AdGood Launches First-Ever Nonprofit CTV Platform at CES 2025

Rhea-AI Summary

AdGood, a pioneering nonprofit CTV advertising platform, launched at CES 2025 with support from Magnite (MGNI). The platform aims to provide nonprofits with affordable access to premium Connected TV advertising space through partnerships with purpose-driven publishers.

The platform connects nonprofit agencies with premium CTV inventory through their preferred DSPs, delivering up to 400% more impressions for the same budget compared to other platforms. Magnite, as an early supporter, makes donated inventory available through its SpringServe ad server and Streaming SSP.

AdGood offers a generative AI ad manager and creative generator for organizations lacking resources, helping them create effective ads. The platform targets the over 1.8 million nonprofit organizations in the United States, aiming to help them increase awareness, boost donations, and enhance retargeting efforts through affordable CTV campaigns.

Positive

• Partnership with Magnite (MGNI) to provide access to premium CTV inventory
• Platform delivers 400% more impressions for the same budget compared to competitors
• Access to large market of 1.8 million potential nonprofit clients in the US

Negative

• None.

With the Support of Magnite and Others, AdGood Empowers Nonprofits to Achieve Fortune 500-level Advertising Impact on a Nonprofit Budget

THOUSAND OAKS, Calif., Jan. 7, 2025 /PRNewswire/ -- AdGood, a first-of-its-kind nonprofit CTV advertising platform for nonprofits, officially launched today at CES. Founded by veteran advertising technology executive Kris Johns, AdGood partners with purpose-driven publishers to provide nonprofits with affordable, high-quality TV ad space to amplify their messages, raise awareness, and increase donations.

"We are honored to bring a platform to market that has the power to transform how nonprofits of all sizes connect with their communities and new audiences," said AdGood founder and CEO, Kris Johns. "By simplifying the process for publishers and agencies to contribute, AdGood is not only maximizing the impact of unused CTV inventory but also amplifying the voices of nonprofits to drive meaningful social change. This is more than just advertising; it's about creating a ripple effect of good that benefits society as a whole."

According to The National Center for Charitable Statistics (NCCS), there are over 1.8 million nonprofit organizations in the United States today. Nonprofits partnering with AdGood to advertise on CTV can amplify their impact by increasing awareness, and donations, engaging more audiences, enhancing retargeting efforts, and driving more traffic to their websites—all through affordable, high-quality Connected TV campaigns.

Launching at CES provides AdGood with a great opportunity to showcase the platform to nonprofit CTV advertisers and publishers who share its interest in helping nonprofits to maximize their reach across CTV and other top-performing digital channels.

At launch, AdGood will partner with agencies representing nonprofits, connecting them to premium CTV inventory through their preferred DSPs. This approach allows nonprofits to access high-quality ad placements at a fraction of the usual cost, with AdGood delivering up to 400% more impressions for the same budget compared to other platforms.

Magnite (Nasdaq: MGNI), the largest independent sell-side advertising company, supports AdGood's commitment to providing nonprofits with affordable CTV advertising and was among the first to make inventory donated by publishers available through its SpringServe ad server and Streaming SSP.

"AdGood's purpose-driven platform will help nonprofit advertisers get their messages across to more audiences and gives CTV publishers the opportunity to make a positive impact through their ad space. It's a brilliant and meaningful offering, and it was an easy decision to help power the reach of the multitude of causes AdGood will help grow," said Katie Evans, President, Operations at Magnite.

To learn more about AdGood, please reach out to info@adgood.org.

AdGood is a 501(c)(3) nonprofit organization dedicated to empowering other nonprofits by providing affordable access to premium Connected TV (CTV) advertising. By partnering with publishers who donate their unused or unsold CTV ad inventory, AdGood transforms this resource into accessible advertising opportunities for nonprofits of all sizes. For organizations lacking creative resources or budgets, AdGood offers a generative AI ad manager (Powered by streamr.ai) and creative generator, enabling them to create effective ads and amplify their messages. Through this innovative approach, AdGood helps nonprofits expand their reach, increase awareness, and boost donations by leveraging the largest screen in the home. For more information, visit adgood.org.

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SOURCE AdGood

FAQ

What is the partnership between Magnite (MGNI) and AdGood announced at CES 2025?

Magnite (MGNI) is supporting AdGood by making donated publisher inventory available through its SpringServe ad server and Streaming SSP, helping nonprofits access affordable CTV advertising.

How much more efficient is AdGood's platform compared to competitors for CTV advertising?

AdGood delivers up to 400% more impressions for the same budget compared to other platforms, making it significantly more cost-effective for nonprofit advertisers.

What technology solutions does AdGood offer to nonprofits for CTV advertising?

AdGood offers a generative AI ad manager powered by streamr.ai and a creative generator, helping nonprofits create effective ads despite resources.

How many potential nonprofit clients can Magnite (MGNI) reach through the AdGood platform?

According to The National Center for Charitable Statistics, there are over 1.8 million nonprofit organizations in the United States that could potentially use the platform.