BetMGM Renews Partnership with National Hockey League Star Connor McDavid
BetMGM, a partnership of MGM Resorts International (NYSE: MGM) and Entain, renewed its multiyear ambassador agreement with hockey player Connor McDavid.
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Rhea-AI Summary
BetMGM, a partnership of MGM Resorts International (NYSE: MGM) and Entain, renewed its multiyear ambassador agreement with hockey player Connor McDavid.
McDavid will continue appearing in responsible gambling content across broadcast, digital and social platforms. A third advertisement featuring him will begin airing soon. BetMGM said its “Mullet Over” campaign, launched in December 2025, contributed to a 27% year-over-year increase in accounts with deposit limits. The renewed campaign will reach new audiences and markets while promoting player protection tools available in the BetMGM app.
Key Figures
- Accounts with deposit limits
- 27% year-over-year increase
- Since the Mullet Over campaign launched in December 2025
Key Terms
igaming technical
self-exclusion regulatory
AI-generated analysis. How Rhea-AI works. Not financial advice.
Multiyear extension builds on company's commitment to promoting award-winning responsible gambling campaign
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"Connor has been an exceptional partner in helping us show that responsible gambling can be both engaging and effective," said Adam Greenblatt, Chief Executive Officer, BetMGM. "The results of our campaign reflect how thoughtful messaging can drive meaningful action, with more players using tools like deposit limits to play within their comfort level. We're proud to continue working with one of hockey's most respected leaders to ensure that gaming is always fun and entertaining."
Under the renewed agreement, McDavid will continue to appear in BetMGM responsible gambling content across broadcast, digital and social platforms. The campaign will expand its reach to new audiences and markets, with a continued emphasis on promoting BetMGM's suite of player protection tools – including deposit limits, stake limits, time-out features, and self-exclusion options – all accessible directly within the BetMGM app. A third responsible gambling ad featuring McDavid will begin airing soon.
McDavid said, "Being disciplined and making smart decisions are big parts of hockey. They're important when it comes to sports betting, too. BetMGM gives players tools that help them stay in control of their play, because keeping betting fun starts with betting responsibly."
Since launching in December 2025, the company's "Mullet Over" campaign has contributed to a
Richard Taylor, Director of Responsible Gambling, BetMGM, said, "We believe player protection and great entertainment go hand in hand. Our relationship with Connor has helped make responsible gambling more relevant to sports fans, and the increased adoption of our tools and resources show the impact these efforts can have."
BetMGM is currently available in 31 markets with mobile and retail offerings. As BetMGM continues to expand into new markets and introduces new features, responsible gambling remains a key focus.
Additionally, BetMGM is proud to provide resources to help customers play responsibly, including GameSense, an industry-leading program developed and licensed to MGM Resorts by the British Columbia Lottery Corporation. Through the integration within BetMGM's mobile and desktop platforms, customers can receive the same GameSense experience they have grown to rely on at MGM Resorts properties. GameSense complements BetMGM's existing responsible gambling tools which serve to provide customers with an entertaining and safe digital experience.
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About BetMGM
BetMGM is a market leading sports betting and gaming entertainment company, pioneering the online gaming industry. Born out of a partnership between MGM Resorts International (NYSE: MGM) and Entain Plc (LSE: ENT), BetMGM has exclusive access to all of MGM's U.S. land-based and online sports betting, major tournament poker, and online gaming businesses. Utilizing Entain's U.S.-licensed, state-of-the-art technology, BetMGM offers sports betting and online gaming via market-leading brands including BetMGM, Borgata Casino, Party Casino and Party Poker. Founded in 2018, BetMGM is headquartered in New Jersey. For more information, visit https://www.betmgminc.com.
Forward Looking Statements
Statements in this release that are not historical facts are forward-looking statements, within the meaning of the Private Securities Litigation Reform Act of 1995, as amended, and involve risks and/or uncertainties, including those described in MGM Resorts' public filings with the Securities and Exchange Commission. Forward-looking statements can be identified by the use of forward-looking terminology such as "believes," "expects," "could," "may," "will," "should," "seeks," "likely," "intends," "plans," "pro forma," "projects," "estimates" or "anticipates" or the negative of these words and phrases or similar words or phrases that are predictions of or indicate future events or trends and that do not relate solely to historical matters. MGM Resorts and BetMGM have based forward-looking statements on management's current expectations and assumptions and not on historical facts. Examples of these statements include, but are not limited to, MGM Resorts and BetMGM's expectations regarding the partnership with Connor McDavid. These forward-looking statements involve a number of risks and uncertainties. Among the important factors that could cause actual results to differ materially from those indicated in such forward-looking statements include the risk that the partnership does not occur in the manner described herein, risks related to the effects of economic conditions and market conditions in the markets in which MGM Resorts and BetMGM operate and competition with other destination travel locations throughout the United States and the world, the design, timing and costs of expansion projects, risks relating to international operations, permits, licenses, financings, approvals and other contingencies in connection with growth in new or existing jurisdictions and additional risks and uncertainties described in MGM Resorts' Form 10-K, Form 10-Q and Form 8-K reports (including all amendments to those reports). In providing forward-looking statements, neither MGM Resorts nor BetMGM is undertaking any duty or obligation to update these statements publicly as a result of new information, future events or otherwise, except as required by law. If MGM Resorts or BetMGM update one or more forward-looking statements, no inference should be drawn that it will make additional updates with respect to those other forward-looking statements
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SOURCE BetMGM