Digital News Publishers Association (DNPA) Adopts Magnite Access to Streamline Access to Premium Inventory and Audience Data

Rhea-AI Summary

Magnite (NASDAQ:MGNI) announced on Oct 08, 2025 that several members of the Digital News Publishers Association (DNPA), representing 22 Indian news publishers, have adopted Magnite Access.

DNPA publishers will use Magnite’s self-service tool to discover and activate first- and third-party audience segments, implement a shared data infrastructure, and deploy cross-publisher audience packages across premium inventory. The unified ecosystem supports private marketplace (PMP) and programmatic guaranteed (PG) deals to help deliver enhanced value to publishers and advertisers.

Insights

Digital media partnerships analyst

DNPA members adopted Magnite Access to unify audience segments and enable PMPs and programmatic guaranteed deals.

Magnite provides a self-service tool that lets 22 DNPA publishers discover and activate first- and third-party audience segments and build a shared data infrastructure to deploy those segments across premium inventory.

Consolidating audience data supports private marketplace (PMP) and programmatic guaranteed (PG) deals and enables cross-publisher packages, which can increase monetization options for publishers and create more targeted offerings for advertisers.

Key dependencies and risks include successful technical integration across participating publishers, data governance and consent alignment, and actual adoption by buyers; watch implementation milestones and early deal flow over the next few quarters and any statements about scale or revenue uplift by Oct. 08, 2025.

MUMBAI, India, Oct. 08, 2025 (GLOBE NEWSWIRE) -- Magnite (NASDAQ:MGNI), the largest independent sell-side advertising company, and the Digital News Publishers Association (DNPA), which represents 22 of India’s leading news media publishers, today announced that several DNPA members have adopted Magnite Access. DNPA publishers will leverage Magnite’s self-service tool for discovering and activating first- and third-party audience segments to streamline access to premium inventory and audience data.

With Magnite Access, DNPA’s member publishers are empowered to implement a shared data infrastructure that allows them to create and deploy high-value audience segments across their premium inventory. This unified ecosystem supports private marketplace (PMP) and programmatic guaranteed (PG) deals, which can help deliver enhanced value to both publishers and advertisers. It also unlocks the ability to create cross-publisher audience packages, such as curated segments of travel enthusiasts, delivering added value.

“This tie-up represents a forward-looking approach to solving long-standing industry challenges, and underscores our commitment to innovation and collaboration,” said Sujata Gupta, Secretary General, DNPA. “Working with Magnite allows us to harness advanced technology to deliver better value to advertisers while maintaining more control over our audiences and premium inventory”.

“Magnite is proud to power this first-of-its-kind collaboration,” said Gavin Buxton, Managing Director, Asia at Magnite. “By enabling DNPA publishers to unify and activate their audiences through our technology, we’re helping to elevate the value of independent journalism and provide scalable and sustainable solutions to benefit both the buy and sell sides.”

About Magnite
We’re Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising company. Publishers use our technology to monetize their content across all screens and formats including CTV, online video, display, and audio. The world’s leading agencies and brands trust our platform to access brand-safe, high-quality ad inventory and execute billions of advertising transactions each month. Anchored in bustling New York City, sunny Los Angeles, mile high Denver, historic London, colorful Singapore, vibrant Mumbai and down under in Sydney, Magnite has offices across North America, EMEA, LATAM, and APAC.

About DNPA
The Digital News Publishers Association (DNPA) is a collective of India’s leading digital news media organisations committed to promoting high standards of journalism, safeguarding the interests of publishers, and driving digital innovation. Representing trusted news brands with deep editorial legacy and mass digital reach, DNPA works to shape policy, foster best practices, and build sustainable business models for the future of digital journalism.

Media Contact:

Magnite
ideosphere Consulting, Ltd.
minal@ideosphereconsulting.com

DNPA
sujata@dnpa.co.in

FAQ

What did Magnite (MGNI) announce with DNPA on October 8, 2025?

Magnite announced that several DNPA members adopted Magnite Access to discover and activate audience segments across premium inventory.

How will DNPA publishers use Magnite Access to benefit advertisers and publishers?

Publishers will implement a shared data infrastructure to create cross-publisher audience packages and support PMP and PG deals for enhanced value.

Which publishers are represented by DNPA in the Magnite (MGNI) announcement?

DNPA represents 22 leading Indian news publishers, and several of its members have adopted Magnite Access.

What audience capabilities does Magnite Access provide according to the October 8, 2025 announcement?

Magnite Access enables discovering and activating first- and third-party audience segments and creating curated cross-publisher packages.

Will Magnite Access support private marketplace and programmatic guaranteed deals for DNPA members?

Yes. The announcement says the unified ecosystem supports PMP and PG deals to help deliver value to both sides.

What is the strategic purpose of DNPA working with Magnite (MGNI)?

DNPA aims to harness Magnite’s technology to retain more control over audiences, streamline access to premium inventory, and deliver better advertiser value.