Meta Reports Second Quarter 2025 Results

Rhea-AI Summary

Meta (NASDAQ: META) reported outstanding Q2 2025 financial results, with revenue reaching $47.52 billion, up 22% year-over-year. The company achieved a significant 38% increase in operating income to $20.44 billion, with operating margin expanding to 43%.

Key metrics showed strong growth with Family daily active people (DAP) reaching 3.48 billion, up 6% YoY. Ad impressions increased 11% while average price per ad rose 9%. The company returned substantial capital to shareholders through $9.76 billion in share repurchases and $1.33 billion in dividends.

Looking ahead, Meta expects Q3 2025 revenue of $47.5-50.5 billion and has narrowed its 2025 expense guidance to $114-118 billion. The company anticipates significant infrastructure investments in 2026, with 2025 capital expenditures projected at $66-72 billion.

Positive

• Revenue grew 22% YoY to $47.52 billion
• Operating income increased 38% YoY to $20.44 billion
• Operating margin improved to 43% from 38%
• Family daily active people (DAP) grew 6% to 3.48 billion
• Ad impressions up 11% with average price per ad increasing 9%
• Strong shareholder returns with $9.76B in buybacks and $1.33B in dividends
• Robust free cash flow of $8.55 billion

Negative

• Expected slowdown in Q4 2025 revenue growth compared to Q3
• Significant increase in planned infrastructure costs and capital expenditures
• Higher 2025 tax rate expected compared to Q2
• Potential negative impact on European revenue due to regulatory challenges
• Sharp acceleration in depreciation expense growth expected for 2026
• 2026 expense growth rate projected to exceed 2025's rate

Insights

Financial Analyst

Meta delivered outstanding Q2 results with 22% revenue growth, 38% profit surge, and expanding margins to 43%, fueled by strong ad performance.

Meta's Q2 2025 performance reveals exceptional execution across all key metrics. Revenue jumped $47.52 billion (22% YoY), significantly outpacing the 12% increase in costs, resulting in operating income of $20.44 billion (38% YoY growth). What's particularly impressive is the expansion of operating margin to 43% from 38% a year ago, demonstrating enhanced operational efficiency.

The dual growth engines of ad impressions (11% increase) and average price per ad (9% increase) are powering Meta's revenue acceleration. This combination is the ideal scenario for an ad-based business model, indicating both wider reach and improved ad effectiveness.

User engagement remains strong with Family daily active people reaching 3.48 billion, up 6% YoY. While user growth has naturally slowed due to Meta's massive scale, the company is successfully monetizing its existing user base more effectively.

Meta's balance sheet strength continues with $47.07 billion in cash and marketable securities. The company generated $25.56 billion in operating cash flow and $8.55 billion in free cash flow while still aggressively investing in infrastructure, particularly for AI initiatives.

The forward guidance signals confidence with Q3 revenue projected at $47.5-50.5 billion. However, investors should note the projected acceleration in expense growth for 2026, particularly in infrastructure and talent acquisition. Capital expenditures will increase dramatically to $66-72 billion for 2025, about $30 billion higher than 2024, with a similar jump expected in 2026 – underscoring Meta's massive bet on AI technology.

MENLO PARK, Calif., July 30, 2025 /PRNewswire/ -- Meta Platforms, Inc. (Nasdaq: META) today reported financial results for the quarter ended June 30, 2025.

"We've had a strong quarter both in terms of our business and community," said Mark Zuckerberg, Meta founder and CEO. "I'm excited to build personal superintelligence for everyone in the world."

 

Second Quarter 2025 Financial Highlights

		Three Months Ended June 30,				% Change
In millions, except percentages and per share amounts		2025		2024
Revenue		$                  47,516		$                  39,071		22 %
Costs and expenses		27,075		24,224		12 %
Income from operations		$                  20,441		$                  14,847		38 %
Operating margin		43 %		38 %
Provision for income taxes		$                    2,197		$                    1,641		34 %
Effective tax rate		11 %		11 %
Net income		$                  18,337		$                  13,465		36 %
Diluted earnings per share (EPS)		$                      7.14		$                      5.16		38 %

 

Second Quarter 2025 Operational and Other Financial Highlights

• Family daily active people (DAP) – DAP was 3.48 billion on average for June 2025, an increase of 6% year-over-year.
   
• Ad impressions – Ad impressions delivered across our Family of Apps increased by 11% year-over-year.
   
• Average price per ad – Average price per ad increased by 9% year-over-year.
   
• Revenue – Revenue was $47.52 billion, which increased by 22% year-over-year on both a reported and constant currency basis.
   
