Magnite and NOVA Entertainment Partner to Enable Programmatic Access to the Nova Retail Network

Magnite (NASDAQ: MGNI) partnered with NOVA Entertainment to enable programmatic access to the Nova Retail Network, an in-store audio network reaching millions of Australian shoppers.

Rhea-AI Summary

Magnite (NASDAQ: MGNI) partnered with NOVA Entertainment to enable programmatic access to the Nova Retail Network, an in-store audio network reaching millions of Australian shoppers. The deal lets advertisers buy premium digital audio inventory programmatically via Magnite, aiming to streamline campaign activation and scale retail audio advertising.

The announcement cites growing programmatic audio demand, noting 72% of Australian audio buyers purchased audio programmatically in 2025, per IAB Australia.

Argus Mar 12 session

-5.68% close to close Open Argus

Details

News Market Reaction – MGNI

On Mar 12, the first trading day after this news, MGNI closed 5.68% below the previous close.

Data tracked by StockTitan Argus for the Mar 12 session.

Key Figures

Programmatic audio buyers: 72%

Programmatic audio buyers

72%

Share of Australian audio buyers purchasing audio programmatically in 2025

Historical Context

5 past events · Latest: Mar 02

5 events

1. Mar 02

   Sports data partnership

   24h Move

   +1.6%

   Genius Sports integrated official sports triggers into Magnite’s ClearLine platform.

2. Feb 25

   Earnings results

   24h Move

   +12.6%

   Q4 and full-year 2025 results with revenue growth and strong adjusted EBITDA.

3. Feb 11

   In-app ad partnership

   24h Move

   -1.4%

   Strategic collaboration making Magnite DV+ preferred for NYT mobile in-app supply.

4. Feb 10

   Peer earnings

   24h Move

   -1.4%

   MNTN reported record Q4 and full-year 2025 results with strong growth metrics.

5. Feb 09

   Conference participation

   24h Move

   +2.6%

   Announcement of Magnite investor meetings at a technology conference.

24h Move is the share-price change in the day after each event; other market factors may also have contributed.

Key Terms

programmatic, digital audio, sell-side advertising

3 terms

programmatic technical

"to power programmatic across the Nova Retail Network, one of Australia’s most innovative"

"Programmatic" describes the automated process of buying and selling financial assets or advertising space using computer systems and algorithms. It allows transactions to happen quickly and efficiently, often without human intervention, similar to how vending machines dispense snacks automatically. For investors, programmatic methods can lead to faster decision-making and more precise targeting of opportunities, potentially enhancing overall investment performance.

digital audio technical

"Network’s premium Digital Audio inventory programmatically through Magnite, helping streamline"

Digital audio is sound—like music, speech or ambient noise—captured and stored as electronic data that computers and devices can play, copy and transmit. Think of it as turning a live performance into a stream of digital snapshots that can be edited, distributed and measured. Investors care because digital audio changes how content is sold, licensed and monetized (streaming subscriptions, ads, royalties), scales globally with low distribution costs, and produces usage data that can drive revenue decisions.

sell-side advertising financial

"Magnite (NASDAQ: MGNI), the largest independent sell-side advertising company, today"

Sell-side advertising is promotional material created by firms that sell or market securities—such as investment banks, brokerages, or their research and sales teams—to highlight a stock, bond or fund to potential buyers. It matters to investors because these messages aim to attract demand and can influence trading and prices, but they reflect the seller’s commercial interests rather than independent advice, so investors should treat them like a salesperson’s pitch and verify claims independently.

AI-generated analysis. How Rhea-AI works. Not financial advice.

See more from StockTitan in Google Search and AI answers. Adds StockTitan as a preferred source · opens Google

Add on Google Not now

SYDNEY, March 11, 2026 (GLOBE NEWSWIRE) -- Magnite (NASDAQ: MGNI), the largest independent sell-side advertising company, today announced a partnership with NOVA Entertainment to power programmatic across the Nova Retail Network, one of Australia’s most innovative in-store audio networks.

