Magnite Launches Full AI-Driven Automation Within Demand Manager To Earn Incremental Revenue For Publishers

Rhea-AI Summary

Magnite (NASDAQ: MGNI), the world's largest independent sell-side advertising company, has introduced automated wrapper management within Demand Manager to help publishers increase revenue and efficiency. This new feature, built on Prebid technology, uses machine learning to optimize configurations in a publisher's Prebid Wrapper per impression, potentially enhancing billions of settings.

Ranker, an early adopter, saw a 5% increase in spend after implementing the automated wrapper management feature. The tool adjusts Prebid settings on an ad request basis, maximizing revenue while saving time and resources. Demand Manager has experienced significant growth, with a 30% increase in spend year-over-year from 2023 to 2024. Major publishers like Buzzfeed and Disney use Demand Manager, with 13 of the top 50 Comscore ranked publishers relying on it for Prebid inventory management.

Positive

• Introduced automated wrapper management feature in Demand Manager
• Ranker saw a 5% increase in spend after implementing the new feature
• 30% increase in spend year-over-year for Demand Manager from 2023 to 2024
• 13 of the top 50 Comscore ranked publishers use Demand Manager

Negative

• None.

Ranker saw a 5% increase in spend after implementing automated wrapper management feature

NEW YORK, Aug. 01, 2024 (GLOBE NEWSWIRE) -- Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising company, today introduced automated wrapper management within Demand Manager to help publishers grow revenue and increase efficiency. Built on Prebid technology, Demand Manager gives publishers the yield management tools, reporting insights, and data enrichment connections that align with publishers’ business strategies and goals. Using machine learning, the feature finds the optimal configurations in a publisher’s Prebid Wrapper per impression and has the potential to enhance billions of settings to improve performance. Ranker saw a 5% increase in spend after implementing the automated wrapper management feature.

“Demand Manager's Automated Wrapper Management tool provides us peace of mind knowing it leverages extensive historical data to adjust our Prebid settings on an ad request basis,” said Alex Mason, Vice President, Programmatic Sales, Yield & Strategy at Ranker. “In addition to Demand Manager’s best-in-class A/B testing suite, the new feature takes the guesswork out of determining the optimal configurations. Automated Wrapper Management maximizes revenue from Prebid, while saving us time and resources by reducing the need for testing. Initial results show a 5% increase in ad request CPM on one of our properties, and we expect this to increase once more settings are able to be optimized this summer.”

“This industry-first feature set supercharges Demand Manager so publishers can unlock the full power of Prebid and vastly improve their monetization abilities without additional development and resource costs,” said Sunil Gupta, Vice President, Product Management at Magnite. “Today our dynamic wrapper settings can provide optimal Prebid timeout configurations, and we have additional optimizations coming soon including optimal bidding order and intelligent price floor guidance. Machine learning and automation play an important role in the future of yield optimization and Magnite is bringing these approaches to Prebid management.”

The automation feature comes on the heels of significant growth for Demand Manager, which saw a 30% increase in spend year-over-year from 2023 to 2024. Publishers including Buzzfeed and Disney use Demand Manager, and 13 of the top 50 Comscore ranked publishers rely on the tool to manage and monetize their Prebid inventory.

About Magnite
We’re Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising company. Publishers use our technology to monetize their content across all screens and formats including CTV, online video, display, and audio. The world’s leading agencies and brands trust our platform to access brand-safe, high-quality ad inventory and execute billions of advertising transactions each month. Anchored in bustling New York City, sunny Los Angeles, mile high Denver, historic London, colorful Singapore, and down under in Sydney, Magnite has offices across North America, EMEA, LATAM, and APAC.

Media Contacts
Megan Hughes
mhughes@magnite.com

FAQ

What is the new feature Magnite (MGNI) introduced in Demand Manager?

Magnite introduced automated wrapper management within Demand Manager, which uses machine learning to find optimal configurations in a publisher's Prebid Wrapper per impression.

How much did Ranker's spend increase after implementing Magnite's (MGNI) new feature?

Ranker saw a 5% increase in spend after implementing the automated wrapper management feature in Demand Manager.

What was the year-over-year growth for Magnite's (MGNI) Demand Manager from 2023 to 2024?

Demand Manager saw a 30% increase in spend year-over-year from 2023 to 2024.

Which major publishers use Magnite's (MGNI) Demand Manager?

Publishers including Buzzfeed and Disney use Demand Manager, and 13 of the top 50 Comscore ranked publishers rely on the tool to manage and monetize their Prebid inventory.