Magnite and NOVA Entertainment Partner to Enable Programmatic Access to the Nova Retail Network
Rhea-AI Summary
Magnite (NASDAQ: MGNI) partnered with NOVA Entertainment to enable programmatic access to the Nova Retail Network, an in-store audio network reaching millions of Australian shoppers. The deal lets advertisers buy premium digital audio inventory programmatically via Magnite, aiming to streamline campaign activation and scale retail audio advertising.
The announcement cites growing programmatic audio demand, noting 72% of Australian audio buyers purchased audio programmatically in 2025, per IAB Australia.
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Key Figures
Market Reality Check
Peers on Argus
MGNI is down 3.92% while peers are mixed: QMMM up 19.44%, IAS up 0.78%, WPP, IPG, and ZD modestly negative. With no peers in the momentum scanner and no same-day peer news, today’s move appears more stock-specific than sector-driven.
Historical Context
| Date | Event | Sentiment | Move | Catalyst |
|---|---|---|---|---|
| Mar 02 | Sports data partnership | Positive | +1.6% | Genius Sports integrated official sports triggers into Magnite’s ClearLine platform. |
| Feb 25 | Earnings results | Positive | +12.6% | Q4 and full-year 2025 results with revenue growth and strong adjusted EBITDA. |
| Feb 11 | In-app ad partnership | Positive | -1.4% | Strategic collaboration making Magnite DV+ preferred for NYT mobile in-app supply. |
| Feb 10 | Peer earnings | Positive | -1.4% | MNTN reported record Q4 and full-year 2025 results with strong growth metrics. |
| Feb 09 | Conference participation | Neutral | +2.6% | Announcement of Magnite investor meetings at a technology conference. |
Recent Magnite-related news has been mostly positive, with three positive items aligning with price gains and two similar upbeat announcements seeing modest negative reactions.
Over the last month, Magnite has reported multiple business developments and earnings. Q4 and full-year 2025 results on Feb 25 drove a 12.61% gain, while a Mar 2 sports data partnership produced a smaller 1.55% rise. Other positive collaborations, including a New York Times in-app deal on Feb 11, saw a -1.42% reaction, indicating occasional divergence between upbeat announcements and near-term price moves.
Market Pulse Summary
This announcement highlights Magnite’s move into in-store digital audio by enabling programmatic access to the Nova Retail Network, which reaches millions of shoppers in Australia. It extends Magnite’s omni-channel capabilities into a retail audio environment as 72% of Australian audio buyers reportedly purchased audio programmatically in 2025. In context of recent partnerships and earnings, investors may track future disclosures on volume, advertiser adoption, and revenue contribution from this channel.
Key Terms
programmatic technical
AI-generated analysis. Not financial advice.
SYDNEY, March 11, 2026 (GLOBE NEWSWIRE) -- Magnite (NASDAQ: MGNI), the largest independent sell-side advertising company, today announced a partnership with NOVA Entertainment to power programmatic across the Nova Retail Network, one of Australia’s most innovative in-store audio networks.
The Nova Retail Network reaches millions of shoppers across retail locations nationwide, delivering curated audio content and advertising directly to consumers at the point of purchase. The collaboration allows advertisers to access the Nova Retail Network’s premium Digital Audio inventory programmatically through Magnite, helping streamline campaign activation, and creating new opportunities for brands to reach consumers in high-impact retail environments.
“We’re excited to be working with Magnite to unlock additional value for our audio offering and bring this innovative opportunity to market,” said Nicole Bence, Chief Commercial Officer at NOVA Entertainment. “The Nova Retail Network represents a highly engaging environment where brands can connect with shoppers in real time, and we look forward to being able to deliver greater flexibility, efficiency and scale for our advertising partners.”
“Programmatic is rapidly transforming the audio landscape, and the growth of in-store audio environments represents an exciting new frontier for brands,” said Yael Milbank, Managing Director, Australia and New Zealand at Magnite. “We’re thrilled to be working with NOVA Entertainment to bring programmatic capabilities to the Nova Retail Network and help advertisers reach audiences in the moments that matter most – right at the point of purchase.”
The partnership reflects growing demand for automated buying and programmatic activation across audio channels, particularly as
About Magnite
We’re Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising company. Publishers use our technology to monetize their content across all screens and formats including CTV, online video, display, and audio. The world’s leading agencies and brands trust our platform to access brand-safe, high-quality ad inventory and execute billions of advertising transactions each month. Anchored in bustling New York City, sunny Los Angeles, mile high Denver, historic London, colorful Singapore, vibrant Mumbai and down under in Sydney, Magnite has offices across North America, EMEA, LATAM, and APAC.
About NOVA Entertainment
NOVA Entertainment is Australia’s leading independent audio entertainment business. NOVA Entertainment owns and operates the Nova Network, the Smooth FM Network, FIVEAA Adelaide, Star 104.5 NSW Central Coast and a suite of DAB+ stations including Smooth FM, Smooth Relax, Nova Throwbacks, Nova 90s and Coles Radio. The company’s broadcast offering is complemented by a range of on-demand assets across digital, social, mobile and podcasting. NOVA’s market-leading platforms span every aspect of the audio experience and are powered by the creativity and expertise that deliver meaningful connections between brands and audience.
Media Contact:
Einsteinz Communications
Carlotta Vittori
carlotta@einsteinz.com.au
FAQ
What did Magnite (MGNI) announce about the Nova Retail Network on March 11, 2026?
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Will the Magnite–NOVA partnership change how campaigns are activated for in-store audio?
