Mercado Livre detaches itself from the market and grows 19% on Black Friday 2022
Gross revenue of Brazilian e-commerce fell
Seller preparation, with a wide mix of categories, and ecosystem efficiency boosted the results of the largest e-commerce in Latin America
Mercado Pago registers growth of
SÃO PAULO, Brazil, Nov. 28, 2022 (GLOBE NEWSWIRE) -- Mercado Livre recorded the best Black Friday in its history. Considering the promotional week from Monday (21/11) to Sunday (27/11), the largest e-commerce in Brazil reached a
Although these categories were a highlight across e-commerce in Brazil, Mercado Livre's performance took off from the market, which fell by
“This Black Friday is a good example of why Mercado Livre has maintained profitable sales growth over the last few quarters, despite the market's challenges. With this long-term view, we started participating in promotional dates a little over 2 years ago and continue to improve with each edition. The success of our Black Friday in 2022 is due to the great integration of our ecosystem and synergy with the platform's sellers, which today allows us to have a mix of categories and products that are very adjustable to the moment of the market and to the needs of consumers," highlights Fernando Yunes, Senior Vice President and leader of Mercado Livre in Brazil.
“The constant positive shopping experience increases recurrence and is even more effective on key retail dates, such as Black Friday. We fulfilled our promise and, today,
Mercado Pago also takes off and Pix gains prominence
Mercado Pago, Mercado Livre’s digital bank, also recorded growth above the market this Black Friday. Gross sales, adding online and physical retail, reached an increase of
The use of Pix continued to grow rapidly in online sales during this week. Also from Sunday (20.11) to Sunday (27.11) the transaction volume of this means of payment in online stores (outside the Mercado Livre platform) grew
The categories that stand out in the volume of online transactions via Pix were Electronics, Services, Fashion, Health & Wellness and Tiqueteira (tourism, events and entertainment), respectively.
“The fashion category, one of the most sought after this Black Friday, represented a
Media Relations Contact:
valeria.bazzi@mercadolibre.com