• Costs and expenses – Total costs and expenses were $27.07 billion, an increase of 12% year-over-year.
   
• Capital expenditures – Capital expenditures, including principal payments on finance leases, were $17.01 billion.
   
• Capital return program – Share repurchases of our Class A common stock were $9.76 billion and total dividend and dividend equivalent payments were $1.33 billion.
   
• Cash, cash equivalents, and marketable securities – Cash, cash equivalents, and marketable securities were $47.07 billion as of June 30, 2025. Cash flow from operating activities was $25.56 billion and free cash flow was $8.55 billion.⁽¹⁾
   
• Headcount – Headcount was 75,945 as of June 30, 2025, an increase of 7% year-over-year.

____________________________________

(1) For more information on our free cash flow non-GAAP financial measure, see the sections entitled "Non-GAAP Financial Measures" and "Reconciliation of GAAP to Non-GAAP Results" in this press release.

 

CFO Outlook Commentary

We expect third quarter 2025 total revenue to be in the range of $47.5-50.5 billion. Our guidance assumes foreign currency is an approximately 1% tailwind to year-over-year total revenue growth, based on current exchange rates. While we are not providing an outlook for fourth quarter revenue, we would expect our year-over-year growth rate in the fourth quarter of 2025 to be slower than the third quarter as we lap a period of stronger growth in the fourth quarter of 2024.

We expect full year 2025 total expenses to be in the range of $114-118 billion, narrowed from our prior outlook of $113-118 billion and reflecting a growth rate of 20-24% year-over-year.

While we are still very early in planning for next year, there are a few factors we expect will provide meaningful upward pressure on our 2026 total expense growth rate. The largest single driver of growth will be infrastructure costs, driven by a sharp acceleration in depreciation expense growth and higher operating costs as we continue to scale up our infrastructure fleet. Aside from infrastructure, we expect the second largest driver of growth to be employee compensation as we add technical talent in priority areas and recognize a full year of compensation expenses for employees hired throughout 2025. We expect these factors will result in a 2026 year-over-year expense growth rate that is above the 2025 expense growth rate.

We currently expect 2025 capital expenditures, including principal payments on finance leases, to be in the range of $66-72 billion, narrowed from our prior outlook of $64-72 billion and up approximately $30 billion year-over-year at the mid-point. While the infrastructure planning process remains highly dynamic, we currently expect another year of similarly significant capital expenditures dollar growth in 2026 as we continue aggressively pursuing opportunities to bring additional capacity online to meet the needs of our artificial intelligence efforts and business operations.

With the enactment of the new U.S. tax law, we anticipate a reduction in our U.S. federal cash tax for the remainder of the current year and future years. There are several alternative ways of implementing the provisions of the Act, which we are currently evaluating. While we estimate that the 2025 tax rate will be higher than our second quarter rate, we cannot quantify the magnitude at this time.

In addition, we continue to monitor an active regulatory landscape, including the increasing legal and regulatory headwinds in the EU that could significantly impact our business and our financial results. For example, we continue to engage with the European Commission (EC) on our Less Personalized Ads offering (LPA), which we introduced in November 2024 based on feedback from the EC in connection with the Digital Markets Act (DMA). As the EC provides further feedback on LPA, we cannot rule out that it may seek to impose further modifications to it that would result in a materially worse user and advertiser experience. This could have a significant negative impact on our European revenue, as early as later this quarter. We have appealed the EC's DMA decision but any modifications to our model may be imposed during the appeal process.

 

Webcast and Conference Call Information

Meta will host a conference call to discuss its results at 2:00 p.m. PT / 5:00 p.m. ET today. The live webcast of the call can be accessed at the Meta Investor Relations website at investor.atmeta.com, along with the company's earnings press release, financial tables, and slide presentation.

Following the call, a replay will be available at the same website. Transcripts of conference calls with publishing equity research analysts held today will also be posted to the investor.atmeta.com website.

Disclosure Information

Meta uses the investor.atmeta.com and meta.com/news websites as well as Mark Zuckerberg's Facebook Page (facebook.com/zuck), Instagram account (instagram.com/zuck) and Threads profile (threads.net/zuck) as means of disclosing material non-public information and for complying with its disclosure obligations under Regulation FD. 

About Meta

Meta is building the future of human connection, powered by artificial intelligence and immersive technologies. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram, and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward experiences that foster deeper connections and unlock new possibilities.

