MGM RESORTS & BETMGM COMMIT OVER $1 MILLION TO RESPONSIBLE GAMING INITIATIVES DURING PROBLEM GAMBLING AWARENESS MONTH
Rhea-AI Summary
MGM (NYSE:MGM) and BetMGM committed over $1 million to responsible gaming initiatives for Problem Gambling Awareness Month, including $450,000 to ICRG for a three-year sports wagering research study and more than $850,000 to state and national prevention and treatment organizations.
Plans also expand GameSense training to over 2,000 certified advisors, broaden responsible-play messaging across resorts and digital channels, and launch a new Earn More. Play Smart. campaign and BetMGM creative assets.
Positive
- $1,000,000+ total commitment to responsible gaming initiatives
- $450,000 dedicated to three-year ICRG sports wagering research
- $850,000+ to state and national prevention, treatment, and responsible gaming groups
- 2,000+ GameSense advisors certified nationwide
Negative
- None.
Investment includes
Initiatives include the following:
MGM Resorts & BetMGM Support Independent, Evidence-Based Research
MGM Resorts and BetMGM have jointly committed
"As sports betting continues to grow so must our understanding of its impact on our guests and customers," said Stephen Martino, Senior Vice President and Chief Compliance Officer, MGM Resorts. "Investing in high quality research allows us to be guided by valuable data and insights, which will ultimately help us support our patrons, communities and industry."
Over three years, this research will examine factors that may influence sports betting behaviors, including decision-making and risk patterns across different populations. The study will also explore trends and prevention efforts designed to strengthen industry-wide responsible gaming strategies.
Rhea Loney, Chief Compliance Officer, BetMGM, said, "Problem Gambling Awareness Month is an important reminder of our year-round responsibility to assist and empower our players. We prioritize player protection by investing in education, tools, collaboration, and meaningful support resources. Our commitment remains clear: to help every player make informed decisions and enjoy our products safely."
Community & State Support Initiatives
In 2026, MGM Resorts and BetMGM will contribute over
Expanding GameSense Engagement & Employee Certification
Throughout March and beyond, MGM Resorts and BetMGM will increase responsible gaming messaging across casino floors, sportsbooks, and digital platforms through their shared GameSense program, developed and licensed by the British Columbia Lottery Corporation (BCLC).
This involves:
- Expanded nationwide GameSense Advisor training, now exceeding 2,000 certified team members equipped to engage guests in proactive conversations and support
- Increased responsible gaming visibility across both gaming and non-gaming resort areas, including convention spaces, arenas, theaters, as well as MGM Rewards desks and the BetMGM app, with messages and QR codes reminding players to "take a time-out" and "set a budget"
- A Problem Gambling Awareness Month email campaign, featuring GameSense, sent to all BetMGM customers
- An MGM Rewards guest survey to measure awareness and perception of responsible gaming initiatives and GameSense
- Participation in the Cambridge Health Alliance's 13th annual Gambling Disorder Screening Day, supported through employee communications and training channels
Launch of New Responsible Gaming Campaign
This spring, MGM Resorts will introduce a new campaign, Earn More. Play Smart. integrating MGM Rewards® with responsible play messaging. The campaign will remind guests that membership comes with responsibility, not just perks. BetMGM's Mullet Over hockey-themed responsible gaming commercial featuring company ambassador Connor McDavid will continue to air during key sports broadcast across
Additional Commitments
- For the sixth consecutive year, BetMGM is partnering with EPIC Global Solutions to offer all employees the opportunity to attend a lived experience session, providing insight into the human impact of problem gambling.
- MGM Resorts and BetMGM will launch a social media and internal messaging campaign featuring executive thought leadership on responsible gaming
- MGM Resorts and BetMGM will continue to provide all employees with comprehensive and research-based responsible gaming training
- MGM Resorts and BetMGM continue in their partnership with the American Gaming Association's (AGA) Have A Game Plan. ® Bet Responsibly.™ public service campaign and Play Smart from the Start initiative.
For more information, follow @mgmresorts and @BetMGM on X.
About MGM Resorts International
MGM Resorts International (NYSE: MGM) is an S&P 500® global entertainment company with national and international locations featuring best-in-class hotels and casinos, state-of-the-art meetings and conference spaces, incredible live and theatrical entertainment experiences, and an extensive array of restaurant, nightlife and retail offerings. MGM Resorts creates immersive, iconic experiences through its suite of
About BetMGM
BetMGM is a market-leading sports betting and gaming entertainment company, pioneering the online gaming industry. Born out of a partnership between MGM Resorts International (NYSE: MGM) and Entain Plc (LSE: ENT), BetMGM has exclusive access to all of MGM's
About ICRG
The ICRG, founded in 1996, continues to serve as the only funding source for scientific research on gambling disorder and responsible gambling in
About British Columbia Lottery Corporation
BCLC is a social purpose company based in
Forward-Looking Statements
Statements in this release that are not historical facts are forward-looking statements, within the meaning of the Private Securities Litigation Reform Act of 1995, as amended, and involve risks and/or uncertainties, including those described in MGM Resorts' public filings with the Securities and Exchange Commission. Forward-looking statements can be identified by the use of forward-looking terminology such as "believes," "expects," "could," "may," "will," "should," "seeks," "likely," "intends," "plans," "pro forma," "projects," "estimates" or "anticipates" or the negative of these words and phrases or similar words or phrases that are predictions of or indicate future events or trends and that do not relate solely to historical matters. MGM Resorts and BetMGM have based forward-looking statements on management's current expectations and assumptions and not on historical facts. Examples of these statements include, but are not limited to, MGM Resorts' and BetMGM's expectations regarding responsible gaming initiatives. These forward-looking statements involve a number of risks and uncertainties. Among the important factors that could cause actual results to differ materially from those indicated in such forward-looking statements include risks related to the effects of economic conditions and market conditions in the markets in which MGM Resorts and BetMGM operate and competition with other destination travel locations throughout
Media Contacts
Marc Jacobson
MGM Resorts
media@mgmresorts.com
Jennifer Arapoff
BetMGM
press@betmgm.com
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SOURCE MGM Resorts International