The Nova Retail Network reaches millions of shoppers across retail locations nationwide, delivering curated audio content and advertising directly to consumers at the point of purchase. The collaboration allows advertisers to access the Nova Retail Network’s premium Digital Audio inventory programmatically through Magnite, helping streamline campaign activation, and creating new opportunities for brands to reach consumers in high-impact retail environments.

“We’re excited to be working with Magnite to unlock additional value for our audio offering and bring this innovative opportunity to market,” said Nicole Bence, Chief Commercial Officer at NOVA Entertainment. “The Nova Retail Network represents a highly engaging environment where brands can connect with shoppers in real time, and we look forward to being able to deliver greater flexibility, efficiency and scale for our advertising partners.”

“Programmatic is rapidly transforming the audio landscape, and the growth of in-store audio environments represents an exciting new frontier for brands,” said Yael Milbank, Managing Director, Australia and New Zealand at Magnite. “We’re thrilled to be working with NOVA Entertainment to bring programmatic capabilities to the Nova Retail Network and help advertisers reach audiences in the moments that matter most – right at the point of purchase.”

The partnership reflects growing demand for automated buying and programmatic activation across audio channels, particularly as 72% of Australian audio buyers purchased audio programmatically in 2025, according to IAB Australia’s latest Digital Audio State of the Nation Report.

About Magnite
We’re Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising company. Publishers use our technology to monetize their content across all screens and formats including CTV, online video, display, and audio. The world’s leading agencies and brands trust our platform to access brand-safe, high-quality ad inventory and execute billions of advertising transactions each month. Anchored in bustling New York City, sunny Los Angeles, mile high Denver, historic London, colorful Singapore, vibrant Mumbai and down under in Sydney, Magnite has offices across North America, EMEA, LATAM, and APAC.

About NOVA Entertainment
NOVA Entertainment is Australia’s leading independent audio entertainment business. NOVA Entertainment owns and operates the Nova Network, the Smooth FM Network, FIVEAA Adelaide, Star 104.5 NSW Central Coast and a suite of DAB+ stations including Smooth FM, Smooth Relax, Nova Throwbacks, Nova 90s and Coles Radio. The company’s broadcast offering is complemented by a range of on-demand assets across digital, social, mobile and podcasting. NOVA’s market-leading platforms span every aspect of the audio experience and are powered by the creativity and expertise that deliver meaningful connections between brands and audience.

Media Contact:
Einsteinz Communications
Carlotta Vittori
carlotta@einsteinz.com.au

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What did Magnite (MGNI) announce about the Nova Retail Network on March 11, 2026?

Magnite announced a partnership to enable programmatic access to the Nova Retail Network for automated buying. According to Magnite, the collaboration allows advertisers to access premium in-store digital audio inventory programmatically to streamline activation and expand reach at point of purchase.

How does the Magnite and NOVA Entertainment deal affect advertisers using MGNI?

Advertisers gain programmatic access to Nova Retail Network's in-store audio inventory through Magnite's platform. According to Magnite, this provides greater efficiency, flexibility and scale for campaigns targeting shoppers in retail environments at the moment of purchase.

What audience reach does the Nova Retail Network provide for MGNI advertisers?

The Nova Retail Network reaches millions of shoppers across retail locations nationwide in Australia. According to NOVA Entertainment, this creates high-impact opportunities for brands to connect with consumers directly at the point of purchase in physical stores.

Does the announcement cite evidence of programmatic audio adoption relevant to MGNI?

Yes, the release cites industry adoption metrics showing strong programmatic uptake in audio channels. According to the company, 72% of Australian audio buyers purchased audio programmatically in 2025, per IAB Australia's Digital Audio State of the Nation Report.

Will the Magnite–NOVA partnership change how campaigns are activated for in-store audio?

The partnership aims to streamline campaign activation by enabling programmatic buying of in-store audio inventory via Magnite's platform. According to Magnite, this should simplify campaign setup and allow advertisers more agile targeting and scaling in retail audio environments.