FanDuel Sports Network Scales Live Sports Monetization with Magnite
Magnite (NASDAQ:MGNI), the largest independent sell-side advertising company, reported significant progress in its partnership with FanDuel Sports Network. The collaboration has yielded a 25% year-over-year increase in total impressions served through Magnite's SpringServe video platform.
The partnership leverages SpringServe's advanced capabilities including ad serving, programmatic, and mediation tools to help FanDuel Sports Network optimize monetization of live sports streaming content. With digital live sports viewership expected to grow 14% in 2025 according to eMarketer, this collaboration positions both companies to capitalize on the increasing shift toward streaming sports content.
Magnite (NASDAQ:MGNI), la più grande società indipendente di pubblicità lato venditore, ha riportato notevoli progressi nella sua collaborazione con FanDuel Sports Network. La partnership ha portato a un aumento del 25% anno su anno delle impression totali erogate tramite la piattaforma video SpringServe di Magnite.
La collaborazione sfrutta le avanzate funzionalità di SpringServe, tra cui la gestione degli annunci, il programmatic e gli strumenti di mediazione, per aiutare FanDuel Sports Network a ottimizzare la monetizzazione dei contenuti di streaming sportivo live. Con una crescita prevista del 14% nel 2025 per il pubblico digitale degli sport live secondo eMarketer, questa partnership posiziona entrambe le aziende per sfruttare il crescente spostamento verso lo streaming di contenuti sportivi.
Magnite (NASDAQ:MGNI), la mayor empresa independiente de publicidad en el lado de venta, informó un progreso significativo en su asociación con FanDuel Sports Network. La colaboración ha generado un aumento del 25% interanual en el total de impresiones servidas a través de la plataforma de video SpringServe de Magnite.
La asociación aprovecha las capacidades avanzadas de SpringServe, incluyendo la entrega de anuncios, programática y herramientas de mediación, para ayudar a FanDuel Sports Network a optimizar la monetización del contenido de transmisión deportiva en vivo. Con una expectativa de crecimiento del 14% en 2025 para la audiencia digital de deportes en vivo según eMarketer, esta colaboración posiciona a ambas compañías para capitalizar el creciente cambio hacia el streaming de contenido deportivo.
Magnite (NASDAQ:MGNI)는 최대 독립 광고 판매사로서 FanDuel Sports Network와의 파트너십에서 큰 진전을 보고했습니다. 이번 협력으로 Magnite의 SpringServe 비디오 플랫폼을 통한 총 노출 수가 전년 대비 25% 증가했습니다.
이 파트너십은 광고 송출, 프로그래매틱, 중재 도구 등 SpringServe의 고급 기능을 활용하여 FanDuel Sports Network가 라이브 스포츠 스트리밍 콘텐츠의 수익화를 최적화할 수 있도록 지원합니다. eMarketer에 따르면 2025년 디지털 라이브 스포츠 시청률이 14% 증가할 것으로 예상되며, 이번 협력은 두 회사가 스포츠 콘텐츠 스트리밍으로의 증가하는 전환을 활용할 수 있는 위치에 서게 합니다.
Magnite (NASDAQ:MGNI), la plus grande société indépendante de publicité côté vendeur, a annoncé des progrès significatifs dans son partenariat avec FanDuel Sports Network. Cette collaboration a entraîné une augmentation de 25% en glissement annuel du nombre total d'impressions diffusées via la plateforme vidéo SpringServe de Magnite.
Le partenariat exploite les capacités avancées de SpringServe, notamment la diffusion d'annonces, le programmatique et les outils de médiation, pour aider FanDuel Sports Network à optimiser la monétisation des contenus de streaming sportif en direct. Avec une audience numérique des sports en direct prévue en hausse de 14% en 2025 selon eMarketer, cette collaboration positionne les deux entreprises pour tirer parti du virage croissant vers le streaming des contenus sportifs.
Magnite (NASDAQ:MGNI), das größte unabhängige Werbeunternehmen auf der Verkäuferseite, meldete bedeutende Fortschritte in seiner Partnerschaft mit FanDuel Sports Network. Die Zusammenarbeit führte zu einem 25%igen Anstieg der insgesamt über Magnites SpringServe-Videoplattform ausgelieferten Impressionen im Jahresvergleich.
Die Partnerschaft nutzt die fortschrittlichen Funktionen von SpringServe, darunter Ad Serving, Programmatic und Mediation-Tools, um FanDuel Sports Network dabei zu unterstützen, die Monetarisierung von Live-Sport-Streaming-Inhalten zu optimieren. Laut eMarketer wird die digitale Live-Sport-Zuschauerschaft im Jahr 2025 voraussichtlich um 14% wachsen, wodurch sich beide Unternehmen gut positionieren, um vom zunehmenden Trend zum Streaming von Sportinhalten zu profitieren.
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Insights
Magnite's partnership with FanDuel Sports Network shows strong 25% YOY growth, positioning it well in the growing digital sports streaming market.
