morph Launches the World’s First Shapeshifting Soft Robotics Cells Platform to Bring Physical AI into Real-World Applications

Key Terms

soft robotics technical

Soft robotics is a field of engineering that builds robots from flexible, rubbery materials that bend, stretch and conform more like a human hand or an octopus arm than a metal machine. For investors it matters because these pliable devices can work safely alongside people, handle delicate objects, and enable new products in healthcare, wearable tech and automated manufacturing—potentially opening fresh markets and lowering costs or risks tied to rigid robots.

soft robotic cells technical

Soft robotic cells are tiny, flexible devices or components made from compliant materials that move, sense, or carry payloads in ways that resemble living cells or soft tissues — think of them as programmable, miniature balloons or muscle fibers. They matter to investors because they enable new kinds of medical devices, targeted drug delivery, and adaptive machines, creating commercial opportunities along with technical, regulatory and manufacturing risks that affect company value.

physical ai technical

Physical AI combines artificial intelligence with physical devices or environments, enabling machines to interact with and adapt to the real world in a human-like way. It matters to investors because it can lead to smarter robots, autonomous vehicles, or advanced sensors that improve efficiency and open new markets, potentially creating significant business opportunities and competitive advantages.

embodied ai technical

Embodied AI is artificial intelligence built into a physical device or robot that can sense, move, and interact with the real world rather than just run in software on a server. For investors, it matters because adding a “body” turns AI into products that require manufacturing, maintenance, sensors and software updates, creating different revenue streams, capital needs, safety and regulatory risks, and clearer paths to recurring service income—like software that also sells the hardware it runs on.

reinforcement learning technical

A type of artificial intelligence that learns by trial and error, receiving feedback from its actions to favor choices that lead to better outcomes. Think of it like a salesperson learning which pitches close deals by trying different approaches and keeping the ones that work. For investors, reinforcement learning matters because it can power smarter trading systems, optimize business operations, or improve products—potentially boosting efficiency and profits while also introducing model and execution risks.

physics-based simulation technical

A physics-based simulation is a computer model that imitates how real-world objects and forces (like gravity, friction, fluid flow, or collisions) behave so users can test designs or processes without building them physically. Investors care because these simulations reduce time and cost, reveal risks or performance before production, and can signal whether a company’s technology or products are likely to work in the real world—think of it as a detailed flight simulator for a product’s performance.

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Backed by 8VC, Pharrell Williams, Copper, Harvey Spevak of Equinox Group, Qubit Ventures, Valia Ventures, and Blue Lion

LONDON--(BUSINESS WIRE)-- morph today launches a physically intelligent soft robotics platform that designs and manufactures what it calls “soft robotic cells,” a term coined by the company. Founded by Dr. Jean Nehme, a former reconstructive surgeon who founded and exited surgical AI company Digital Surgery, morph’s soft robotics platform marks a new frontier in physical AI and next-generation robotics by embedding sensing and adaptive control directly into reconfigurable deformable materials, enabling real‑time change in morphology and stiffness. morph is helping define a new category of embodied AI: intelligence built directly into physical products so they can sense, adapt, and respond in real time. Physical AI is not just a software problem — it is a hardware problem as well, and the two must work in tandem. Soft robotic cells can be placed into multiple products to better respond to human movement and interaction, representing a shift from static, hard consumer and enterprise B2B product solutions to adaptive, responsive systems. In practice, this means moving from passive products to products that deliver responsive support and services through the materials themselves.

The company also announced that 8VC, Pharrell Williams, Copper, Harvey Spevak, Chairman of Equinox Group, Qubit Health Capital, Valia Ventures, Blue Lion have invested in morph.

Born from Clinical Experience, Built for Real Life

morph founder Dr. Jean Nehme, a former reconstructive surgeon, understands from operating on the human body the softness of biology and has modelled soft robotic cells on this. Furthermore, Jean also understands how small biomechanical inefficiencies compound over the years, quietly degrading mobility and impacting long-term health.

“We have designed and built a very rigid and static world, but since the beginning nature has shown us softness and dynamism,” said Dr. Jean Nehme, Founder of morph. “With our platform, we can build a new generation of products embedded with soft robotic cells that adapt in real time to support natural movement. We’re designing soft robotic cells to sit at the interface of human robotic interaction across multiple industries.”

Dr. Nehme founded morph with a global team of experts in design, AI, robotics, medicine, and manufacturing, chosen for their expertise in biology and movement. Previously, Dr. Nehme was founder and CEO of Digital Surgery, a pioneer in surgical AI and computer vision, data and analytics, and digital education and training. Medtronic (NYSE: MDT) acquired the company in 2020. Dr. Nehme has been building in AI since 2013, bringing a long-standing background in applying intelligence to high-stakes real-world environments. His track record combines surgeon-led precision with deep expertise in AI, positioning morph to bring soft robotic cells to consumers and industry partners.

Introducing Soft Robotics with Shapeshifting Cells: Designed for the Human Experience

Soft robotics is a class of robotics, built from flexible, deformable soft robotic cells. Unlike traditional rigid robotics built for industrial environments, soft robots are based on soft deformable materials, which means it can enable safer interaction with humans. morph further advances this category with soft robotic cells that shapeshift - modular robotic units made of synthetic materials that process environmental and user information and change their morphology to achieve specific objectives. These cells embed intelligence directly into materials, enabling products to sense, adapt, and respond to the body and the environment in real time. In other words, embodied AI is not just software that advises, it is intelligence built into physical systems that can take action through the product itself. Soft robotic cells can be configured into combinations across multiple product lines and generate data sets that enable richer human-physical world interactions.

morph is developing a pipeline of applications that embed their soft robotic cells, each designed to redefine its category by replacing static materials with adaptive systems. Their first applications will be built to fuel human performance, movement, and longevity. Initial applications will include athletic performance, injury prevention, and mobility support. Over time, the programmable platform will scale across categories, including healthcare, automotive, and industrial safety, positioning morph at the intersection of soft robotics and the rapidly expanding physical AI market, enabling a connected ecosystem of adaptive performance systems to improve human health. morph is partnering with multiple industrial partners at this stage. With morph’s B2B strategy, the goal is to operate as a software, design, and fabrication partner, working with industries and companies to enable them with soft robotics technology.

Inspired by the adaptability of octopuses, morph is accelerating the development of physical AI systems. morph’s modular platform empowers teams to program robotic cell behaviors, simulate real-world conditions, and rapidly iterate soft, deformable components built for direct human interaction. By integrating reinforcement learning with high-fidelity physics-based simulation, morph enables a faster translation from concept to product without sacrificing clinical rigor or safety. The result is a platform designed not only to advance robotics technically, but to make adaptive, responsive products more useful in everyday life.

About morph

morph is building the world’s first soft robotics platform. Driven by a worldwide team of experts in robotics, AI, medicine, design, and manufacturing, morph enables the creation of products that embed robotic cells. Initial product offerings will focus on human performance and longevity. To learn more, please visit www.morph.inc.

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morph@aiir.agency

Source: morph