tapping into Selena's world—her cultural roots, her loyal fan base, her musical journey— propels the OREO brand's cultural relevance and playful personality to new heights," said Michelle Deignan, Vice President, OREO, US. "The OREO brand is constantly discovering new parts of itself through creative and unexpected innovations. This collaboration embodies our commitment to delighting our consumers in unexpected ways and further establishes our footprint in the music industry."

The Limited Edition Selena Gomez OREO Cookies will be available for presale in the U.S. starting on June 2 at www.OREO.com/UnwrapTheCollab. The OREO cookies will begin rolling out at retailers nationwide starting on June 9, 2025, and will be available only for a limited time, while supplies last.

The cookie packs will also be available in Canada, Brazil, Australia and New Zealand. Fans in Canada and Brazil can also find the cookies in stores starting on June 9, 2025, and on June 17th for fans in Australia and New Zealand. Keep your eyes peeled! These packs just might make a surprise appearance in your part of the world.

For more information and updates on the Limited Edition Selena Gomez OREO Packs, fans can visit www.OREO.com/SelenaGomez, or follow OREO on Facebook @OREOUnitedStates, Twitter/X @OREO, TikTok @OREO, and Instagram @OREO to be among the first to know about future brand news. You'll want to stay in the loop—because next up, the OREO brand and Selena Gomez are dropping an exclusive remix! Stay tuned Selenators.

About OREO® Cookie 
OREO® is AMERICA'S FAVORITE COOKIE®, available in more than 100 countries around the globe. Over 60 billion OREO® cookies are sold each year with more than 20 billion of those cookies sold in the U.S. annually. An estimated 500 billion OREO® cookies have been sold since the first OREO® biscuit was developed in 1912. For more information, follow OREO® on Facebook @OREOUnitedStates, Twitter/X @OREO, TikTok @OREO, or on Instagram @OREO. 

About Mondelēz International
Mondelēz International, Inc. (Nasdaq: MDLZ) empowers people to snack right in over 150 countries around the world. With 2024 net revenues of approximately $36.4 billion, MDLZ is leading the future of snacking with iconic global and local brands such as OREO, RITZ, LU, CLIF BAR and TATE'S BAKE SHOP biscuits and baked snacks, as well as CADBURY DAIRY MILK, MILKA and TOBLERONE chocolate. Mondelēz International is a proud member of the Standard and Poor's 500, Nasdaq 100 and Dow Jones Sustainability Index. Visit www.mondelezinternational.com or follow the company on X at www.x.com/MDLZ.

Media Contact
Weber Shandwick OREO Team
wswnycoreo@webershandwick.com

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SOURCE Mondelēz International

FAQ

When will the Selena Gomez OREO cookies be available in stores?

The Limited Edition Selena Gomez OREO cookies will be available at U.S. retailers starting June 9, 2025, with presale beginning June 2 on OREO.com.

What is special about the Selena Gomez OREO flavor?

The cookies feature a horchata-inspired combination of chocolate & cinnamon flavor creme layered with sweetened condensed milk flavor creme and cinnamon sugar inclusions, between chocolate cinnamon flavored wafers.

Which countries will sell the Selena Gomez OREO cookies?

The Limited Edition cookies will be available in the United States, Canada, Brazil, Australia, and New Zealand, with varying release dates in June 2025.

What makes the Selena Gomez OREO cookies collectible?

The cookies feature six unique embossments, including one that spells 'Selenators,' and approximately every third pack contains an exclusive cookie with Selena's signature - the first autographed OREO cookie ever.

How is MDLZ supporting mental health through the Selena Gomez OREO collaboration?

OREO is making a donation to the Rare Impact Fund, founded by Selena Gomez, which focuses on increasing access to mental health services and education for young people globally.