Contacts

Investors:
Kenneth Dorell
investor@meta.com / investor.atmeta.com

Press:
Ashley Zandy
press@meta.com / meta.com/news

 

Forward-Looking Statements

This press release contains forward-looking statements regarding our future business plans and expectations. These forward-looking statements are only predictions and may differ materially from actual results due to a variety of factors including: the impact of macroeconomic conditions on our business and financial results, including as a result of geopolitical events; our ability to retain or increase users and engagement levels; our reliance on advertising revenue; our dependency on data signals and mobile operating systems, networks, and standards that we do not control; changes to the content or application of third-party policies that impact our advertising practices; risks associated with new products and changes to existing products as well as other new business initiatives, including our artificial intelligence initiatives and Reality Labs efforts; our emphasis on community growth and engagement and the user experience over short-term financial results; maintaining and enhancing our brand and reputation; our ongoing privacy, safety, security, and content and advertising review and enforcement efforts; competition; risks associated with government actions that could restrict access to our products or impair our ability to sell advertising in certain countries; litigation and government inquiries; privacy, legislative, and regulatory concerns or developments; risks associated with acquisitions; security breaches; our ability to manage our scale and geographically-dispersed operations; and market conditions or other factors affecting the payment of dividends. These and other potential risks and uncertainties that could cause actual results to differ from the results predicted are more fully detailed under the caption "Risk Factors" in our Quarterly Report on Form 10-Q filed with the SEC on May 1, 2025, which is available on our Investor Relations website at investor.atmeta.com and on the SEC website at www.sec.gov. Additional information will also be set forth in our Quarterly Report on Form 10-Q for the quarter ended June 30, 2025. In addition, please note that the date of this press release is July 30, 2025, and any forward-looking statements contained herein are based on assumptions that we believe to be reasonable as of this date. We undertake no obligation to update these statements as a result of new information or future events.

For a discussion of limitations in the measurement of certain of our community metrics, see the section entitled "Limitations of Key Metrics and Other Data" in our most recent quarterly or annual report filed with the SEC.

Non-GAAP Financial Measures 

To supplement our condensed consolidated financial statements, which are prepared and presented in accordance with generally accepted accounting principles in the United States (GAAP), we use the following non-GAAP financial measures: revenue excluding foreign exchange effect, advertising revenue excluding foreign exchange effect, and free cash flow. The presentation of these financial measures is not intended to be considered in isolation or as a substitute for, or superior to, financial information prepared and presented in accordance with GAAP. Investors are cautioned that there are material limitations associated with the use of non-GAAP financial measures as an analytical tool. In addition, these measures may be different from non-GAAP financial measures used by other companies, limiting their usefulness for comparison purposes. We compensate for these limitations by providing specific information regarding the GAAP amounts excluded from these non-GAAP financial measures.

We believe these non-GAAP financial measures provide investors with useful supplemental information about the financial performance of our business, enable comparison of financial results between periods where certain items may vary independent of business performance, and allow for greater transparency with respect to key metrics used by management in operating our business.

Our non-GAAP financial measures are adjusted for the following items:

Foreign exchange effect on revenue. We translated revenue for the three and six months ended June 30, 2025 using the prior year's monthly exchange rates for our settlement or billing currencies other than the U.S. dollar, which we believe is a useful metric that facilitates comparison to our historical performance.

Purchases of property and equipment; Principal payments on finance leases. We subtract both purchases of property and equipment, and principal payments on finance leases in our calculation of free cash flow because we believe that these two items collectively represent the amount of property and equipment we need to procure to support our business, regardless of whether we procure such property or equipment with a finance lease. We believe that this methodology can provide useful supplemental information to help investors better understand underlying trends in our business. Free cash flow is not intended to represent our residual cash flow available for discretionary expenditures.

For more information on our non-GAAP financial measures and a reconciliation of GAAP to non-GAAP measures, see the "Reconciliation of GAAP to Non-GAAP Results" table in this press release.

 

META PLATFORMS, INC.
CONDENSED CONSOLIDATED STATEMENTS OF INCOME
(In millions, except per share amounts)
(Unaudited)
	Three Months Ended June 30,				Six Months Ended June 30,
	2025		2024		2025		2024
Revenue	$           47,516		$           39,071		$           89,830		$           75,527
Costs and expenses:
Cost of revenue	8,491		7,308		16,063		13,948
Research and development	12,942		10,537		25,092		20,515
Marketing and sales	2,979		2,721		5,735		5,285
General and administrative	2,663		3,658		4,943		7,114
Total costs and expenses	27,075		24,224		51,833		46,862
Income from operations	20,441		14,847		37,997		28,665
Interest and other income, net	93		259		919		624
Income before provision for income taxes	20,534		15,106		38,916		29,289
Provision for income taxes	2,197		1,641		3,935		3,455
Net income	$           18,337		$           13,465		$           34,981		$           25,834
Earnings per share:
Basic	$               7.28		$               5.31		$             13.87		$             10.17
Diluted	$               7.14		$               5.16		$             13.56		$               9.86
Weighted-average shares used to compute earnings per                                       share:
Basic	2,518		2,534		2,522		2,540
Diluted	2,570		2,610		2,580		2,619