The 25% year-over-year growth in impressions served through Magnite's SpringServe platform represents substantial momentum in the company's strategic partnership with FanDuel Sports Network. This growth metric is particularly significant as it comes amid FanDuel's accelerated investment in live sports streaming, one of the most valuable inventory types in digital advertising.
Magnite's SpringServe platform is providing critical infrastructure that addresses the unique challenges of monetizing live sports content. The platform's advanced ad serving, programmatic capabilities, and mediation tools are enabling FanDuel to maximize yield while maintaining viewer experience quality - a crucial balance in the competitive streaming landscape.
This partnership positions Magnite advantageously in the rapidly expanding digital sports streaming market, which according to the cited eMarketer data, is projected to grow by
The endorsement from both FanDuel executives and a third-party advertiser (Bayer Healthcare) indicates strong client satisfaction and validates Magnite's technology effectiveness. Particularly notable is Bayer's statement about "positive business outcomes" when working with this partnership, suggesting the platform is delivering measurable ROI for advertisers - a key selling point for further adoption.
This collaboration strengthens Magnite's position in the high-value live sports advertising ecosystem, potentially driving increased platform adoption and revenue growth as more publishers seek solutions for streaming monetization.
NEW YORK, July 30, 2025 (GLOBE NEWSWIRE) -- Magnite (NASDAQ:MGNI), the largest independent sell-side advertising company, today announced strong momentum in its collaboration with FanDuel Sports Network. The network has seen a
As more viewers shift toward streaming live sports content, FanDuel Sports Network is leaning into Magnite technology to boost monetization of its high-value inventory and preserve the high-quality viewing experience that live sports audiences expect. SpringServe’s advanced ad serving, programmatic, and mediation capabilities help FanDuel Sports Network more effectively manage direct and programmatic demand, maximizing yield and helping advertisers reach engaged sports fans, while Ad Quality and Live Stream Acceleration tools help deliver smarter, more relevant ad experiences.
"Live sports are one of the most powerful formats for engaging audiences, but they also present unique monetization challenges. Magnite’s SpringServe empowers us with the sophisticated tools we need to stay ahead of audience expectations, and has been instrumental in our digital evolution," said Kevin Connelly, Senior Director, Programmatic Sales and Business Development at FanDuel Sports Network. “FanDuel Sports Network is building a smarter, fan-first platform with unmatched scale and flexibility, and that requires ad tech partners who can move just as fast, and Magnite's SpringServe is doing just that,” added Jim Keller, Executive Vice President, Head of Advertising and Sponsorship Sales at FanDuel Sports Network.
“As live sports consumption continues its rapid shift to digital, publishers need agile infrastructure purpose-built for streaming monetization,” said Chris Signore, Group VP, Business Development at Magnite. “FanDuel Sports Network is raising the bar for what innovative, data-driven sports streaming can look like, and we’re proud to continue helping power their growth as they expand their premium streaming footprint.”
“FanDuel Sports Network and Magnite have demonstrated through their collaboration that when biddable live sports is done right, we consistently see media contribute to positive business outcomes. We are constantly seeking out high-quality and direct supply, which the teams have built here,” said Gary Guarnaccia, Head of Investment and Ad Tech at Bayer Healthcare.
According to eMarketer, digital live sports viewership in the U.S. is projected to grow more than
About Magnite
We’re Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising company. Publishers use our technology to monetize their content across all screens and formats including CTV, online video, display, and audio. The world's leading agencies and brands trust our platform to access brand-safe, high-quality ad inventory and execute billions of advertising transactions each month. Anchored in bustling New York City, sunny Los Angeles, mile high Denver, historic London, colorful Singapore, and down under in Sydney, Magnite has offices across North America, EMEA, LATAM, and APAC.
About Main Street Sports Group
Main Street Sports Group owns FanDuel Sports Network, the nation's leading multiplatform provider of local sports, offering fans widescale availability and optionality to view their local teams. FanDuel Sports Network serves as the local media partner and home to select MLB, NHL and NBA teams and produces over 3,000 live sports events year-round. Main Street Sports Group harnesses its powerful partnerships, in-house direct-to-consumer streaming product and innovative strategies to reach audiences and deliver programming seamlessly across streaming platforms, connected devices and leading pay TV providers.
Its 15 owned-and-operated networks include FanDuel Sports Network Detroit, FanDuel Sports Network Florida, FanDuel Sports Network Kansas City, FanDuel Sports Network Indiana, FanDuel Sports Network Midwest, FanDuel Sports Network North, FanDuel Sports Network Ohio, FanDuel Sports Network Oklahoma, FanDuel Sports Network SoCal, FanDuel Sports Network South, FanDuel Sports Network Southeast, FanDuel Sports Network Southwest, FanDuel Sports Network Sun, FanDuel Sports Network West, and FanDuel Sports Network Wisconsin. Main Street Sports Group also has a minority interest in YES Network, the local destination for the New York Yankees and Brooklyn Nets.
Media Contact:
Purpose Worldwide
Alexis Gold
magnite@purposenorthamerica.com
FAQ
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