Magnite Integrates Anoki ContextIQ Platform and AI Copilot to Bring Scene Level Targeting to CTV
- First SSP to integrate ContextIQ platform, giving Magnite competitive advantage in CTV advertising
- Integration enables scene-level contextual targeting and planning tools for better ad alignment
- Publishers gain deeper insights into content value, potentially improving yield and monetization
- AI-powered technology enhances brand safety and advertising precision
- None.
Insights
Magnite's AI integration with Anoki ContextIQ positions it as a CTV contextual targeting pioneer, strengthening its competitive edge.
Magnite's integration of Anoki ContextIQ represents a significant strategic advancement in the CTV advertising ecosystem. As the first SSP to adopt this multimodal AI platform, Magnite has secured an early-mover advantage in the rapidly evolving contextual targeting space—particularly valuable as the industry shifts away from traditional audience targeting methods.
The technology integration addresses three critical market challenges simultaneously: It enhances contextual relevance without relying on personal identifiers, improves brand safety controls through scene-level analysis, and creates new monetization opportunities for publishers who can now highlight the contextual value of their inventory.
This partnership specifically enhances Magnite's SpringServe offering, creating a competitive differentiator that could attract both demand and supply partners. By enabling scene-level targeting capabilities, Magnite is addressing the growing advertiser demand for more precise contextual alignment in CTV environments where traditional cookie-based targeting is unavailable.
The A+E endorsement demonstrates early premium publisher buy-in, suggesting Magnite can leverage this integration to strengthen relationships with high-value content providers. This positions Magnite favorably against other SSPs who haven't yet deployed similar AI-powered contextual solutions for CTV inventory, potentially driving increased publisher adoption and buyer demand through its platform.
Magnite is first SSP to integrate ContextIQ to help bring contextual targeting and planning powered by multimodal AI to CTV advertising
NEW YORK, June 05, 2025 (GLOBE NEWSWIRE) -- Magnite (NASDAQ:MGNI), the largest independent sell-side advertising company, today announced the integration of Anoki ContextIQ, the industry-leading multimodal AI platform for contextual video intelligence at scale. As the first SSP to adopt ContextIQ, Magnite is helping bring the benefits of the platform and its AI copilot to CTV advertising. The collaboration unlocks exclusive access to ContextIQ through Magnite SpringServe, giving buyers access to scene-level contextual targeting and planning tools.
Anoki ContextIQ is a purpose-built AI engine that analyzes scene content, sentiment, and brand safety in CTV environments. Integrating the technology within Magnite SpringServe helps unlock greater transparency for buyers and resonance with the scene and emotions ahead of the ad break. This allows campaigns to be aligned with content and helps unlock the full potential of scene-level buying. Publishers can gain deeper insight into the contextual value of their content, helping them to surface high-value inventory that aligns with brand objectives, improves yield and unlocks new monetization opportunities.
“At Magnite, we’ve long been focused on building and enabling tools that help our clients optimize across every screen, and this integration with Anoki takes that commitment to the next level,” said Kristen Williams, SVP, Partnerships at Magnite. “By embedding AI-powered scene analysis into our CTV stack, we’re equipping advertisers with smarter, more scalable tools to reach their audiences in the most relevant moments, all while maintaining transparency and control.”
“The integration of ContextIQ within SpringServe allows the industry to reimagine the ad break by opening up a complete picture of scene level analysis across CTV. We partnered with Magnite for their deep leadership in CTV and shared commitment to innovation,” said Abbey Thomas, Chief Commercial Officer at Anoki. “ContextIQ leverages multimodal AI to capture the full emotional, visual, and auditory context of every scene. That allows publishers and advertisers to unlock more precision, brand safety, and emotional resonance in CTV.”
“At A+E, we’re continually exploring ways to deliver enhanced value for our advertisers,” said Roseann Montenes, Head of Audience Innovation & Digital at A+E Global Media. “This integration allows us to marry the power of A+E’s best-in-class entertainment portfolio with state-of-the-art contextual tech, enriching viewers’ experience with ads far more relevant, resonant, and aligned with the content on screen.”
About Magnite
We’re Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising company. Publishers use our technology to monetize their content across all screens and formats including CTV, online video, display, and audio. The world's leading agencies and brands trust our platform to access brand-safe, high-quality ad inventory and execute billions of advertising transactions each month. Anchored in bustling New York City, sunny Los Angeles, mile high Denver, historic London, colorful Singapore, and down under in Sydney, Magnite has offices across North America, EMEA, LATAM, and APAC.
About Anoki AI
Anoki AI is a pioneering AI company revolutionizing the world of connected TV (CTV), from content discovery to advertising and engagement. Anoki AI empowers content partners, CTV platforms, and advertisers to connect with their target audiences with unparalleled precision for maximum impact. Our suite of innovative solutions - Live TVx (AI-enhanced native FAST service), ContextIQ (AI-powered contextual CTV advertising), and AdMagic (GenAI for video ad creation and personalization) - harnesses the power of cutting-edge AI to deliver hyper-personalized viewing experiences that seamlessly integrate high-quality content and contextually relevant and dynamically customized ads that resonate deeply with viewers. Learn more at anoki.ai.
Media Contact:
Purpose Worldwide
Alexis Gold
alexis.gold@purposenorthamerica.com
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