 

META PLATFORMS, INC.
CONDENSED CONSOLIDATED BALANCE SHEETS
(In millions)
(Unaudited)
	June 30, 2025		December 31, 2024
Assets
Current assets:
Cash and cash equivalents	$                  12,005		$                  43,889
Marketable securities	35,066		33,926
Accounts receivable, net	16,561		16,994
Prepaid expenses and other current assets	9,981		5,236
Total current assets	73,613		100,045
Non-marketable equity investments	21,988		6,070
Property and equipment, net	147,039		121,346
Operating lease right-of-use assets	15,662		14,922
Goodwill	20,654		20,654
Other assets	15,788		13,017
Total assets	$                294,744		$                276,054
Liabilities and stockholders' equity
Current liabilities:
Accounts payable	$                  10,271		$                    7,687
Operating lease liabilities, current	1,977		1,942
Accrued expenses and other current liabilities	25,057		23,967
Total current liabilities	37,305		33,596
Operating lease liabilities, non-current	18,751		18,292
Long-term debt	28,832		28,826
Long-term income taxes	12,046		9,987
Other liabilities	2,740		2,716
Total liabilities	99,674		93,417
Commitments and contingencies
Stockholders' equity:
Common stock and additional paid-in capital	88,496		83,228
Accumulated other comprehensive income (loss)	229		(3,097)
Retained earnings	106,345		102,506
Total stockholders' equity	195,070		182,637
Total liabilities and stockholders' equity	$                294,744		$                276,054

 

META PLATFORMS, INC.
CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS
(In millions)
(Unaudited)
		Three Months Ended June 30,					Six Months Ended June 30,
		2025		2024			2025		2024
Cash flows from operating activities
Net income		$      18,337		$      13,465			$      34,981		$      25,834
Adjustments to reconcile net income to net cash provided by operating activities:
Depreciation and amortization		4,342		3,637			8,242		7,011
Share-based compensation		4,834		4,616			8,981		8,178
Deferred income taxes		(1,170)		(1,643)			(2,163)		(2,098)
Unrealized loss on marketable equity securities		511		—			374		—
Other		(336)		35			(430)		209
Changes in assets and liabilities:
Accounts receivable		(1,338)		(1,171)			1,466		1,350
Prepaid expenses and other current assets		326		(84)			686		16
Other assets		(190)		54			(242)		(41)
Accounts payable		460		250			(574)		(862)
Accrued expenses and other current liabilities		(1,107)		(497)			(3,338)		(1,771)
Other liabilities		892		708			1,604		790
Net cash provided by operating activities		25,561		19,370			49,587		38,616
Cash flows from investing activities
Purchases of property and equipment		(16,538)		(8,173)			(29,479)		(14,573)
Purchases of marketable securities		(7,746)		(3,289)			(19,509)		(10,176)
Sales and maturities of marketable securities		14,273		3,233			19,057		7,858
Purchases of non-marketable equity investments		(15,114)		(7)			(15,214)		(7)
Payments for held-for-sale assets		(775)		—			(775)		—
Acquisitions of businesses and intangible assets		(61)		(57)			(62)		(129)
Other investing activities		3		(5)			14		(5)
Net cash used in investing activities		(25,958)		(8,298)			(45,968)		(17,032)
Cash flows from financing activities
Taxes paid related to net share settlement of equity awards		(4,110)		(3,208)			(8,993)		(6,370)
Repurchases of Class A common stock		(10,167)		(6,299)			(22,921)		(21,307)
Payments for dividends and dividend equivalents		(1,327)		(1,266)			(2,656)		(2,539)
Principal payments on finance leases		(474)		(299)			(1,225)		(614)
Other financing activities		101		(106)			323		(115)
Net cash used in financing activities		(15,977)		(11,178)			(35,472)		(30,945)
Effect of exchange rate changes on cash, cash equivalents, and restricted cash equivalents		131		(152)			243		(440)
Net decrease in cash, cash equivalents, and restricted cash equivalents		(16,243)		(258)			(31,610)		(9,801)
Cash, cash equivalents, and restricted cash equivalents at beginning of the period		30,071		33,284			45,438		42,827
Cash, cash equivalents, and restricted cash equivalents at end of the period		$      13,828		$      33,026			$      13,828		$      33,026
Reconciliation of cash, cash equivalents, and restricted cash equivalents to the condensed consolidated balance sheets
Cash and cash equivalents		$      12,005		$      32,045			$      12,005		$      32,045
Restricted cash equivalents, included in prepaid expenses and other current assets		161		100			161		100
Restricted cash equivalents, included in other assets		1,662		881			1,662		881
Total cash, cash equivalents, and restricted cash equivalents		$      13,828		$      33,026			$      13,828		$      33,026
Supplemental cash flow data
Cash paid for income taxes, net		$        5,096		$        5,929			$        5,544		$        6,559

