Disney and Magnite Announce Two-Year Deal Renewal
Disney and Magnite have announced a two-year deal extension, continuing their partnership into its sixth year.
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Rhea-AI Summary
Disney and Magnite have announced a two-year deal extension, continuing their partnership into its sixth year. Magnite remains Disney's preferred supply-side technology partner, facilitating transactions for 30+ DSPs across Disney's ad-supported inventory. The expanded relationship includes new initiatives such as monetizing College Football live streams on ESPN, supporting LATAM expansion in six countries, and offering podcast inventory via PMPs. Disney emphasizes the importance of automation and executional ease, with Magnite playing a important role in connecting buyers to Disney's inventory through their ClearLine offering.
Positive
- Secured two-year contract renewal with major client Disney
- Expanded geographical reach to LATAM markets across six countries
- Added new revenue streams through podcast inventory and live sports streaming
- Maintains position as Disney's preferred supply-side technology partner
- Facilitates transactions for over 30 demand-side platforms
Negative
- None.
Details
News Market Reaction – MGNI
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Expands scope to include LATAM inventory, podcasts, and live sports in streaming
NEW YORK, Oct. 23, 2024 (GLOBE NEWSWIRE) -- Magnite (NASDAQ: MGNI), the largest independent sell-side advertising company, and Disney have announced a two-year deal extension. As the relationship grows into its sixth year, Magnite continues to be Disney’s preferred supply-side technology partner. Disney leverages Magnite’s technology to monetize its ad-supported inventory across the company’s entire portfolio. Magnite facilitates transactions for all 30+ DSPs that Disney works with.
"Disney is committed to driving automation and executional ease for our clients. With all our streaming inventory available programmatically, Magnite remains a key technology partner supporting Disney's advertising business," stated Jamie Power, SVP of Addressable Sales at Disney. "Magnite plays a critical role in allowing buyers to access Disney's inventory by connecting to more than 30 demand-side platforms in the US and starting to expand globally. In this rapidly evolving marketplace, Magnite consistently scales its capabilities to meet client needs, helping us stay ahead of emerging market trends."
With the expanded relationship, Disney will also leverage Magnite to:
- Execute one-to-one deals with key buyers through Magnite's ClearLine offering
- Monetize College Football games on live streams on ESPN
- Support LATAM expansion in Brazil, Chile, Colombia, Mexico, Peru, and Argentina
- Offer podcast inventory via PMPs, including ESPN and ABC News podcasts
“We appreciate Disney’s confidence in our long-standing relationship and look forward to working with their team to deliver exceptional advertising experiences across every consumer touchpoint,” said Sean Buckley, Chief Revenue Officer at Magnite. “In addition to our role in enabling Disney’s programmatic transactions, we’re actively innovating in new areas like live streaming to bring added value to our partnership.”
About Magnite
We’re Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising company. Publishers use our technology to monetize their content across all screens and formats including CTV, online video, display, and audio. The world's leading agencies and brands trust our platform to access brand-safe, high-quality ad inventory and execute billions of advertising transactions each month. Anchored in bustling New York City, sunny Los Angeles, mile-high Denver, historic London, colorful Singapore, and down under in Sydney, Magnite has offices across North America, EMEA, LATAM, and APAC.
Media Contact:
Charlstie Veith
cveith@magnite.com
516-300-3569
Investor Relations
Nick Kormeluk
nkormeluk@magnite.com
949-500-0003
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