 

Segment Results

We report our financial results for our two reportable segments: Family of Apps (FoA) and Reality Labs (RL). FoA includes Facebook, Instagram, Messenger, WhatsApp, and other services. RL includes our virtual, augmented, and mixed reality related consumer hardware, software, and content.

The following table sets forth our segment information of revenue and income (loss) from operations:

Segment Information
(In millions)
(Unaudited)
	Three Months Ended June 30,					Six Months Ended June 30,
	2025		2024			2025		2024
Revenue:
Advertising	$      46,563		$      38,329			$      87,955		$      73,965
Other revenue	583		389			1,093		769
Family of Apps	47,146		38,718			89,048		74,734
Reality Labs	370		353			782		793
Total revenue	$      47,516		$      39,071			$      89,830		$      75,527
Income (loss) from operations:
Family of Apps	$      24,971		$      19,335			$      46,736		$      36,999
Reality Labs	(4,530)		(4,488)			(8,739)		(8,334)
Total income from operations	$      20,441		$      14,847			$      37,997		$      28,665

 

Reconciliation of GAAP to Non-GAAP Results
(In millions, except percentages)
(Unaudited)
	Three Months Ended June 30,				Six Months Ended June 30,
	2025		2024		2025		2024
GAAP revenue	$      47,516		$      39,071		$      89,830		$    75,527
Foreign exchange effect on 2025 revenue using 2024 rates	82				1,319
Revenue excluding foreign exchange effect	$      47,598				$      91,149
GAAP revenue year-over-year change %	22 %				19 %
Revenue excluding foreign exchange effect year-over-year change %	22 %				21 %
GAAP advertising revenue	$      46,563		$      38,329		$      87,955		$    73,965
Foreign exchange effect on 2025 advertising revenue using 2024 rates	80				1,304
Advertising revenue excluding foreign exchange effect	$      46,643				$      89,259
GAAP advertising revenue year-over-year change %	21 %				19 %
Advertising revenue excluding foreign exchange effect year-over-year change %	22 %				21 %
Net cash provided by operating activities	$      25,561		$      19,370		$      49,587		$    38,616
Purchases of property and equipment	(16,538)		(8,173)		(29,479)		(14,573)
Principal payments on finance leases	(474)		(299)		(1,225)		(614)
Free cash flow	$        8,549		$      10,898		$      18,883		$    23,429

 

 

 

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SOURCE Meta

FAQ

What were Meta's (META) Q2 2025 earnings results?

Meta reported Q2 2025 revenue of $47.52 billion (up 22% YoY), net income of $18.34 billion, and diluted EPS of $7.14 (up 38% YoY).

How many daily active users does Meta have in 2025?

Meta reported 3.48 billion Family daily active people (DAP) on average for June 2025, representing a 6% increase year-over-year.

What is Meta's revenue guidance for Q3 2025?

Meta expects Q3 2025 total revenue to be in the range of $47.5-50.5 billion, with foreign currency providing an approximately 1% tailwind to year-over-year growth.

How much did Meta spend on share buybacks in Q2 2025?

Meta spent $9.76 billion on share repurchases of Class A common stock and paid $1.33 billion in total dividend and dividend equivalent payments.

What are the main regulatory challenges facing Meta in 2025?

Meta faces significant regulatory challenges in the EU, particularly regarding its Less Personalized Ads offering (LPA) and the Digital Markets Act (DMA), which could potentially have a material negative impact on European revenue.

What are Meta's capital expenditure plans for 2025-2026?

Meta expects 2025 capital expenditures of $66-72 billion, with similar significant growth planned for 2026, primarily driven by AI infrastructure investments and business operations.